WebAble is a young company built on a strong foundation of culture. We believe pay-checks and perks are important, but that is not why we come to work every morning. Security and recognition keep us alive, but passion and creativity are worth dying for. This deck summarises key elements of our cultural foundation. It was created for internal use, but recently we decided to share it with public to help our partners, patrons and prospective employees understand us better.

2. WHY DOES WEBABLE EXIST?
Ten years from now, will you
remember the emails, the
meetings or your marketing
budgets and targets? Guess not.
But we bet you will remember
how all this made you feel
today: excitement, anxiety, glory,
pride! WebAble exists to
empower brand experiences
with simple technologies.
Our mission is to simplify
technology to create
WebAbulous brand experiences
that drive results.
We believe in creative strategies
which are backed by data;
content which is not only
brilliant, but also effective; and
most importantly measuring
impact of work to maximize
return on investment.

3. OUR PRINCIPLES
Simplification
We believe less is more. We make
things simple to use, not just
simple to look at.
Collaboration
We love to co-create. Our
approach to work is to work with
you, rather than for you.
Integration
We align digital with other
channels to ensure cross-
platform consistency in branding.
Data-driven
We simplify an amazing array of
user data to implement what works
best for your audience.
End-user centric
We put your end-users first and
create a fabulous brand experience
for them.
Permanent beta
We are open to new ideas and
experiments. We learn rigorously
and teach religiously.

4. WebAble’s culture evolves and
aspires to help us remain true to
our purpose of existence

5. Culture code is a work in progress,
you complete this document as
WebAble’s culture evolves

6. WHAT’S CULTURE TO US?
• Culture is WebAble’s foundation to build a lasting company for
generations to come. It is beyond technology, individuals and
business landscape
• Culture is not limited to what we write within our walls and
policy documents, but any behavior, practices and skills that are
rewarded in the organization
• Culture is what we value in our coworkers

7. Why Culture?

8. Paychecks and perks are important,
but that is not why you come to work
every morning.

9. Security and recognition keep us
alive, but passion and creativity are
worth dying for.

10. “Culture is to recruiting as product is
to marketing.”
- Hubspot

11. "If you want to build a ship, don't
drum up the people to gather wood,
divide the work, and give orders.
Instead, teach them to yearn for the
vast and endless sea."
‐ Antoine De Saint‐Exupery

12. “Let’s make the company we always
dreamed of. Let’s create a company
that will be a great place to be from.”
‐ Netflix

13. This document partly represents who
we are and partly reminds us who we
aspire to become…

14. WEBABLE’S CULTURE CODE
• Learn rigorously
• Teach religiously
• See self improvement
as a habit
• Hire “A” players
• Discipline creativity
• Obsess over quality
• Seek clarity
• Be passionate
• Be courageous
• Lead with context, not
control
• Respect and show
gratitude
• Default to transparency

15. LEARN RIGOROUSLY
• You learn rapidly and eagerly
from blogs, books, coworkers,
clients and competitors
• You learn with a mission
everyday
• You interpret, share and verify
through open discussions,
research and collaboration
• You listen to and consider
feedback
• You seek to understand
WebAble’s and our clients’
business, strategy, technology
and environment
“If you stop learning, you stop creating history and become history.” - Vadim
Kotelnikov

16. TEACH RELIGIOUSLY
• You teach your coworkers, clients, leads and potential employees
• You share your knowledge, insights and thoughts through our
blog and social media
• You practice what you preach
• You contribute to other teams with your expertise and help them
learn your trade
“The art of teaching is the art of assisting discovery.” - Mark van Doren

17. SEE SELF IMPROVEMENT AS A HABIT
• You are conscious of your
current level of productivity
and know that if you’re not
becoming better at what you
do everyday, then you need to
change things
• You have a higher expectation
of yourself than WebAble does
of you
• You generate ideas for and
execute personal development
activities with and for your
team. You make it a habit.
• You are comfortable about
stepping out of your comfort
zone and learn from mistakes
• You don’t make the same
mistakes thrice
"Those who cannot change their minds cannot change anything."
- George Bernard Shaw

18. HIRE “A” PLAYERS
• You hire “A” players because they are self motivated, driven and
seek challenge; you can learn from them and entrust them with
difficult tasks
• You incentivize people rather than control them
• You hire for the company and recommend people to visit us
given the answers to these questions are “YES”
– Would you like to work with him/her?
– Will you learn from him/her?
– Can this person embrace our culture?
“Mediocre colleagues or unchallenging work is what kills progress of a person’s
skills.” - Reed Hastings & Mark Randolph

19. DISCIPLINE CREATIVITY
• You develop and stick to a system, allowing for structured free
thinking, creative processes and innovative work within the
framework
• You allow yourself specific time, space, context, resources and
systems to get creative religiously. You make it a habit
• You build highly developed systems with freedom and
responsibility, thus, embedding creativity and innovation at the core
of your work
“Creativity is our business, we have to build it into our systems” - Ovick Alam

20. OBSESS OVER QUALITY
• Quality is defined as work that makes you and your team proud
• You triple check every line of code, copy, alignment, color scheme
and tone before shipping your work
• You don’t ship your work until you’re proud of it, you always ask
“Am I proud of this work?”
• You know quality is more important than meeting deadlines, but
excellence is shipping work that makes you proud; within the given
deadline and resource constraints
“10 years from now, no one will remember the numbers, they will remember how
your work made them feel”. – Ovick Alam

21. SEEK CLARITY
• You are biased towards clarity. You double-check for urgency,
importance, assumptions and tone
• You over-communicate, repeating things more times than you
would intuitively
• You rephrase, ask, contextualize, point assumptions, define terms
and specify deliverables; even though it’s obvious
• You write what you understood and ask for feedback to verify it
“Seeking Clarity is seeking connection with the universe. To connect is to
understand; to be clear is to be enlightened.” – Annie Zalezsak

22. BE PASSIONATE
• You teach yourself to love your job
• You care intensely about company’s success and plan
company’s roadmap to excellence
• You celebrate wins and work hard to earn it
• You are never out when you are down
• You define your own success and pat yourself on your
back when you do great work
“It’s not just duty, it’s passion with purpose” – Amit Richard

23. BE COURAGEOUS
• You speak up even though it’s controversial
• You challenge authority, respectfully and reasonably
• You make hard decisions and take smart risks without paranoia
• You question actions inconsistent to our values and propose
solutions to complex problems
"Courage is what it takes to stand up and speak; courage is also what it takes to
sit down and listen.“ – Winston Churchill

24. LEAD WITH CONTEXT,
NOT CONTROL
• You explain and embrace strategy, objectives, assumptions,
transparency and facts
• You avoid imposing decisions, unnecessary approvals,
committees and processes; you focus on results
• You don’t blame and try to understand the context in which an
event occurred
• You use control when you are dealing with emergencies or
amateur/unskilled people
“The best managers figure out how to get great outcomes by setting the
appropriate context, rather than by trying to control their people”
- Reed Hastings & Mark Randolph

25. RESPECT AND SHOW GRATITUDE
• You respect your colleagues, clients and business acquaintances
regardless of their age, gender, experience, religion and values
• You acknowledge and appreciate the open source software,
photos, and learning materials which helps us everyday
• You respect work of art
“Feeling gratitude and not expressing it is like wrapping a present and not giving it.”
- William Arthur Ward

26. DEFAULT TO TRANSPARENCY
• You know company’s revenue, cost structure, investments and
policies and you are open about your goals, targets and projects
• You keep your project team members in the loop for all
communications during your projects
• You are transparent about performance reviews, bonuses, and KPIs
• Yet, you respect company’s confidentiality policies with external
stakeholders
“A lack of transparency results in distrust and a deep sense of insecurity.”
- Dalai Lama

27. This document was inspired by
Netflix, Hubspot and Buffer’s
culture and all the books we read

29. ABOUT WEBABLE
WebAble is a digital creative agency delivering ‘WebAbulous’
brand experiences. Based in Bangladesh, with 18 digital
marketing technologists, WebAble aims to simplify digital
interactions for a select pool of ambitious clients.
WebAble’s clientele includes Kaspersky, Aarong, Dell, Bay
Developments, Rahimafrooz, Bangladesh Brand Forum, British
American Tobacco, Bitdefender, Akhoni.com and other reputed
organizations. WebAble’s 360° digital marketing capabilities
include Strategy & Analytics, Design, Development, Social Media
Marketing, Digital Advertising and Interactive Campaigns.

30. PHILOSOPHY
Ten years from now, will you remember the emails, the meetings
or your marketing budgets and targets? Guess not. But we bet you
will remember how all this made you feel today: excitement,
anxiety, glory, pride! We understand that delivering a fabulous
experience to your audience makes you feel great. At WebAble, we
simplify technology to help you create ‘WebAbulous’ brand
experiences worth remembering 10 years from now.
We believe in creative strategies which are backed by data;
content which is not only brilliant, but also effective; and most
importantly measuring impact of work to maximize return on
investment.

31. Contact us for anything digital:
+88017-9477-7130
poke@webable.com.bd
www.webable.digital