MOOCs: still a viable business model?
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Talk given at Future EdTech about business models for MOOCs
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MOOCs: still a viable business model?
- 1. MOOCs – Still a viable business model? Yves Epelboin Professor Emeritus UPMC- Sorbonne-Universités, Paris Yves.Epelboin@impmc.upmc
- 2. Agenda The context MOOC’s budget MOOCs for Europe Emerging business models Conclusion EdTech June 2-3 2015 London Y.Epelboin
- 3. US context: students debt Tuition fees at an inacceptable level: Up to 10 000 $ in public universities 40 000 – 60 000 $ in private universities EdTech June 2-3 2015 London Y.Epelboin Le Monde 26/04/2015
- 4. US context: Tuition debt A negative impact on the US economy First debt before housing! 1160 Billions US $ EdTech June 2-3 2015 London Y.Epelboin Le Monde 26/04/2015
- 5. Growth of MOOCs https://www.edsurge.com/n/2014-12-26-moocs-in-2014-breaking-down-the-numbers EdTech June 2-3 2015 London Y.Epelboin
- 6. MOOC and student retention Success as not the same meaning in a MOOC than in a class P. Hill e-Literate, March 2013 http://mfeldstein.com/emerging-student- patterns-in-moocs-a-revised-graphical-view/ EdTech June 2-3 2015 London Y.Epelboin
- 8. An important investment Course scenario renewed New documents and OER Massive use of short videos (chunks 5-7 up to 15 mn) Need of a local organization to sustain the MOOCs A MOOC is a complex team project EdTech June 2-3 2015 London Y.Epelboin
- 9. MOOC: do you have the budget? Example of a 8 weeks MOOC Base: Sciences with Maths equations and graphics MOOC being used internally at least 3 times Human resources Teachers Academic support Technical support EdTech June 2-3 2015 London Y.Epelboin
- 10. Budget: teachers Mission Course 1 Course 2 Course 3 Preparation 40 8 8 Writing docs 90 20 20 Writing assessments 40 10 10 Optional Video recording 32 6 6 ½ day per one hour Project organization 30 5 5 Animation 48 48 48 Total 520 hours EdTech June 2-3 2015 London Y.Epelboin
- 11. Budget: pedagogic support Mission Course 1 Course 2 Course 3 Pedagogic engineer 40 8 8 Project manager 60 12 12 Tests 60 12 12 Total 225 hours EdTech June 2-3 2015 London Y.Epelboin
- 12. Budget: technical support Mission Course 1 Course 2 Course 3 Video 32 6 6 Recording Video 180-240 36-50 36-50 Editing Texts 10 2 2 Formatting Iconography 35 7 7 Variable Integration 15 3 3 Platform Meetings 10 2 2 Total 480 hours EdTech June 2-3 2015 London Y.Epelboin Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015
- 13. Cost Mission Course 1 Course 2 Course 3 Total Euros Teachers 15 000 5 200 5 200 25 400 Pedagogic support 6 000 1 200 1 200 8 400 Technical support 10 000 2 000 2 000 14 000 Salaries ≈ 48 000 Base: Teachers: 75 k€/y, support teachers: 60 k€/y, tech: 47 k€/y EdTech June 2-3 2015 London Y.Epelboin Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015
- 14. Total cost 8 weeks MOOC: 30 000 € - 120 000 € (external support) UC San Diego: 150 000 $ Not included: Delivery Environment for teachers and staff EdTech June 2-3 2015 London Y.Epelboin See: Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015
- 15. Cost comparizon Students € 0 20000 40000 60000 80000 100000 120000 140000 160000 100 200 300 400 500 600 700 800 900 1000 Classic MOOC SPOC EdTech June 2-3 2015 London Y.Epelboin
- 16. MOOC economy Less expensive solution: Below 200 – 300 students: classic approach Above 500 students blended approach versus classic approach MOOC valid only above 200-300 students Staff environment not taken into account EdTech June 2-3 2015 London Y.Epelboin
- 17. MOOC & SPOC in university Large classes: freshmen: SPOC Recruiting more students without aditional investment (staff, building): MOOC Federation of universities for rare studies: MOOC, SPOC. Ex.: Virtual Bavarian University Universities do not have the manpower to build a full curriculum EdTech June 2-3 2015 London Y.Epelboin
- 18. The MIT Model https://formation.unpidf.fr/fr/mediatheque/media-51 EdTech June 2-3 2015 London Y.Epelboin Free MOOCs can only be a by- product
- 20. Facts Students and employers value credential and diploma, delivered by universities Badges and certifications are of value for life education Different objectives Different business models EdTech June 2-3 2015 London Y.Epelboin
- 21. Case # 1 Arizona State University (ASU) Universities consortium First year through MOOCs for less than 6000$ Payment at the end Participation of edX EdTech June 2-3 2015 London Y.Epelboin
- 22. Case # 2 Urbana Champaign university eMBA for 20 000$ 1. First, selected Coursera specializations 2. Agreement of curriculum by Urbana 3. Finish as official MBA degree EdTech June 2-3 2015 London Y.Epelboin
- 23. Case # 3 EPFL (Switzerland) MOOCs@Africa Free access to MOOCs Certification: 30 €/ECTS, full cursus 8-12 ECTS followed by a personal work (6-10 ECTS, 90€/ECTS) Exams in a partner center Partners: Coursera and edX EdTech June 2-3 2015 London Y.Epelboin
- 24. Case # 4 Gestion de Projets (Ecole Centrale Lille) Free MOOC Second part with one or two ECTS by payment (50 – 150 €) with different levels of examinations and options Various options for continuous education (490-690 €) http://mooc.gestiondeprojet.pm/ EdTech June 2-3 2015 London Y.Epelboin
- 25. Others Georgia Tech master in ccomputer sciences MiriadaX Open U There is a huge space for online learning with MOOCs EdTech June 2-3 2015 London Y.Epelboin
- 26. MOOC providers? Unclear Business models? Will certification and course selling suffice? Shift of Udacity from Higher Education to Continuous Education “There is no money to make with HE” EdTech June 2-3 2015 London Y.Epelboin
- 27. MOOC providers? Coursera Certifications & Specializations «… we are hosting nearly 900 courses and I expect to have 1,000 courses on our platform by early 2015. In three years, we’ll have 5,000 courses, which is about the curriculum of your average medium to large university. » Daphne Koller, Knowledge@Wharton 05/01/2015 Tommorrow: online university? EdTech June 2-3 2015 London Y.Epelboin
- 28. A university model A three-tiers system MOOC designers MOOC distributor Universities EdTech June 2-3 2015 London Y.Epelboin Blended learning MOOC
- 29. A continuous education model A four-tiers system EdTech June 2-3 2015 London Y.Epelboin MOOC designers MOOC distributor MOOC broker Company
- 30. Conclusion
- 31. MOOCs for Universities Blended learning and distance learning for freshmen Cheaper way to handle large classes Efficient means to attract distant students A method to increase the participation of minorities? Rare studies and small classes If universities are able to work together EdTech June 2-3 2015 London Y.Epelboin
- 32. MOOCs for continuous Education A huge market for the XXI century « The other trend we’ve observed, from the larger corporations in our client base, is a shift to outsourcing the development of E-Learning content to professional agencies rather than building in-house. We’re excited about the landscape for 2014. » Guy McEvoy, Managing Director, Guyka E-Learning Market Trends & Forecast 2014-206 Report, docebo report,www.docebo.com EdTech June 2-3 2015 London Y.Epelboin
- 33. Coursera & al. Major actors to federate universities Major actors for continuous Education Much more than certificates providers, providers of tommorrow education Future partners of universities for courses building. EdTech June 2-3 2015 London Y.Epelboin
- 34. Yves.epelboin@impmc.upmc.fr LinkedIn: https://www.linkedin.com/in/yepelboin Twitter: @yepelboin Blogs: http://blog.educpros.fr/yves-epelboin/ (french) http://www.eunis.org/blog/category/erai-2/blogs/ (english)
- 35. Discussion