Discuss the lifecycle of your customer as well as the importance of having clear conversion goals set for your business. Tips and insights on how you can achieve those goals quickly and efficiently!

1. 1
The Power of the Conversion
Presented by: Justin Thorp

2. 2
You’re Publishing Online
You have created a presence online and you need to drive traffic to it
• You have…
• Your website
• Your blog
• Your social media presence
Creating & sharing is easy and has
become ubiquitous with our daily
lives, but how do you get YOUR
visitors to do it in a way that benefits
YOU?

3. 3
“Every second, on average, around
6,000 tweets are tweeted on
Twitter…”
http://www.internetlivestats.com/twitter-statistics/

4. You’re Building a Relationship
Visitors that you engage with trust that you have information/products they need
4
• By sharing yourself, your
company, and your points
of view, you’re building a
relationship with your
website visitors
• Over time, your audience
starts to see you as an
authority on whatever you
write or share about

5. The way that you
interact with someone
online is often not that
different than how
you’d interact with
someone if you were
sitting down with them
for lunch.
The way that you interact
with someone online is
often not that different
than how you’d interact
with someone if you were
sitting down with them for
lunch.
5

6. 6
How It All Starts
There are over 3.5 Billion online searches a day
• Someone will find you and
your content through
• Search engines
• Social sharing
• Advertising/promotions
• They will establish a first
impression about you

7. 7
I need sleep
Which means my child needs sleep… and I need help.

8. 8
But how do you convert them?
Once a visitor is on your site, it’s time to take action
You’ve spent time, and money,
driving traffic to your site.
Once there, visitors should be
given a clear call to action in
order to get them into your
communication funnel and
continue the conversation
through various other marketing
efforts like email, social media,
promotions, etc;
Recommended for you:

9. 9
What is a conversion?
● Conversions are when you put “an ask” in front of the user. For example:
o Follow me on Twitter
o Like me on Facebook
o Subscribe to my email list
o Share my content
o Click on this link
Recommended for you:

10. 10
Don’t Get Lost In the Noise

11. 11
There are 644 Million Active Sites
Visitors have a lot to choose from… a LOT.
• Because it’s easy to publish, lots of people are publishing.
• It’s easy to get lost in the noise.
• Someone will come to your website and never come back.

12. 12
Make a good first impression
After the first impression, advance the relationship.
• Someone just had a
positive first impression.
• Hopefully they found
additional articles that they
found useful.
• You want them to come
back.
• Ask them to subscribe via
email.

13. 13
From Newbie to Brand Advocate
Turn first time visitors to repeat visitors and extensions of your marketing
• In time you want to be able
to take someone from
newbie to a brand advocate
• A brand advocate will share
your content with their
networks via social media
• It all starts with that initial
conversion

14. 14
So… How Do You Get
Conversions?

15. 15
Power Your Site With Smart Tools
Over 14 Million websites use AddThis tools
• Enhance your site with the industry’s
best desktop and mobile tools.
• Engage new and existing audiences with
personalized content, conversion and
sharing options.
• Optimize your site with the Analytics &
Tools Dashboard to make informed
decisions.
• Get Priority Support -- including live chat
-- to help you resolve issues quickly.
For more information, visit us as addthis.com

16. 16
Thank you!
Justin Thorp
thorp@addthis.com