Since Relaunch of ecommerce site January 2014: - Sales conversion rate is up to just over 8% compared to industry average of just over 1% - Email campaigns have a conversion rate of just over 12% - this represents the number of people who have opened and/or shared the email - PPC (online advertising) conversion is just over 6%, driving quality traffic to the site and generating top line sales for efilters.net - Overall gross revenue from February through to June, on a month over month, was in excess of $55k, with the highest selling product being valued at $88

1. August 2014 Case Study
efilters
www.efilters.net

2. efilters.net:
Who are they?
• efilters.net offers Everpure water filtration
systems, putting clean and healthy drinking
water as a #1 priority
• Water filters are high-capacity, quick change
and durable commercial-grade metal
cartridges delivering 6-12 months of high
quality water. Compatible with a variety of
faucets, can be plumbed directly to ice
makers, coffee makers and hot water taps
• efilters.net is one of the few select authorized
resellers of Everpure water filters in Canada
and the USA.
©2014 WSI. All rights reserved.

3. efilters.net
Business and Marketing Challenges?
©2014 WSI. All rights reserved.
• Marketing
• Website - ecommerce
• 90% of business comes from the USA, also sell in Canada
• Had 2 online stores– one for USA and one for Canada –
duplicate content was hurting their SEO efforts – as such, they
were not easily found by their clients and prospects
• Needed to create a new site for USA focused on conversion:
create new, unique content tat is different from the .ca site
• Digital Marketing Strategy
• Cost to acquire a client was too high – ppc campaign driving
traffice but lack of conversion once the visitor got to the site
was costly
• Primarily focused on PPC and missing out on the Organic
audience because of their challenges with duplicate content
on the two sites
• Business Goal:
• Focus on the USA market, drive conversion rates up and
cost to acquire a client down

4. efilters.net
Solution?
©2014 WSI. All rights reserved.
• Based on the current business and marketing
challenges, specifically the need to create a
unique site focused on conversion while driving
acquisition costs down, WSI created a customized
Digital Marketing Partner Program (DMPP) that
included:
WEBSITE/
MOBILE
REBUILD
Get
FOUND
Strategy
Results
Tracking
-
Analytics
LEAD
GEN
Conversion
Focused
Ecommerce
site
Includes:
SEO
PPC
SM – Content
Creation, Brand
Management,
Monthly blogging
Quarterly NL
Includes:
Metrics
Analysis, Goal
Tracking, a/b
testing
$$ Business
Growth

5. efilters.net
Implementation: What happened?
©2014 WSI. All rights reserved.
• New ecommerce site specific for the USA
marketplace - Rebuilt for Conversion, launched
January 2014
• Digital Marketing:
• Implemented an SEO and PPC (online advertising)
strategy to drive traffic that was focused on product
keyword phrases meant to drive more targeted traffic
• Implemented an Inbound Marketing Strategy:
• Social Strategy – Monthly blogging, weekly Social postings
(Facebook, Pinterest, Google+)
• Newsletter Email Marketing to share content and drive
traffic back to the site
• Tracking - Analytics:
• Focus on monitoring traffic behaviour (where coming from,
when, what Keywords) and path of activity on site in order
to determine next best steps for improved month over
month results

6. efilters.net
Implementation: What happened?
©2014 WSI. All rights reserved.
Before
‘After’ ecommerce site –
‘Built for Conversion’
‘Before’ ecommerce
site

7. efilters.net
Implementation: What happened?
©2014 WSI. All rights reserved.
Mobile Friendly:
Newly designed
ecommerce site
included
Responsive Design
coding
This allows the site
to automatically
adjust to various
screen sizes which
allows for ease of
use (no friction) by
the prospect
visiting the site from
a mobile device

8. efilters.net
Results?
©2014 WSI. All rights reserved.
• Since Relaunch of ecommerce site
January 2014:
• Sales conversion rate is up to just over 8%
compared to industry average of just over 1%
• Email campaigns have a conversion rate of just
over 12% - this represents the number of people
who have opened and/or shared the email
• PPC (online advertising) conversion is just over
6%, driving quality traffic to the site and
generating top line sales for efilters.net
• Overall gross revenue from February through to
June, on a month over month, was in excess of
$55k, with the highest selling product being
valued at $88

9. efilters.net
Next Steps?
©2014 WSI. All rights reserved.
• Continue Site monitoring, SEO, PPC, monthly Blogging, Social
postings and bi-monthly email marketing
• Continue to monitor source of traffic, quality of traffic and
behaviour of traffic once they reach the site
• Recommend testing strategies to create new benchmarks for
overall month to month results improvement
• Review with client monthly and meet bi-annually to assess changes
to the business so they can be reflected in the ongoing digital
strategy

10. Video: What efilters.et Has to Say
What was their experience?
©2014 WSI. All rights reserved.