The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today? This presentation was given April 14, 2015 at Unser in Denver, CO.

1. In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | APR. 14, 2015 DIGITAL SOCIAL COMMERCE FORECAST

3. To date, NASA has documented
roughly 1,800 "spinoff"
technologies. Here's a short list
of things they’ve invented.

5. “Interesting content is
a top 3 reason
people follow brands
on social media.”
Content+
Interesting content should be
a top 3 reason people want to
subscribe to your newsletter
or join your community.

6. COLLECT DATA.
MEASURE EVERYTHING.
ANALYZE.
SPEND. MONEY.

7. WHERE WILL YOU HELP YOUR CUSTOMERS TOMORROW?

8. A FACEBOOK PAGE WITH 400,000+ LIKES
IS WORTH LESS THAN A(N E-MAIL) LIST OF
15,000 VERIFIED & COMMITTED PROFILES.

9. Generations X, Y and Z

10. SPECIAL MIX TAPE FOR A VERY VERY VERY SPECIAL GIRL

20. Source: http://www.gauc.be/news/detail/cross-device-tracking-with-a-user-id

23. Source: socialmarketingwriting
92.6% makes purchasing decisions based on visuals

26. We remember 20% of what we read, but 83% of what we see

27. Source: http://kwikturnmedia.com/2013/07/25/why--byourusiness-needs-to-hire-a-social-object-content-creator/#.UhNw25K1HfI

28. Trends: 1-on-1 instant messaging + the visual web

34. SOCIAL MEDIA IS THE
BETWEEN ZMOT & UMOT

37. The future of apps is in the communication dialog field
on the locked screen window. That’s how little time you get.

41. SOCIAL MEDIA IS THE
IN A DIGITAL ECOSYSTEM

44. Source: Lee Odden

45. Source: GetVerde

47. the buyer process is changing faster than
organizations are responding to it.
(Source)

48. Attract Convert Deliver Upsell ReferralEngage Nurture
Shift in consumer behavior
Problem? Options? Evaluate Choose/Buy Experience Complete Recommend

49. Attract Convert Deliver Upsell ReferralEngage Nurture
Shift in consumer behavior
Problem? Options? Evaluate Choose/Buy Experience Complete Recommend

52. “The Future Smart Home: Each household will contain 500 smart devices by 2022”
- Gartner (09/2014)

59. B2B buyers complete up to 90% of the
buying process before they contact a
potential supplier.
On average, decision makers
consume five pieces of content
before being ready to speak
to a sales rep.

61. The availability of
product and service information
on the web
and through social networks
has fundamentally transformed
the marketing and sales funnel,
putting pressure
on Marketing and Sales
to align both
process and content/messages.
Aberdeen Group

62. The availability of
product and service information
on the web
and through social networks
has fundamentally transformed
the marketing and sales funnel,
putting pressure
on Marketing and Sales
to align both
process and content/messages.
Aberdeen Group

63. It can happen any moment.
Be prepared.

65. If you always do
what you’ve always done,
you will always get what
you’ve always gotten.

66. linkedin.com/in/mielvo
@coolz0r
Much Obliged!