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How to Sell
 SoMe tipS froM ogilvy
DaviD ogilvy
wasn’t just one of the
most accomplished
advertisers of all time.
He was, at heart, the
consummate salesman.
“         i started as a salesman, a door to door salesman for
    kitchen stoves, on commission. if i sold i got a commis...
=



“   the more prospects you talk to, the more sales you expose yourself to,
    the more orders you will get.
QUALITY




                                                  QUANTITY




But never mistake quantity of calls for quality...
quality




So what is quality salesmanship?
DaviD HaD SoMe aDvice
you can’t sell anything unless you quite
genuinely feel that you want to persuade
people, your own family, your own wife,
...
Boil down your
strategy into one
simple promise—
 and that promise
should be important
and unique.
you wouldn’t tell lies
to your own wife. Don’t
tell them to mine. So
tell the truth but make
it fascinating.
you can’t bore
people into buying
your product. you
can only interest
them in buying it.
- David ogilvy
DaviD on tHe value of newS
newS
news
“   whenever you can, get news into advertising. and tell your
    news loud and clear.
NEWS




                              !

                                                                 ”
news about a ...
aDvice froM otHer
great SaleS people
SALESMANSHIP




across the board, great sales people say the ability to sell is a “mentality.”
SALES




          GOOD SALESMANSHIP                   BAD SALESMANSHIP




                  = CONFIDENCE
              ...
Don’t try to sell everything at once. every step
leads to the next step. for example, if you’re
making a cold call, sell t...
the biggest secret is to develop
great listening skills. learn what your
customers want and tell them how
you’re giving it...
Don’t ever give your potential
customer a reason not to trust you.
a gentle reminder: any sales pitch is merely part of it.
Sales begins well before your first contact and continues
long af...
Dialogue      Messaging
 Facts         Speculation
 Follow up     Give up
 Flexibility   Stubbornness
 Long-term     Quick...
we want to know More aBout wHat workS
anyBoDy can Sell
after all, you’re doing it all the time, you just don’t know it. you’re
trying to get your kids to come h...
at ogilvy, selling is in our Dna. we’re always trying to
get better at it. So tell us what we don’t know at our
Discussion...
FONTS: TRADE GOTHIC BOLD
                         SCRIPT MT BOLD (MONOTYPE)
C0 M100 Y100 K0
Pantone 485
R233 G40 B35
#DF28...
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Some tips on selling from Ogilvy

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Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy

Some tips on selling from Ogilvy

  1. How to Sell SoMe tipS froM ogilvy
  2. DaviD ogilvy wasn’t just one of the most accomplished advertisers of all time. He was, at heart, the consummate salesman.
  3. “ i started as a salesman, a door to door salesman for kitchen stoves, on commission. if i sold i got a commission. if i did not sell i did not get a commission, and i did not eat, no sale, no commission, no eat. ” See advertising is all about selling, the ability to sell. So i sold kitchen stoves for a few years, in Scotland, and it was damned hard work too.
  4. = “ the more prospects you talk to, the more sales you expose yourself to, the more orders you will get.
  5. QUALITY QUANTITY But never mistake quantity of calls for quality of salesmanship. — David ogilvy ”
  6. quality So what is quality salesmanship?
  7. DaviD HaD SoMe aDvice
  8. you can’t sell anything unless you quite genuinely feel that you want to persuade people, your own family, your own wife, your friends, the people you meet at dinner parties, the world at large, to use that product. and you can’t persuade them to do it unless you genuinely believe it. you can’t do it for a living. you’ve got to believe in the product.
  9. Boil down your strategy into one simple promise— and that promise should be important and unique.
  10. you wouldn’t tell lies to your own wife. Don’t tell them to mine. So tell the truth but make it fascinating.
  11. you can’t bore people into buying your product. you can only interest them in buying it. - David ogilvy
  12. DaviD on tHe value of newS
  13. newS news “ whenever you can, get news into advertising. and tell your news loud and clear.
  14. NEWS ! ” news about a new product, or improvements in an old product. or a new way to use an old product. news is absolutely invaluable. - David ogilvy
  15. aDvice froM otHer great SaleS people
  16. SALESMANSHIP across the board, great sales people say the ability to sell is a “mentality.”
  17. SALES GOOD SALESMANSHIP BAD SALESMANSHIP = CONFIDENCE = NERVES if you don’t think you can sell, if you’re nervous, then you can’t sell.
  18. Don’t try to sell everything at once. every step leads to the next step. for example, if you’re making a cold call, sell them on meeting with you in person; don’t try to sell the product.
  19. the biggest secret is to develop great listening skills. learn what your customers want and tell them how you’re giving it to them.
  20. Don’t ever give your potential customer a reason not to trust you.
  21. a gentle reminder: any sales pitch is merely part of it. Sales begins well before your first contact and continues long after. it’s a relationship business, so be in it for the long-term. Sales people and customers should be creating value together. elegance is a craft.
  22. Dialogue Messaging Facts Speculation Follow up Give up Flexibility Stubbornness Long-term Quick fix EMBRACE SHUN Caring Trickery Craft Gimmicks Dialogue Messaging Facts Speculation Follow up Give up Flexibility Stubbornness Long-term Quick fix
  23. we want to know More aBout wHat workS
  24. anyBoDy can Sell after all, you’re doing it all the time, you just don’t know it. you’re trying to get your kids to come home on time, you’re trying to get that promotion at work, etc. But some people are great at it. are you?
  25. at ogilvy, selling is in our Dna. we’re always trying to get better at it. So tell us what we don’t know at our Discussion group on linkedin. Better yet, do you think you have it? are you one of those people who can sell anything to anyone? can you even sell a red brick?
  26. FONTS: TRADE GOTHIC BOLD SCRIPT MT BOLD (MONOTYPE) C0 M100 Y100 K0 Pantone 485 R233 G40 B35 #DF2823 Do you Have wHat it takeS to Be tHe worlD’S greateSt SaleSperSon? enter to win and earn a part-time fellowship at ogilvyone. the top finalists are flown to cannes, france, for the final competition at the cannes lions international advertising festival on June 21, 2010. the winner earns the job, the title, and helps us write the sales guide for the future. Get the brief and the rules at: www.youtube.com/ogilvy Follow the contest at www.twitter.com/Sell_or_Else
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Here are a few tips on selling from David Ogilvy and other experts. Can you sell? Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy

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