New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer. This keynote was made for the VLCM community and has been presented in Dutch (Flemish). https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be

1. In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | 2016, FEBRUARY 4 THE FUTURE OF CONSUMER CONTENT CATERING SERVICES
VLCM.BE

2. linkedin.com/in/mielvo
@coolz0r
Hello! :)

3. THE FUTURE OF
CONSUMER CONTENT
CATERING SERVICES

4. http://www.bbc.com/news/technology-34066941
IS THERE A LIMIT
TO PROCESS
AUTOMATION?

5. SALES STRATEGY
AUTOMATION
ISN’T A THING

6. NICHE & CRAFT SKILLS
COMPLEMENT AUTOMATED
CUSTOMER SUPPORT

7. WE ARE ARCHITECTS OF OUR OWN DEMISE
…and it will push us towards our survival
TOOLS DON’T CREATE ACTION,
CLEAR STRATEGY AND EFFECTIVE
CONSUMER ENGAGEMENT DO

8. BRAND EXPERIENCE
IS MORE IMPORTANT
THAN PRODUCTS

9. A TEAM OF INDUSTRY EXPERTS
SUPPORTS A LEANER &
MORE AGILE MARKETING DPT

10. → Data
→ Data
→ Personalization
THE BETS OF
THE BANKING
INDUSTRY

11. UNDERSTANDING PEOPLE,
REASONING WITH THEM
CAN BE AUTOMATED

12. Virtual Agents, Video Concierge Services
Intelligent Interactive (POS) Displays
Smart Display Streaming Networks
Universal Language - & Voice recognition technologies
Deep Learning & Artificial Intelligence
COMMUNITY MANAGERS SHOULD
IDEALLY EVOLVE TO
CONVERSATIONAL CONTENT ADVISORS AND /
OR CONVERSION & RETENTION CONSULTANTS

13. source
INVENTIVE COMMERCIALIZED
LEAN & AGILE NICHE SERVICES
CAPITALIZE ON SYSTEM GLITCHES

14. MOTIVATED CONSUMERS
ACTIVELY HELP IMPROVE
YOUR BUSINESS PROCESSES

15. source
VIRTUAL SERVICES GOOGLE NOW
AND AMAZON ALEXA
ARE CLOSER THAN YOU THINK

16. AMAZON ECHO
IS A VIRTUAL CONCIERGE
READY FOR E-COMMERCE

20. source
source

21. source
HONEST IMMERSIVE BRAND
EXPERIENCES WILL CREATE
EMOTIONAL CONNECTIONS

22. The downsides to virtual reality,
and the challenges for adoption,
are well-documented and
completely fair. source

23. HONEST IMMERSIVE BRAND
EXPERIENCES WILL CREATE
MORE PROFOUND CONNECTIONS

24. source: linkedin / gaping void
WE PAY A LOT FOR
A FEW SECONDS
OF ATTENTION

25. With each email, we’re asking people to
commit a measure of their time, and we
try to be respectful of that.
Fabio Carneiro, MailChimp
source
WE’VE REACHED THE PEAK
OF CONTENT MARKETING AND
ONLINE ADVERTISING

26. FACEBOOK HAS
A SOLID
BUSINESS MODEL

27. By the second half of 2015, Snapchat reached 15 percent of US Internet users
older than 18, according to ComScore
“Youtube, Twitter, email, I was always on those platforms a year before they really
exploded and I landgrabbed,”
“So why Snapchat? Because my intuition hasn’t failed me that often before.”
- Gary Vaynerchuk
source
SNAPCHAT IS THE TRUE,
BARE, HONEST VERSION
OF THE FAKE FACEBOOK

28. http://www.businessinsider.com/snapchat-gets-4-billion-video-views-per-day-2015-9?IR=T
POWER OF APPS
AND THE IM/CHAT
REVOLUTION

29. The customer journey decentralizes,
becoming a series of
non-linear mobile-centric micro-moments,
mimicking everyday
consumer activity and communication.
To reach mobile customers in each
moment of truth requires new
methodologies for search,
advertising, content engagement,
sales and support.
HYPERLOCAL CONTEXTUAL AND CONVERSATIONAL CONTENT
WITH LIVE SUPPORT AND CONSUMER JOURNEY GUIDANCE
TO PURSUE CONVERSION AND ESTABLISH
A SINCERE AND STRONG EMOTIONAL CONNECTION

31. THE ON-DEMAND ECONOMY WAS
INITIATED BY A
MOBILE FIRST APPROACH

32. Live streaming (video) continues to bring niche
moments to life, interrupting streams everywhere,
making conversations on demand
a valuable form of engagement and entertainment.

34. source

35. https://www.facebook.com/Facebook360

36. source

37. https://www.wish.comsource

38. http://www.springwise.com/top-10-business-ideas-travel-tourism-12-months/
PEACE
OF MIND
AS A SERVICE

39. • Take-Aways for Today
• Collecting and processing real-time analytics
• Owning the buffer zone between brands and customers
• Responsive customer - & conversion journeys
• Intelligent Data Management, Smart Data Collection
• Inbound marketing strategies
• From omni-channel to right-channel
• B2B, B2C, C2B & O2O

40. http://www.nytimes.com/2015/09/02/technology/personaltech/google-says-its-not-the-driverless-cars-fault-its-other-drivers.html?_r=0
HUMANS ARE
THE
WEAKEST LINK

42. linkedin.com/in/mielvo
@coolz0r
+32 472 675 692
miel@wavelab.be
MIEL VAN OPSTAL
Much obliged!