Redefining Performance Marketing & Busting the myth of one-man show: Keynote @Digital Media Forum Cairo, #dmfcairo 2015 (with Adrian Enache | Digitally-driven business consultant)
The keynote wanted to emphasize the best enhancements we discovered during our experience with all the media and performance marketing accounts that our partners gave us the trust to work with.
It is not only about ppc, CRO & A/B Testing.
It is much more, it is about team and adapting it to the new structure and requirements for a digitally-driven approach
More details can be found on http://adrianenache.com
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Redefining Performance Marketing & Busting the myth of one-man show: Keynote @Digital Media Forum Cairo, #dmfcairo 2015 (with Adrian Enache | Digitally-driven business consultant)
2. 15/11/2015 2
Media buyer
Advertiser or agent who buys advertising space
(in print media) or time slots (on electronic media).
Source: http://www.businessdictionary.com
BEFORE THE DIGITAL ERA
8. 15/11/2015 8
Ad blocking estimated to
cost publishers nearly
$22 billion during 2015.
Ad blocking grew by 41%
globally in the last 12
months.
In the United States, ad
blocking cost an
estimated $5.8bn in lost
revenue in 2014
PageFair predicts Google
is losing $6.6 billion in
revenue
PageFair.com
BusinessInsider.com
What is the outcome globally?
Source: PageFair
12. 15/11/2015 12
In Digital Campaigns Relevance Is The Key
The digital media targeting is extremely
strict regarding this rule.
Otherwise the invested budget has no
ROI or can even attack your brand
15. 15/11/2015 15
(Digital)
Strategy
RTB & Media
Buying (hybrid)
CPC/CPM/CPL
Digital Media
campaigns
User Experience
Social Media
Advertising
Creative
capabilities
Data & Statistics
expert
Preview the
future (trends
analyst)
Integration
Capabilities
Development
Conversion Rate
Optimization
The initial
adopter of
technology
Economy &
Business Impact
An list
Performance Marketing Skills
20. 15/11/2015 20
The person that understand where most of the decisions are taken and when and how you can
trigger the interest.
Psychologist / Neuro-marketing & emotional triggers generator
The person in the team that will give the initial data in order to start the campaign; she or he will connect
information that you would never bring in the same pool of data.
This person needs to use large amounts of data to discover insights and the foundation of starting and
continuing your campaigns
Get a data guru and a crazy scientist
The person in the team that will understand where the users are. He or she will be able to
include certain channels that do not appear appealing in a performance marketing strategy in
the initial stage (such as signal-beacons combined with Wi-Fi login, geo-targeted SMS etc)
The Customer Journey “Driver”
The person in the team that will give the needed boost regarding engagement and amazing experiences .
Creative Mind with a twist – usable/approvable solutions
If the creative mind dreams up amazing possibilities, the integrator transforms these ideas in a
pragmatic, compelling real world experience.
The Integrator
21.
22. Lead Generation Trend for Honda, even after the CR-V Launch
*Google Analytics screenshot. Absolute values are CONFIDENTIAL
Performance Media Partners
With 30% increase in leads we managed to
achieve 80% increase in sales.
23. CRO. A/B Testing. Performance Media Case-study
A/B Testing and media optimization made us and our partner achieve a
+94% increase in conversion rate
compared with the test subjects (left and right)
Performance Media Partners
24. International private medical services
Focused campaigns for excellent medical services industry
CRO & Performance Media
Performance Media Customers
A/B Testing iterations made us and our partner achieve a
+60% increase in the number of people
we managed to put in contact with excellent medical services
25. 15/11/2015 25
Let’s keep in mind!
It is not a one-man show
Build a team
Be relevant
Always test your hypothesis
26. 15/11/2015 26
Follow me here:
LinkedIn, Twitter, Facebook, Slideshare
@adrianenache87
adrianenache.com
Follow The MasterPlan Agency:
LinkedIn, Twitter, Facebook
/TheMasterplanAgency
themasterplan.ro
&
Adrian Enache
Managing Director & Co-Founder
TheMasterPlan Agency
Thank you!
Questions?