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THE HOME
PROJECT:
ZILLOW GROUP
GIVES BACK
Racquel Russell
Senior Director,
Government Relations
and Public Affairs
Zillow Group
BUILDING WEALTH THROUGH
HOMEOWNERSHIP
SOURCE: FEDERAL RESERVE BOARD SURVEY OF CONSUMER FINANCES, 1989-2016
51% OF THE TYPICAL AMERICAN’S TOTAL WEALTH IS TIED
UP IN THEIR PRIMARY RESIDENCE
THE UNLEVEL PLAYING FIELD
67%
13% 13%
76%
9% 8%
WHITE HISPANIC BLACK
U.S. HOUSEHOLDS
HOMEOWNERS
SOURCE: ZILLOW ANALYSIS OF U.S. CENSUS BUREAU, CURRENT POPULATION SURVEY, 2016.
INCOME
WHITE
BLACK
60%
WEALTH
5%
THE UNLEVEL PLAYING FIELD
SOURCE: “THE COLOR OF LAW”, ROTHSTEIN W.W. NORTON & COMPANY, INC. 2017.
HOW DO WE HELP EVERYONE
BREAK THE CYCLE?
THE HOME PROJECT
PLEDGING $5 MILLION OVER FIVE YEARS
TO ADDRESS HOUSING INSECURITY
WHO
paycheck to paycheck
little or no savings
fear of eviction
limited options
PLATFORM
WHAT
PEOPLEPRODUCT
$5 MILLION OVER FIVE YEARS
The Home Project - Racquel Russell
HOW
COMMUNITY PILLAR
 DONATE A PORTION OF A COMMISSION EACH QUARTER TO A NONPROFIT
THAT HELPS PEOPLE/FAMILIES WITH HOUSING
GET INVOLVED IN THE HOME PROJECT
 PARTNER WITH US TO PARTICIPATE IN A DAY OF SERVICE
WITH A LOCAL NONPROFIT
 HELP A HARDER TO SERVE CLIENT BECOME A HOMEOWNER
 ADOPT A HOUSING NONPROFIT – CONTRIBUTIONS OR TIME
The Home Project - Racquel Russell

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The Home Project - Racquel Russell

Notas do Editor

  1. Social impact efforts we have underway Peek behind the curtain on how we chose issues, why we think these issues are important and how you can get involved. Start with my personal story
  2. Transition Building wealth through homeownership isn’t unique to my mom of course. Just over half the total wealth accumulated by the typical American homeowner is tied up in their primary residence. With the percent of wealth stemming from primary residence even higher for Hispanic and black homeowners For many Americans, their home is their single largest financial asset. Like any significant investment, it offers a level financial stability and freedom. Here’s the rub, homeownership right now is not a level playing field
  3. Minorities are disproportionately underrepresented among today’s home buyers. Blacks and Hispanics who account for 13 percent each of all U.S. households, only account for 8 percent and 9 percent of U.S. homeowners, respectively.
  4. Why is this important? Wealth provides a freedom to put your kids through college, save for a rainy day or move your family to a community with greater oppty The typical family income of Blacks today is about 60 percent that of whites. But African Americans’ average wealth is just 5-6 percent that of whites. This data shines a light on a real issue in the U.S. when it comes to home. And as we began thinking about Zillow Group’s social impact work, these issues certainly came to mind. But this can’t be a conversation just about race.
  5. Transition The question we kept asking ourselves is, “How do we help everyone – regardless of ethnicity or economic situation – break the cycle of their circumstance so they can improve their lives?” And yes, part of it is helping more people who are ready become homeowners. But we wanted to take a step back because we felt as a company there was more that we could do. We know that renters don’t become homeowners until they have a level of security and financial stability in the place they currently call home. So how do we get more people to that place of security and stability? One thing became pretty clear to us – that if we were honest about breaking the cycle, we needed to help the most vulnerable among us.
  6. And from that, the home project was born. This morning, we announced The Home Project and pledged up to $5 million (cash and in-kind) to support those who are housing vulnerable.
  7. Help break the cycle Focus on those for whom home is a vulnerable concept Support people and families who are often just one paycheck, one medical event, one unexpected expense away, from losing their home.
  8. Partner with local nonprofits w/ financial contributions Not just about the financial commitment – we want to directly leverage our platform, our product and our people to make the Home Project success. People – not just our employees but our network of professionals across the country
  9. Example of Platform Best marketing, PR and research professionals – came together to highlight an important issue around housing insecurity In early August, we published groundbreaking research on rising rents in U.S. metros and its direct link to increased homelessness. Folks may have understood this link intuitively – but Zillow economists were able to develop a methodology to back this up with hard numbers and facts. Our PR team was able to get the research picked up in a number of papers and publications and our marketing team produced a video on this issue for social media that’s had more than 1.5 million viewers. Will continue using platform in creative ways to support those dealing with housing insecurity
  10. How you can get involved Entire Zillow Group community and network – including all of you. Community Pillar – launched a couple years ago – focused on rental network (landlords and property managers). If landlord agreed to relax their standard tenant screening process to help applicants with potential rental barrier obtain housing, they would receive the recognition of community pillar on Zillow. We provided a menu of options of standards a landlord could relax—such as low incomes, spotty credit scores, unemployment, or lack of housing references. We’re redesigning and expanding this program to be part of The Home Project and want to our most powerful network opportunities to become a Community Pillar. We’ll relaunch Community Pillar in 2018 with ways you can participate. And with your support of The Home Project, Zillow Group will support you with marketing materials and resources of your Community Pillar status.  
  11. Some examples of how you can become a Community Pillar There will be a longer list but wanted to give you an idea.
  12. VOG transition – will intro Greg and Spencer to come up together