In the New York Times best seller, "Zillow Talk: Rewriting the Rules of Real Estate," Zillow Group CEO Spencer Rascoff and Chief Economist Stan Humphries analyze years of housing data to answer common (and sometimes controversial) real estate questions, including: • Should you buy the worst house in the best neighborhood? • Which remodel is a better investment: kitchen or bathroom? • How do you spot the next up-and-coming neighborhood? Enjoy these 10 tips from the book. Discover more about real estate in “Zillow Talk,” available now: zlw.re/1921

1. Rewriting the Rules of Real Estate
with Zillow
#ZillowTalk

2. The rules of real estate have changed. Here are
10 tips from the New York Times best seller,
“Zillow Talk: Rewriting the Rules of Real Estate,”
for wherever you are in your journey home.
#ZillowTalk

3. Thinking about remodeling?
1
Spending a ton on a renovation doesn’t necessarily increase your
home’s resale value more than spending less money.
#ZillowTalk

4. Bathrooms are where you’ll get the biggest
bang for your buck if you’re trying to up your
home’s resale value.
2
The
key
is
func-on,
not
fashion.
#ZillowTalk

5. home prices in historically gay neighborhoods
have steadily outperformed average prices for
the metros where they’re located.
3
Welcome to the Gayborhood! Over the past 40 years,
#ZillowTalk

6. When a listing is overpriced, it tends to sell for
less than its estimated market value.
4
Trust us: Resist the urge to overprice your home.
#ZillowTalk

7. Starbucks on your block? That’s good news for
your home value.
5
We found that homes within a quarter-mile of a Starbucks rose in value an
average of 96 percent between 1997 and 2014, compared with 65 percent for
all U.S. homes.
#ZillowTalk

8. Homes within a mile of Trader Joe’s or Whole
Foods are worth twice as much as the median
home in the U.S.
6
Get your reusable grocery bags ready!
#ZillowTalk

9. Words like “luxurious,” “captivating,” or
“stainless” can add 5 to 8 percent more to your
home’s estimated value.
7
Choose your words wisely: Listings with certain keywords tend to sell for
more than expected.
#ZillowTalk

10. Not all listing descriptions are created equal.
A home described as “unique” can sell for 30 to
50 percent less than expected.
8
#ZillowTalk

11. Right after you fill out your NCAA basketball
bracket but before the Masters.
9
There’s a magic window to list your home:
#ZillowTalk

12. Homes with longer listing descriptions
consistently sell for more.
10
Just keep it to 250 words or under for the best results.
#ZillowTalk

13. Join the conversation.
Tweet your #ZillowTalk takeaway now.