1. Top 1o AD Guru
Presentation by ADMEC Multimedia Institute
ADMEC Multimedia Institute | www.admecindia.co.in
2. Ad agencies are the most dynamic industry where ‘Most
Creative Minds’ in the world exist. It is in the hands of
these ad filmmakers to make up or break a firm’s
marketing campaigns & this is the reason, these people
deserve a widespread acknowledgment for all the
beautiful ads they have created for us all these years.
If it raises your curiosity to know who are they, this
presentation is for you! We have combined the superstars
of this advertising world who have given a new dimension
to ads in India & some unforgettable commercials as well.
Introduction
ADMEC Multimedia Institute | www.admecindia.co.in
3. Prahlad Kakkar
Prahlad Kakkar is a leading Indian ad
film director, best known for his work
on the famous Pepsi TV commercial,
“Ye hi hai right choice”, “Everest ka
tikha lal”, “Maggie pichkoo”, “I love you
Rasna” and the list is still going on.
Prahlad has ruled the ad filmmaking
business and has won several awards
for technical excellence, Innovation,
and creativity in advertising over the
years in India.
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4. His Work
Campaign For Officer’s Choice Created iconic ad “Everest ka Tikhalal”
for MDH
5. Prasoon Joshi
Prasoon Joshi is the Chairman Asia
Pacific & CEO of McCann Worldgroup
India. He has been awarded Padma Shri
by Government of India. His notable
campaigns include for NDTV India
(Sach Dikhate Hain hum), Saffola (Abhi
to main jawan hoon) and the Cannes-
winning Thanda Matlab Coca-Cola
campaign with Aamir Khan.
His Happydent television commercial is
considered by experts as India's best ad
till date.
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6. His Work
“Thanda matlab Coca-Cola” campaign with
Aamir Khan
“Abhi to main Jawan hu”
Saffola Campaign
7. R. Balki
R. Balki is an Indian filmmaker,
screenwriter, Chairman and Chief
Creative Officer of the advertising
agency Lowe Lintas (India). He is best
known for directing Cheeni Kum (2007)
and Paa (2009).
Balki's ideas have included "Daag
Achche Hain" for 'Surf Excel', "Jaago re"
ads for 'Tata Tea' and the "walk when
you talk" Idea Cellular advertising
campaign.
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8. His Work
“Walk when Talk” campaign for Idea with
Abhishek Bachchan
“Daag Ache hain” for Surf Excel
9. Piyush Pandey
Piyush Pandey is the Executive
Chairman, National Creative Director
Ogilvy & Mather India and the winner
of over 600 awards for advertising all
over the world.
Most notable ad campaigns in India
designed by him are BJP campaigns for
the 2014 elections, Cadbury Dairy Milk:
'Kuch khaas hai', and many other
campaigns for Fewikwik, Vodafone, and
Asian paints are enlisted in his
contribution.
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11. Josy Paul
One of the most influential people in
the Indian advertising, Josy Paul has
been named as the ‘Creative Person of
the Year’ for India.
With the belief that India need more
“acts not ads”, he founded BBDO India,
which ultimately led to movements like
Gillette’s Women Against Lazy Stubble’
that fetched him many international
awards including the Black Lion at
Cannes for ‘creative effectiveness’
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12. His Work
One of the most successful campaigns from India in recent times,
Gillette&rsquos WALS initiative triggered a debate about shaving
among Indian men and resulted in a sales increase of 38 per cent
13. Arvind Sharma
Arvind Sharma has been the longest-
serving CEO and chairman of an ad
agency, Leo Burnett for 21 years.
He has been the force behind popular
ads like McDonalds, award-winning
radio ads like Tata Salt Lite, Thumbs
Up, Tide and much more.
He has now turned entrepreneur with
the e-commerce venture,
indiasarihouse.
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15. Sam Balsara
A protuberant personality in the Indian
advertising industry, Sam Balsara has
over 30 years of experience in the ad
world. The Founder, Chairman &
Managing Director of Madison World,
Sam’s company has worked with the
most prominent brand available in the
market.
The Economic Times Brand Equity Ad
Agency Reckoner ranks Sam as “India’s
Most Influential Media Person” for the
last 10 consecutive years.
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16. His Work
Madison had handled BJP’s media
mandate during the previous Lok Sabha
elections when it recorded the biggest
election victory in 30 years. Madison is
known to have come up with several
innovations then to help the Narendra
Modi-led party connect with young
voters.
17. Alyque Padamsee
Padamsee was the Chief Executive for 14
years who built Lintas India to be one of
the top agencies in the country.
Known as the Brand Father of Indian
advertising, Padamsee has built over 100
brands. He is the only Indian to be voted
into the International Clio Hall of Fame, the
Oscars of World Advertising. Padamsee
created Cherry Charlie for Cherry Blossom
Shoe Polish, the MRF Muscle Man, the Liril
girl in the waterfall, Hamara Bajaj, the TV
detective Karamchand, etc.
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18. His Work
Created Lalita ji - a smart, no-nonsense
housewife who told India 'Surf ki kharidaari
mein hi samajhdaari hai’.
Created Charlie- Chaplin look
alike for Cherry Blossom.
19. Agnello Dias
Agnello Dias is considered to be one of
the most influential people in Indian
advertising. There was a stir created
when Taproot India launched. He
definitely is the king of today’s
generation of ad freaks, having done
everything right.
Having worked at some of the famous
ad agencies like Lowe, Leo Burnett, and
JWT, today he is the proud co-founder
and Chairman of Taproot India, his own
ad agency.
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20. His Work
He created a Campaign for Times of
India that depicts the plight of families
left behind by Indian farmers
committing suicide owing to crop
failures, drought and debt.
Watch the complete ad here
Farmer’s Family
21. Senthil Kumar
Senthil Kumar is the CCO for J Walter
Thompson and among the top 10 advertising
legends in India. His work for brands and
companies such as PepsiCo, Nike, Levi's,
Google, Ford, The Times of India, Nestle,
Unilever, ITC, MRF Tyres, UNICEF, and
Rotary, has won him and the agency several
awards.
He claims to hold an unparalleled record of
winning 16 Cannes Lions (giving him the title
of The Lion Hunter) and being the only
creative director on the Mobile Marketing
Association) board.
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23. Thanks for Reading!
We have introduced you to the creative minds
behind those tempting advertisements. They are
hugely responsible for your cravings when you see
a little boy licking the cream inside a biscuit.
These leading designers have made the industry
more brighter and shinier & people are looking at
advertising designing as a new career option.
I hope these professionals must have inspired you
too! Check out our various courses to get closer to
your dreams.
24. Our
Courses
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Master
Duration: 18 Months
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Standard
Duration: 12 Months
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