Youtube Monetization Ideas (How to Make Money on Youtube)

1. How to Make Money on YouTube
YouTube stars are today’s self-made celebrities—people who have earned an
audience by creating content geared toward teaching, entertaining, reviewing,
and being awesome on the internet.
Most of these small-screen celebs do what they do just to do it, to scratch an
itch for creating things and being in front of an audience.
Making money might not be your reason for starting a YouTube channel, but
the opportunities to earn are a pleasant surprise once you realize how many
of them there are. You can also check our guide on how to make money
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1. Who makes the most money on YouTube?
2. Who’s going to watch your YouTube Channel?
3. How to make money on YouTube
4. How to “sell” without annoying your audience
5. Are you ready to monetize your YouTube channel?
1. Join the YouTubePartner Program and
earn money from ads
The first revenue stream you’ll likely explore is ads. Whether you want to earn
money on YouTube without creating videos or as a content creator, joining the
YouTube Partners Program and setting up monetization is a vital step. You
can apply for monetization once you’ve hit 1,000 subscribers and 4,000 watch
hours over the past year.

2. How to enable monetization on YouTube
1. Sign in to the YouTube account you want to monetize.
2. Click the icon for your account in the top right corner.
3. Click YouTube Studio.
4. In the left menu, select Other Features > Monetization.
5. Read and agree to the YouTuber Partner Program terms.
6. Create a new AdSense account or connect an existing one to your channel.
(You need an AdSense account to get paid.)
7. Set your monetization preferences.
Once that’s done, head back to the dashboard and click the Analytics tab on
the left side. From there, you’ll need to choose Revenue from the tabs at the
top, then scroll down to the chart Monthly Estimated Revenue to get an idea
of your predicted revenue.
How many views do you need to make money?
The number of views you get doesn’t correlate to revenue earned. If your
video gets thousands of views but no one watches or clicks the ad, you won’t
make any money. This is because of YouTube’s criteria for billing advertisers:
a viewer must click an ad or watch the ad in full (10, 15, or 30 seconds) for
you to get paid.
However, with the release of YouTube Premium, you no longer need to rely
on advertisers to create engaging or enticing ads to earn revenue.
Check out YouTube Premium
YouTube Premium is a paid membership program that allows fans to watch
and support their favorite content creators without ads. For creators, not much
changes, as they will get paid for content consumed by non-members on
YouTube along with content on YouTube Premium.
Creators are paid for YouTube Premium based on how much members watch
their content. Consider revenue earned from YouTube Premium as a
secondary revenue stream in addition to what you’re already earning through
ads.

3. While it’s easy to set up, earning money through advertising as a YouTube
Partner is far from the most lucrative revenue stream you can create for
yourself.
Why you should look beyond ads for revenue
YouTube recently received a lot of backlash due to its decision to be more
transparent about advertising on the platform and what qualifies as “advertiser
friendly” content. Essentially, many creators feared that, due to the nature of
their content, they would lose out on the ad revenue that helps support their
channel.
According to YouTube, your content could get excluded from ad revenue if it
includes:
 Sexually suggestive content, including partial nudity and sexual humor
 Violence, including displays of serious injury and events related to violent
extremism
 Inappropriate language, including harassment, profanity, and vulgar language
 Promotion of drugs and regulated substances, including selling, use, and
abuse of such items
 Controversial or sensitive subjects and events, including subjects related to
war, political conflicts, natural disasters, and tragedies, even if graphic
imagery is not shown
But the reality is that YouTube has been demonetizing content that it doesn’t
deem advertiser-friendly since 2012 via an automated process, without
warning and without the content creator’s knowledge.
Now, the situation is actually better, as creators are notified when their content
is flagged and can contest any time they feel a video was mistakenly excluded
from YouTube’s advertising network.
Advertising might be a common means of generating passive income for
creators, but the trade-off is that YouTube gets to keep around a 45% share of
ad revenue.

4. In short, YouTubers should explore other revenue streams to sustain their
creative hobby.
Below, we’ll share how to earn money from YouTube without AdSense.
2. Sell products or merchandise
There are plenty of products to sell that can help you make money through
your YouTube channel. Making and selling merchandise—t-shirts, coffee
mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.
Merchandise increases your exposure by putting your online brand and
personality out into the offline world and deepens the relationship between
you and your fans as they literally “buy” into what you're doing.
3. Crowdfundyour next creative project
When money is all that stands between an idea and its execution,
crowdfunding is a good way to make it happen.
Whether you need help buying better equipment, hiring actors, or covering
other production costs, you can call upon your own audience and the
crowdfunding community to pitch in if your idea is compelling enough.
Many successful crowdfunded creative projects tend to offer a sneak peak or
“trailer” that gets people excited, so consider shooting a video explaining your
project or offering a taste of what it'll be like, such as this popular Kickstarter
for Kung Fury, a short film paying homage to ’80s action movies.
4. Let your audience support your work
through “fan funding”
Similar to crowdfunding a project, you can also set up “fan funding” streams to
source donations from your audience.

5. As a creator, you’re contributing your voice to the internet without forcing your
audience to pay for admission. So, if you’re offering good content, your
audience might be inclined to support you on an ongoing basis.
Many fan funding platforms offer creators another place for people to discover
their content and a way to engage their most loyal audience and reward them
for their support.
5. License your content to the media
If you happen to create a viral video with mass appeal—say, a funny clip
featuring your dog—you can license your content in exchange for money.
TV news outlets, morning shows, online news sites, and other creators might
reach out about rights to use your videos if they happen to go viral.
You can also list your videos in a marketplace, such as Juken Media, where
your content will be easier for the right people to find and purchase.
6. Work with brands as an influencer or
affiliate
Influencer marketing is going to be one of the advertising
bedrocks of the next decade.
Gary Vaynerchuk
Brands are investing more and more in influencer marketing, spending their
typically large advertising budgets on influencers who’ve already won the
loyalty of their audiences.
This creates a massive opportunity for you as a creator if you can negotiate
the right deals.
Brendan Gahan, a YouTube marketing expert and influencer, recommends
establishing your baseline flat fee by looking at the number of views your

6. videos typically get and multiplying it by 5 to fifteen cents per view (which is
around what many brands are willing to pay for views via YouTube ads).
Depending on your leverage—your audience demographics, content quality,
and how unique and profitable your niche is—you might be able to negotiate a
better deal if the brand is a good fit.
Becoming an influencer on YouTube is reported as the highest-paid platform
for brand partnerships, according to Aqer. But to give you an idea of what you
can potentially charge, a mid-level influencer charges a brand around $20 per
1,000 subscribers, or $2,000 per $100,000 followers, according to one study.
The key when partnering on brand-sponsored content is to be transparent
about it, not endorsing anything you don’t actually like or believe in and being
upfront with your audience about why you’re doing it.