As the speed with which digital marketing changes continue to increase, business and marketing executives are forced to continually evaluate the effectiveness of their efforts. The importance of understanding the technologies, platforms and content being used is a crucial element of digital marketing success. At the heart of these challenges are an increasingly diverse set of tools that are being utilized to bring the various components together, thus creating the need for brands and marketers to more effectively use marketing technology solutions that enable them to improve and scale. The State Of Digital Marketing While reviewing a recent Forbes Insights report I uncovered some interesting statistics that give us some of the current facts that marketing and agency executives are experiencing. The study outlining “Keys to Success in Translating Marketing Visions Into More Engaged Customers” revealed that executives are still struggling to bring everything together, however they are making some progress.

1. The Top Digital Marketing Technology Solutions

2. The Top Digital Marketing Technology Solutions
• As the speed with which digital marketing changes continue to increase,
business and marketing executives are forced to continually evaluate the
effectiveness of their efforts.
•
• The importance of understanding the technologies, platforms and content
being used is a crucial element of digital marketing success.
•
• At the heart of these challenges are an increasingly diverse set of tools
that are being utilized to bring the various components together, thus
creating the need for brands and marketers to more effectively use
marketing technology solutions that enable them to improve and scale.

3. The Top Digital Marketing Technology Solutions
• The State Of Digital Marketing
• While reviewing a recent Forbes Insights report I uncovered some
interesting statistics that give us some of the current facts that marketing
and agency executives are experiencing.
• The study outlining “Keys to Success in Translating Marketing Visions Into
More Engaged Customers” revealed that executives are still struggling to
bring everything together, however they are making some progress.
• Here are some of the study’s data points that are very relevant to
establishing which digital marketing technology solutions and capabilities
are most important.

4. The Top Digital Marketing Technology Solutions
• 62% of brand and agency executives are satisfied or very satisfied with
their digital marketing systems
• 38% of the responding executives said that they don’t effectively
create and deliver timely content tailored to specific customer persons
• 57% of marketing executives say that they will make new
technology investments in the coming year
• One of the most interesting things that stood out to me with these digital
marketing statistics is that though a huge 62% of marketing executives
said they are satisfied or very satisfied with their systems, over 90% of
them also said that they are planning to make new technology
investments.

5. The Top Digital Marketing Technology Solutions
• Does this indicate that something is contradictory in their minds or maybe
even in the study data? I would say that it isn’t contradictory, but rather a
sign that shows a couple of things:
• Marketing executives are identifying additional holes that currently exist
and require marketing solutions in order to be satisfied.
• Marketing executives are looking beyond today and anticipating
their marketing technology needs in the future.
• They are seeing trends in certain areas such as video and mobile and are
attempting to address those additional

6. The Top Digital Marketing Technology Solutions
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