Pizza Factory follows a multiple product strategy by selling not only pizzas but also other products like garlic bread, cheese dip, and barbecue chicken. It aims prices at students with reasonable rates while maintaining quality. Promotion strategies include the tagline "Smile in Every Slice" along with special offers, pamphlets, social media ads, on-road attractions, theater ads, deals with local stores, and customized text messages. Pizza Factory locations include malls, corporate offices, outdoor engaging places, and student areas.

1. GROUP -3
DIVISION 3
PIZZA FACTORY smile in every slice
And many more…
Video ->

4. 7 P’s
Of Marketing
Pizza Factory
P r o d u c t
• P i z z a F a c t o r y f o l l o w s a “ m u l t i p l e p r o d u c t s t r a t e g y ” a s p i z z a f a c t o r y n o t o n l y s e l l
p i z z a s , b u t a l s o d e a l s i n a v a r i e t y o f o t h e r p r o d u c t . S u c h a s g a r l i c b r e a d , c h e e s e
d i p , B a r b e q u e c h i c k e n .
P R I C E
• P i z z a f a c t o r y h a s r e a s o n a b l e p r i c e a s o u r m a i n f o c u s i s o n s t u d e n t s .
• B u t p i z z a f a c t o r y d o e s n o t b e l i e v e i n c o m p r o m i s i n g t h e q u a l i t y s o t h e p r i c i n g r a n g e
i s a v e r a g e .
P R O M O T I O N
• T A G L I N E - S M I L E I N E V E R Y S L I C E
• S p e c i a l o f f e r s o n b i r t h d a y / k i t t y p a r t y .
• P R O M O T I O N S T R A T E G Y - P A M P L E T S , S O C I A L M E D I A A D V E R T I S E M E N T , O N R O A D
A T T R A C T I O N ,
A D V E R T I S E M E N T I N T H E A T E R , D E A L W I T H L O C A L S T O R E ( O F F E R S ) ,
C U S T O M I Z E D T E X T M E S S A G E S , H O A R D I N G S .
P L A C E
• M A L L S
• C O R P O R A T E O F F I C E S
• O U T D O O R E N G A G I N G A C T I V E P L A C E S
• S T U D E N T A R E A

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Pizza Factory

6. lue print

7. MADE WITH
LOVE
• Vipul Totuka
• Muskan Ahuja
• Dhruv soni
• Sourav Khandelwal
• Siddharthan p s
• Devesh Shukla
• Naga sumanth