Relatorio da Luxury Society Guide sobre o Mercado de Luxo no Brasil -Informações relevantes para quem quer se estabelecer nesse mercado promissor.

1. L U X U RY S O C I E T Y
MARKET GUIDE
Brazil
2011

2. L U X U RY S O C I E T Y
MARKET GUIDE
Brazil
S U PPO RTING
PART NE R S

3. L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
Contents
Foreword 5
Country Overview 6
Luxury Society 6
Economy 7
Local Wealth 8
Luxury Market 9
Corporate Members 12
Directory 18
Malls & Shopping Areas 18
Magazines 18
Websites 20
From Paris to Los Angeles, from London to Bangkok, Business Consulting 21
from Mauritius to Sydney...
Advertising, Design & Digital 22
Live a Magnifique life with Sofitel, partner of Luxury Society.
www.sofitel.com PR & Events 22
Recruitment 22
Business Schools & Universities 23

4. L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
THE F I N E S T B O R D E A U X , B U R G U N D I E S A N D C H A M PA G N E S ...
A R E M AT U R I N G F O R Y O U I N O U R C E L L A R S .
2,500,000 B OTTLES , H ALF - BOTTLES , M AGNUMS , D OUBLE - MAGNUMS , J EROBOAMS , I MPERIALS
Foreword
The luxury industry has become an increasingly complex and competitive market, in which we are
all committed to serving demanding customers and delivering excellence on a daily basis.
To succeed in our mission, it is essential to collaborate with those who share this same quest
practices and strategies that rule our industry. Ultimately, those professionals who can match a
luxury buyer’s demanding set of expectations.
Following our series of LS Local events in Paris, London, Milan, New York, Geneva, Los Angeles,
Munich, Moscow, Dubai, Mumbai, Shanghai, Hong Kong and Sao Paulo, we discovered that the
search for a PR company, digital agency, distributor or even sourcing personnel, presents a series of
challenges for executives entering new markets.
Leveraging the collective knowledge of our vast network and drawing on the insights uncovered
around the world, during LS Locals, we have put together a series of regional guides, recommending
the best service providers, agencies, consultants and luxury experts that can make a difference to
businesses. Those chosen have been included because of their long-­term experience working with
Our listings are of course, non-­exhaustive, but with more than 20,000 members from 150 countries,
we feel we have a front-­row understanding of who does what in our key markets.
If there are companies not included in our listings that we need to know about, please send through
details to contact@luxurysociety.com and we will be happy to consider them in future issues of
our guides. They will also be featured in our online directory, which currently lists more than 1600
suppliers to luxury brands (www.luxurysociety.com/directory).
We, at Luxury Society, sincerely hope our market guides and directories will enable you to source,
Catalogue Stores Iphone - Blackberry - Samsung Websites select and connect with the partners best placed to make a difference to your business.
www.millesima.com
Kindest regards,
Luxury Society founders
BORDEAUX 87, quai de Paludate, 33000 Bordeaux, France SAINT-TROPEZ Quartier de la Bouillabaisse RD 98, 83390 Saint-Tropez
NEW YORK 1355 2nd Ave, New York, NY 10021
Contact us on free phone 00 33 557 808 813
FRANCE DEUTSCHLAND UNITED KINGDOM IRELAND OSTERREICH SUISSE BELGIQUE LUXEMBOURG ESPAÑA ITALIA PORTUGAL HONG KONG
Join us on Facebook, Twitter and YouTube 5

5. Country Overview
Section produced in collaboration with L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
LUXURYSOCIETY IN BRAZIL ECONOMY
Luxury Society March 2012
262 Members GDP (total) $2,090 billion
129 Companies GDP (per capita) $10,800
16 Service Providers Growth +7.5%
120 COMPANIES SPECIALIZED IN Brazil has the ninth-­largest economy in the world by purchase power parity and the largest in South
America;; GDP currently stands at $2.1 tr. During the “miracle years” of the 1960s and 70s, Brazil was the
Travel & Hospitality (33) Multi Sector Retail (4) Education (2) world’s second fastest-­growing economy.
Fashion & Accessories (28) Beauty & Wellbeing (3) Yachting & Boating (2)
Jewelry (17) Fine Foods (3) Lifestyle & Personal Services (1)
Media & Publishing (10) Timepieces (3) Sports (1)
Architecture & Design (5) Associations & Non Profit (3) Consumer Electronics (1) These reforms included the launch of a new currency (the Real). Brazil’s economy grew by 7.5% in 2010,
Furniture & Homeware (5) Art (2)
Real Estate (4) Aviation (2)
Argentina and, increasingly, China.
Fore more details, visit luxurysociety.com/directory
Brazil is the world’s largest exporter of iron ore and soya;; it will soon be the largest exporter of frozen meat.
Brazilian industry produces the same amount of steel as India. Brazil is the largest recipient of foreign
12 SERVICE PROVIDERS EXPERTS IN
direct investment (FDI) in Latin America. Brazil has a tightly regulated, domestically focused, cash-­rich
economy, and is continuing to stick to orthodox macro-­economic policies. In addition Brazil’s banks are
Consulting (2) Communication (1) Model Management (1)
PR (2) Conferences (1) Show Production (1)
Event Production (1) Custom Publishing (1) Trade Fairs (1)
Business Clubs (1) Exhibitions (1) Training (1)
government to raise taxes on some foreign investments. President Dilma Rousseff has pledged to retain the
Fore more details, visit luxurysociety.com/service-providers
social security systems are widely acknowledged as impediments to growth. Investment has historically been
low but the Government’s Accelerated Growth Plan (PAC), launched in January 2007, aims to rectify this.
For the full report: www.ledburyresearch.com/research-reports/wealth-profiles 7

6. Country Overview
Section produced in collaboration with L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
LOCAL WEALTH
There are between 300,000 and 500,000 regular consumers of luxury goods in Brazil. Recent research
showed that 40% of luxury goods consumers are high executives in the private sector, the majority (60%)
being men. Three-­quarters of these consumers have at least the equivalent of an undergraduate degree.
Population 201,103,000
Separate research found that executive pay in Sao Paulo is higher than anywhere else in the world. The
Millionaires (number) 409,000 luxury market in Brazil grew to BRL15.1 bn ($9.0 bn) in 2010. Figures show that the wealthiest 10% of the
Millionaires (assets) $3,960 billion
based in Sao Paulo, momentum is building for such brands in both Rio de Janeiro and the capital city of
Brasilia.
Brazil is unique in that many luxury customers pay by instalments, with major brands such as Dior and
estimated that the 5,000 richest Brazilian families generate 40% of the country’s GDP. Geographically, 73.5% Tiffany only offering this service in Brazil.
The Brazilian Government estimates that there are 250,000 people with a yearly income of over $500,000, LUXURY MARKET
although experts say that there are likely to be many more due to a tendency for wealthy Brazilians to
underestimate their incomes in order to avoid Brazil’s high taxes. Low levels of public and private savings
% of leading luxury brand stores 1%
Banks (Anbid) recently introduced regulation to cover private banking, which stipulates that a client must
have over $500,000 in investable assets. growth in luxury stores +33%
luxury stores / 10k millionaires 0.46
Number of brazilian millionaires
Brazil’s luxury economy focuses on the consumption of luxury goods, driven by booming middle
and wealthier classes.. The number of millionaire households in South America’s biggest nation is
400k 40k 2000
forecast to more than triple by 2020, whilst its luxury market was expected to grow by 20% in 2011,
reaching $3 billion.
300k 30k 1500
200k 20k 1000
process, marred by bureaucracy. In 2011’s «ease of doing business» ranking by the World Bank,
100k 10k 500
Brazil came in at No. 126, nestled between Ghana and Lebanon. Red tape, stiff tariffs on imports
2008 2009 2010 2008 2009 2010 2008 2009 2010
purchasing the same item in the U.S. or Europe.
Millionaires Deca-Millionaires Centa-Millionaires
For the full report: www.ledburyresearch.com/research-reports/wealth-profiles For the full report: www.ledburyresearch.com/research-reports/wealth-profiles 9

7. Country Overview
Luxury Car Demand
+400%
+60%
Premium
0
Luxury
-60%
2007 2008 2009 2010
Core Luxury Growth (Change in value of Swiss Watch Imports)
>CHF 3,000
60%
CHF 500-3,000
0
CHF 200-500
-60%
2007 2008 2009 2010
Aspirational Luxury Growth (Change in volume of champagne imports)
Brazil
40%
G7
0
Global
-40%
2007 2008 2009 2010
For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

8. L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
emailvision
OVERVIEW DETAILS
Emailvision is a leader in on-­demand software for online Founded: 1999
relationship marketing. Permanent staff: Over 600
Worldwide presence: 19 countries
We power smart email, mobile and social marketing with built-­in Argentina, Austria, Belgium, Brazil,
customer intelligence, helping luxury brands to engage with fans and Canada, China, France, Germany,
loyal customers beyond traditional channels. To make it possible for Hong-­Kong, Israel, Italy, Mexico,
Netherlands, Portugal, Spain,
streams online, we provide excellence in software and integrations Sweden, Switzerland, UK, USA
with key business applications, while luxury brands possess invaluable
information about their customers.
MANAGEMENT
With this knowledge, luxury brands are able to develop the most
innovative and personalised communications to foster stronger, more
enduring relationships, taking full advantage of the unprecedented Nick Heys
Founder and CEO
teams in 19 countries, we work closely with our clients to deliver
350,000 campaigns every month worldwide.
Nathalie Chaboche
Our work has always been about giving marketers complete control of
their online campaigns, without heavy reliance on internal IT, through
cutting edge technology. Yet, when it comes to service and support,
we take the old-­fashioned approach. Being customer-­focused is one of
our core values and our highly responsive and dependable staff work
closely with clients to help them achieve their marketing goals.
References
Hermès, Mercedes-­Benz, Sandro… just three of over 3,000 clients CONTACT
worldwide.
EMAILVISION BRAZIL
Rua Geraldo Campos Moreira,375 -­ 2°
luxury@emailvision.com
www.emailvision.com/luxury
Corporate Members 13

9. L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
Knowledge is power.
Global Blue
The Global Blue Dossier is an ethnographic deep dive into the
customers that luxury brands value the most, yet often know
the least: wealthy, upwardly mobile travellers. OVERVIEW DETAILS
In the age of the globalized economy and emerging markets, boundless
‘The Growing Complexity of the Chinese Shopper’ provides travel is a fact of life and the East is rising. The world is changing Employees: 1200
and every business needs to answer the same questions. Who are
insights and recommendations that will equip you with a tomorrow’s customers? How do you reach them? How should you
unique, strategic advantage. speak to them? How do you give them the service they want?
The world’s fastest growing economies are changing the face of wealth,
We detail the needs and and all of us, from big businesses to boutique brands, are entering a
new age where the customers we value the most are the people we
nuances of the Chinese global know the least.
MANAGEMENT
shopper, the most important Every retail and hospitality business will need to engage and delight a
Manelik Sfez
and influential customer group new kind of customer, bringing unprecedented opportunity for growth
VP Partner & Corporate
from global shoppers – the world’s most valuable customers. Every
we’ve ever witnessed. business needs them, one company knows them.
Marketing
Marie Bergfelt
Be first to know. Email us on Blue has been guiding tomorrow’s customers for the last 30 years.
Senior Manager, Corporate
Communications
intelligence@global-blue.com
Today we serve in excess of 60,000 global shoppers each and every
day – 1 every 1.5 second in 40 countries on 5 continents. Global Blue
and we’ll be in touch. offers them all the services they need to shop and spend wisely when
travelling in foreign countries.
We are the experts in international travellers’ shopping and spending;;
we work with over 270,000 of the world’s favourite brands, stores, and
hotels, and help them to maximise their share of business from the
lucrative global shopper market. CONTACT
Global Blue’s range of services includes VAT/GST refunds, dynamic
Global Blue SA
currency conversion, front-­line staff training and education,
Route de Divonne 46
marketing services in the global shoppers’ countries of origin and at
1260 Nyon
destination, POS and retail technologies, as well as intelligence and
Switzerland
consultancy services.
+41 22 363 7740
www.global-­blue.com/corporate
Bespoke Annual Quarterly
reports reviews briefings
www.global-blue.com/corporate Corporate Members 15

10. L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
IPOLITIS HUBERTUS
Ipolitis & Hubertus SA
& SA
CORPORATE FINANCE
OVERVIEW DETAILS
OUR SERVICES Founded: 1999
Worldwide presence: a global activity
Ipolitis & Hubertus provides strategic advisory for aspirational with operations in Europe especially
brands, high-­end manufacturers and luxury goods retailers taking in Italy, France, United Kingdom and
into account market demand, direct competition and new product Switzerland
offer.
or horizontal integration of industry, through internal or external
growth. MANAGEMENT
a deep strategic approach by creating opportunities for sellers and
Patrice Müller
buyers, developing joint-­ventures and commercial alliances and
Partner
patrice.mueller@ipolitis.com
mandates.
requirements: respect of family values in company transmissions;;
preservation of brand identity in strategic development projects;;
ensuring a reliable and relevant partner in sale processes;; improving
brand recognition and market position, through internal and/or
external growth.
OUR EXPERTISE
Ipolitis & Hubertus is fully dedicated to luxury goods industry. Our
experience in luxury brand management, knowledge of strategic
trends and sensitivity in intangible assets, have provided us with an
CONTACT
appropriate understanding of luxury companies & owners values.
IPOLITIS & HUBERTUS SA
Our expertise covers the key segments of luxury, such as: 17 Rue des Pierres-­du-­Niton
1207 Geneva, Switzerland
1. Diamonds, Jewellery, Watches and Writing Instruments
+41 22 940 25 30
2. Haute couture, Ready-­to-­wear, Leather goods & Fashion Accessories
info@ipolitis.com
3. Wines and Spirits
www.ipolitis.com
Corporate Members 17

11. Directory
L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
MALLS & SHOPPING AREAS (6)
ELITE TRAVEL São Paulo www.elitemagazine.com.br/
+55 11 5093 9393 elitetravel/
CIDADE JARDIM MALL São Paulo cidadejardimshopping.com.br HIGH SOCIETY MAGAZINE São Paulo www.highsocietymagazine.com.br
+55 11 3552 1000
DASLU São Paulo www.daslu.com.br ISTOE PLATINUM São Paulo editora3.terra.com.br/istoe_
platinum.php
IGUATEMI BRASILIA Brasilia www.iguatemibrasilia.com.br L’OFFICIEL BRASIL São Paulo
IGUATEMI SAO PAULO São Paulo www.iguatemisaopaulo.com.br MERCATO IMMOBILIARE Florianópolis www.revistamercato.com.br
JK IGUATEMI São Paulo www.jkiguatemi.com.br PUBLIC FIRST CLASS Santos
+55 13 3222 1323
RUA OSCAR FREIRE São Paulo www.visiteaoscarfreire.com.br RELOGIOS & RELOGIOS + 55 41 3033 0150 www.relogioserelogios.com.br
REVISTA POLO SUL Porto Alegre www.revistapolosul.com.br
MAGAZINES (16) ROBB REPORT BRASIL São Paulo www.robbreport.com.br
A MAGAZINE Barueri www.amagazine.com.br SAO JOSE POLO São Paulo www.saojosepolo.com.br
BLACK CARD LIFESTYLE São Paulo www.blackcard.com.br SAO PAULO LUXURY São Paulo www.spmagazine.com.br
MAGAZINE MAGAZINE
ELITE MAGAZINE São Paulo www.elitemagazine.com.br SAX MAGAZINE São Paulo www.saxmagazine.com
+55 11 5093 9393 comercial@saxmagazine.com
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12. Directory
L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
THE PRESIDENT São Paulo www.customeditora.com.br WEB LUXO São Paulo www.webluxo.com.br
VOGUE BRASIL São Paulo www.vogue.com.br
BUSINESS CONSULTING (8)
WISH REPORT São Paulo www.wishreport.com.br
YACHTBRASIL São Paulo www.yachtbrasil.com.br ACAJU DO BRASIL São Paulo www.acajudobrasil.com.br
+55 11 3262 4657
CAVIAR LUXURY São Paulo www. caviarluxury.com.br
WEBSITES (7) CHRIS PITANGUY São Paulo www.chrispitanguy.com.br
BLACK CARD LIFESTYLE São Paulo www.blackcard.com.br LUXO BRASIL São Paulo www.luxo-­brasil.com
BLOG DO LUXO www.blogdoluxo.com MCF CONSULTORIA São Paulo www.mcfconsultoria.com.br
mcfconsultoria@mcfconsultoria.com.br
IG LUXO São Paulo luxo.ig.com.br MAISON DU LUXE EVENTOS São Paulo www.maisonduluxeeventos.com
LTDA claudio@claudiodiniz.com
INFINITE LUXURY São Paulo VALOR LUXURY LAB São Paulo www.luxurylab.com.br
PORTAL DO LUXO São Paulo www.portaldoluxo.com.br QUARTIER DU LUXE Brasília www.quartierduluxe.com
+55 11 2609 0951 contato@portaldoluxo.com.br
PUBLIC FIRST CLASS São Paulo
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13. Directory
L U X U RY SO C IE T Y MA RK E T GU ID E
BRAZIL
ADVERTISING (3)
PATRICIA BRANDAO Rio de Janeiro www.patriciabrandao.com.br
+55 21 2521 9461 patricia@patriciabrandao.com.br
COM FORWARD Rio de Janeiro www.comfw.com.br SUPORTE COMUNICAÇAO São Paulo www.suportecomunicacao.com.br
+55 21 22410 902 info@comfw.com.br info@suportecomunicacao.com.br
HIGHER+HIGHER São Paulo/ www.higherandhigher.com
VERBO São Paulo www.verboagencia.com.br
London, UK +55 11 6332 0727
RECICLO Belo Horizonte www.recicloweb.com.br X-­MART CONSULTORIA Rio de Janeiro www.x-­mart.tur.br
E MARKETING
RECRUITMENT (1) BUSINESS SCHOOLS AND UNIVERSITIES (2)
ADHOC SEARCH São Paulo www.adhocsearch.com São Paulo www.gestaodoluxo.com.br
ALVARES PENTEADO +55 11 3662 1662 rel.internacional@faap.br
(MBA in Luxury Management)
RMEC – ROBERTO MIRANDA
São Paulo www.urm.com.br
mba@urm.com.br
(MBA in Luxury Hotels Management)
PR & EVENTS (7)
ATTITUDE COMUNICACAO Rio de Janeiro www.atitude.inf.br
FERRAZMODA São Paulo www.ferrazmoda.com
MONICA MENDES São Paulo www.monicamendes.com.br
COMMUNICATIONS Help us crowdsource the world’s best experts.
Send more details about companies missing in this list to us at contact@luxurysociety.com
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