Comment automatiser sa startup? Une réponse sur le mindset à adopter, par Julien Le Coupanec.

1. AUTOMATE
YOUR STARTUP

2. Hello, I’m Julien

3. WWW.GROWTHHACKER.TV
PROMO CODE 1 MONTH FREE: JULIEN

4. THE WORKSHOP PLAN
#1. Automate in a snap repetitive tasks by using
Zapier, IFTTT or Buffer.
#2. How to find and automate engines that can
bring growth for your startup.

5. GLOSSARY
OPN: Other people networks. (instagram, yelp,
linkedin, twitter, github…)
GROWTH HACKING: Another word for marketing.
Growth hackers are just moving a little closer to
the science and hack things.

6. PART 1
SPOT AND AUTOMATE THE
REPETITIVE TASKS

7. ADOPT THE
AUTOMATION ATTITUDE
✓ Run processes faster and more precisely.
✓ Accept that you will lose time on the short run to save
time on the long run.
✓ Test and measure your results manually as much as
possible before building complex automation scripts.

8. DO I NEED TO BE A
CODING EXPERT?

10. 3 COOL THINGS TO AUTOMATE
YOUR WORKFLOW

11. #1 - Build a Twitter list
from a hashtag with IFTTT

12. #2 - Tweet when your server is
having problems with Zapier

13. #3 - Share across multiple
channels with Buffer

14. PART 2
HOW TO FIND AND AUTOMATE
A GROWTH ENGINE

15. FOR DEVELOPERS
Firefox/Chrome extension to automate your browser.
(has its own language but you can use JavaScript)
Headless WebKit scriptable with a JavaScript API.
Additional libraries: CasperJS et SpookyJS.

16. HOW TO SPOT
A GROWTH ENGINE?

17. FAMOUS EXAMPLES
THAT USED THIS PATTERN

18. EXAMPLE #1 - AIRBNB
CROSS-POSTING ON CRAIGSLIST
DRIVING
Add a link “Contact
me here” that
redirects to Airbnb.
INTERACTING
Ask Airbnb users to
cross-post their
listing to Craigslist.
TARGETING
Craigslist users
trying to find a
place to sleep.

19. EXAMPLE #2 - PAYPAL
GROWING ON THE BACK OF EBAY
DRIVING
Provide a link in the
message that
explains how to
setup Paypal.
INTERACTING
Impersonate a
customer trying to
buy with Paypal.
(send message)
TARGETING
Every seller on
eBay who does not
provide Paypal yet.

20. DARK!?

21. LET’S EXPERIMENT
USING THIS PATTERN

22. DEMONSTRATION #1 - LINKEDIN
A GOLDMINE OF INFORMATION
WE ARE A COMPANY SELLING TOOLS
TO SIMPLIFY THE DAILY LIVES OF
MARKETERS.

23. INTERACTING
Create a bot/macro
that will visit each
marketer’s Linkedin
profile.
TARGETING
Marketers who
might be interested
by what you are
doing.
DRIVING
Banner, profession,
summary,
experience (with
picture).

24. EXEMPLE #2 - GITHUB
AN OPN FOR DEVELOPERS
WE ARE A COMPANY THAT BUILD AND
SELL WORDPRESS PLUGINS FOR
DEVELOPERS.

25. DRIVING
Send them an
email explaining
why your plugins
will save their time.
INTERACTING
Retrieve the email
address and
website on their
Github profile.
TARGETING
Every user who
starred the WP
repository on
GitHub.

26. WATCH THE WORLD
THROUGH AN
AUTOMATION LENS
✓ Always ask yourself if what you’re doing can be
automated (to benefit from it on the long run).
✓ Each startup is unique. Use the OPNs and your
imagination. (OPN: other people networks)

27. RESOURCES TO CONSULT
ON A WEEKLY BASIS
✓ GrowthHackers.com & GrowthHacker.TV
✓ Scraping.pro
✓ Hackisition.com & Gentlenode.com

28. BUILD YOUR FIRST
WEBBOTS WITH PHP/CURL
Webbots, Spiders, and Screen
Scrapers: A Guide to
Developing Internet Agents
with PHP/CURL
By Michael Schrenk

29. CHEATSHEETS I’VE MADE
Bit.ly/phantom-cheatsheet
Bit.ly/imacros-cheatsheet

30. GITHUB REPOSITORY
Bit.ly/github-automation

31. YOU CAN REACH ME AT
JULIEN@GENTLENODE.COM
@LECOUPA

32. THANK YOU
QUESTIONS?