Capturing Inbound Leads with Contributed Content
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Learn how to optimize your marketing funnel and capture new leads with website personalization.
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Capturing Inbound Leads with Contributed Content
- 3. AGENDA 1. Introductions 2. Getting Published 3. Getting Value from Targeted Traffic 4. Q&A
- 4. So, you just executed the perfect strategy to drive targeted traffic to your site and... Charlie Reverte: @numbakrrunch #ATwebinar
- 5. You’re greeting your visitors like this: Charlie Reverte: @numbakrrunch #ATwebinar
- 6. But, they feel like you’re... Photo by Sharon Mollerus Charlie Reverte: @numbakrrunch #ATwebinar
- 7. Ever go to a site like this? Charlie Reverte: @numbakrrunch #ATwebinar
- 8. It feels like... Charlie Reverte: @numbakrrunch #ATwebinar
- 9. You know visitors aren’t all the same Charlie Reverte: @numbakrrunch #ATwebinar
- 10. So, why do you treat them that way? Photo by taymtaym Charlie Reverte: @numbakrrunch #ATwebinar
- 11. Benchmark Averages for Bounce Rate Charlie Reverte: @numbakrrunch #ATwebinar
- 12. What is Website Personalization? Tailoring your content, promotions, and messaging to the needs of individual website visitors. Charlie Reverte: @numbakrrunch #ATwebinar
- 13. Why Personalize? It gives your visitors what they’re actually looking for, instead of throwing everything or the wrong thing at them. Charlie Reverte: @numbakrrunch #ATwebinar
- 14. Don't judge me... Personalized Personalized Your experience is already unique to you…here Charlie Reverte: @numbakrrunch #ATwebinar
- 15. Personalized Personalized Personalized Personalized And here… Charlie Reverte: @numbakrrunch #ATwebinar
- 16. Personalized Personalized And here. Charlie Reverte: @numbakrrunch #ATwebinar
- 17. The Next Phase of the Web In the beginning there were directories… • Navigate a hierarchy to find content Then came search • Skip the hierarchy, just tell us what you want NOW…the web is personalizing • We already know what you want, here’s a great experience Charlie Reverte: @numbakrrunch #ATwebinar
- 18. What Makes Your Visitors Different? • First time visitor or returning visitor? • Occasional visitor or frequent visitor? • Are they mobile or at their desk? • What are they interested in? • How did they get to your site? • What about demographics? Charlie Reverte: @numbakrrunch #ATwebinar
- 19. Be Nice to Your New Visitors Charlie Reverte: @numbakrrunch #ATwebinar
- 20. And They’re More Apt To Subscribe When They Return Returning Users: 10x Signup Rate Charlie Reverte: @numbakrrunch #ATwebinar
- 21. Social Traffic Tends to Share More Charlie Reverte: @numbakrrunch #ATwebinar
- 22. Special Offer + Email Subcription Charlie Reverte: @numbakrrunch #ATwebinar
- 23. Mobile Sharing CTA Charlie Reverte: @numbakrrunch #ATwebinar
- 24. All sites can personalize Charlie Reverte: @numbakrrunch #ATwebinar
- 25. Questions?
- 26. Thanks for joining us!
Notas do Editor
- This is what’s happened to our industry. We’ve done so much to grab the attention of our visitors that they leave in droves and don’t come back. If you ran a store in the real world you’d never treat your customers like this. There’s a better way..
- Personalization is already here and major sites are leveraging it to great effect. We've all been to Amazon and felt this in action. And there’s lots of different things you can personalize. Amazon shows off advertising personalization and of course personalized product recommendations.
- Yahoo shows a lot of great content recommendations and automatically personalizes their weather depending on where they think you are
- Free content, coupons or offers are a great way to show some value to new visitors before you ask for something back. Also consider showing them your best performing evergreen content, which will usually do a lot better than your most recent post.
- Different Interests Deserve Different Content Running fashion Family running Running with technology Running and its health benefits Food while running News about runners or big running events Levels of Interest in Running Are they new to running? Show them a couch to 5k program. Are they REALLY into running? Show them how to sign up for their first marathon.