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IT’S ABOUT
the company
NOT THE
COMPANY
Social media english final_4_7_2012
Besides the rumors, Internet
has communities and our need
to socialize and communicate
runs within communities is in
our veins since the beginning
of time.
Everyone seems to know on social media,
but how many really do?




                                          Everyone has a Facebook profile or page, yet
                                          how many truly use it successfully and effectively?
Let’s talk about
Social Networks
Social Networks
today have at the       uncontrollable     addictive
same time huge
potential positive
and negative impacts.
They can be
                          addictive      uncontrollable
Uncontrollable and/or
Addictive
«Community»
means that we confront in a different way (positive)
the person that is active and participating and
differently (negative) the person is not part of it.
Social networks is
a world in itself...
And within it, marketers and brands, are invited to speak, but not like
a broadcaster-announcer (as in television, printed ads or outdoor ads),
but from the
                 standpoint of the insider, one of us.
Social networks are
groups.
All of us have seen
                          and experienced the fact
     When do you
                         that in almost any group of
influence your friends
                           people some people are
  and when are your
                            heard and listened to
  opinions and your
                              more than others.
  proposals making
      an impact?
So, if a marketer wants to enter and connect with
a group in order to persuade and convince his
audience, he needs to become one of them.
Τα social networks are
content.
Social Networks move around the knowledge of the
medium. And the most important thing is that they are
moving around the sense of contribution and –more to
the point- around selfless contribution.
We often say that you get what you pay for,
implying that when something has no price,
it has no value as... 3 words are the answer to that:




Internet Movie Database.
?
Is the above information...        ...too geeky or
                                  too commercial?
Examples like IMDB, Torrents, and Lost Production have succeeded by
using -what we call today-social networks. They conveyed their message
through good software or because of their high viewing figures.
They used technology as a tool.
They utilized Internet and its limitless possibilities for the creation of live communities.
                         They sold what they wanted to sell.




It’s high time for the people of interactive communication and brands
                     to learn from these examples.
It’s not enough
to have a Facebook page or to add a forum in the site
that we make for our clients.




We must
offer immersion in experiences.
We should
(we or our partners) > > > > > > > > >     speak their language
                                           become part of their environment
                                           contribute in their community




                                         > > > > >
                                           in order to lead to an
                                           ultimate conversion
                                           (and sale of a product or a service)
Otherwise we will be treated – and rightly so- as:




Common            Indifferent        Interlopers
Is this the position we want to have in a group?
Periklis Vanikiotis (aka Uroborus)
The Newtons Laboratory Head of Digital
http://uroborus.wordpress.com

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Social media english final_4_7_2012

  • 3. Besides the rumors, Internet has communities and our need to socialize and communicate runs within communities is in our veins since the beginning of time.
  • 4. Everyone seems to know on social media, but how many really do? Everyone has a Facebook profile or page, yet how many truly use it successfully and effectively?
  • 6. Social Networks today have at the uncontrollable addictive same time huge potential positive and negative impacts. They can be addictive uncontrollable Uncontrollable and/or Addictive
  • 7. «Community» means that we confront in a different way (positive) the person that is active and participating and differently (negative) the person is not part of it.
  • 8. Social networks is a world in itself...
  • 9. And within it, marketers and brands, are invited to speak, but not like a broadcaster-announcer (as in television, printed ads or outdoor ads), but from the standpoint of the insider, one of us.
  • 11. All of us have seen and experienced the fact When do you that in almost any group of influence your friends people some people are and when are your heard and listened to opinions and your more than others. proposals making an impact?
  • 12. So, if a marketer wants to enter and connect with a group in order to persuade and convince his audience, he needs to become one of them.
  • 13. Τα social networks are content.
  • 14. Social Networks move around the knowledge of the medium. And the most important thing is that they are moving around the sense of contribution and –more to the point- around selfless contribution.
  • 15. We often say that you get what you pay for, implying that when something has no price, it has no value as... 3 words are the answer to that: Internet Movie Database.
  • 16. ? Is the above information... ...too geeky or too commercial?
  • 17. Examples like IMDB, Torrents, and Lost Production have succeeded by using -what we call today-social networks. They conveyed their message through good software or because of their high viewing figures.
  • 18. They used technology as a tool. They utilized Internet and its limitless possibilities for the creation of live communities. They sold what they wanted to sell. It’s high time for the people of interactive communication and brands to learn from these examples.
  • 19. It’s not enough to have a Facebook page or to add a forum in the site that we make for our clients. We must offer immersion in experiences.
  • 20. We should (we or our partners) > > > > > > > > > speak their language become part of their environment contribute in their community > > > > > in order to lead to an ultimate conversion (and sale of a product or a service)
  • 21. Otherwise we will be treated – and rightly so- as: Common Indifferent Interlopers
  • 22. Is this the position we want to have in a group?
  • 23. Periklis Vanikiotis (aka Uroborus) The Newtons Laboratory Head of Digital http://uroborus.wordpress.com