282. The letters were sent to almost all of the major pharmaceutical companies, including GlaxoSmithKline, Pfizer, Merck and Eli Lilly
283.
284.
285. As long as pharmaceutical companies provided risk information within one click of their search ads — on the page that the ad linked to — they assumed they were in compliance
289. According to ComScore, “Pharmaceutical marketers suffered an 84 percent drop in ’sponsored link exposure’ in the three months following a search advertising crackdown by the Food and Drug Administration (FDA).”
290.
291.
292. Told that mock-ups can not be presented for formal comments or approval.
293. The ads must be in context, as used for an actual pharmaceutical product/brand campaign
418. Core Mechanic: A “Watertank” game developed by Levi’s to support Water.org efforts to save water and support the organization’s clean water projects across the globe.
419. Method: By playing, users can complete a series of tasks to unlock water for Levi’s to donate $250,000 around the world