Learn how you can use data to gain insights, increase revenue and optimize the customer experience.

1. TRADITIONAL
DATA-DRIVEN APPROACH
FRAGMENTED OPTIMIZATION
- Separate business processes
- Limited to a single channel
- Thin intelligence for personalization
REAR-VIEW ANALYTICS
- Yesterday's preprocessed data
- Aggregate trend reports
- Limited flexibility, scalability
LIMITED & SILOED DATA
- Disconnected sources
- Volume and variable limits
- Sampling
NEW INSIGHTS-DRIVEN
APPROACH
END-TO-END OPTIMIZATION
- Personalization during entire customer journey
- Continuous and adaptive
- Single view of customer
REAL-TIME ACTIONABLE ANALYTICS
- Immediate insights
- Actionable intelligence
- Flexible, accurate and scalable
UNIFIED & UNLIMITED DATA
- Single point of collection, processing and storage
- Collection of any type of digital data
- Discreet visitor-level behaviors
INSIGHTS CREATE
The International Data Corporation
estimates that by 2020 we will
generate 40 zettabytes* of data a year
40
* Whoa! There are 1 BILLION terabyes in a zettabyte
SO MUCH
DATA
DOES NOT
MORE DATA
Opportunity
HIGHER GROWTH
15% or higher and 20% or higher
year-over-year revenue growth vs.
non-insights-driven businesses
BETTER CUSTOMER VIEW
72% have implemented a single
view of the customer vs. only 47%
of non-insights-driven businesses
Why Being Data Driven Isn’t Enough INFOGRAPHIC ©2016 Webtrends®
Why being
isn’t enough
We live in a data-rich world. From visitor behavior on websites and
social media interactions to mobile app usage and device communications
across the Internet of Things, brands are inundated with data.
While data-driven approaches were once sufficient, today's leading
brands are adopting an insights-driven model that harnesses and
applies data and analytics at every opportunity to differentiate their
products and optimize the entire customer experience.
According to Forrester Research, insights-driven businesses bring insights,
not just data, into every decision, and they know exactly how to use them
for greatest advantage across the entire customer lifecycle.
Insights-driven business report:2
74% of enterprise
architecture
professionals aspire
to be ‘data-driven’
But only 29% of
companies are good
at turning that
data into action
1
Learn about the Infinity Data Connector
Interested in a new technology that can help
your company become insights-driven?