Today’s global population is touching 7.3 billion, with 3 billion people using the internet and 2 billion of them on social media. Mobile is playing a pivotal role in this digital revolution with 1.6 billion mobile social users. However, when it comes to media consumption, is TV dead? Well, looks like its not! There are 4.2 billion TV viewers, consuming news and entertainment across the world. That’s more than half the global population! Still, mobile is winning – in terms of reach – with 7.3 billion subscriptions (I assume not EVERYONE is using a mobile phone yet, but we will get there soon)!