How to Win & Keep Winning Government Contracts - INFOGRAPHIC
1. - 7 T I P S T O H E L P Y O U W I N A C O N T R A C T -
U N A N E T P R E S E N T S
2.) FULLY ASSESS THE PROBABILITY OF WIN
If the probability of win is low, do not waste your
valuable B&P dollars. Ask yourself this question,
“Have you ever met or talked with the customer?” If
the answer is no, you are most likely too late to the
game.
4.) LISTEN TO YOUR CUSTOMER!
Avoid talking about how great your company is and
truly listen to the customer. Ask them questions and
listen attentively.
5.) IDENTIFY WHAT MAKES YOU UNIQUE!
What do you have that others lack? Technology?
Inventions? Patents? Methodologies? Find a
differentiator and highlight it.
3.) UNDERSTAND YOUR CUSTOMER
What problem or pain is the customer
looking to resolve? Take the time to truly
comprehend the customer’s needs and
solve them.
1.) KEEP YOUR PIPELINE CLEAN AND CURRENT
Establish a pipeline review cadence and keep your
opportunities up to date. Those successful at
pipeline management have a contract selection
methodology and process that they follow.
6.) CONSIDER A TEAMING PARTNER!
It is very trendy in today’s GovCon marketplace to
find a teaming partner. This is great for the
customer and the contractor as it spreads the risk
and makes for a stronger contractor team. Get
your agreement in place before you bid.
7.) HAVE A DOCUMENTED CAPTURE PROCESS!
Document the entire capture process and follow it.
Keep continuity in the teams from capture,
proposal, and at a minimum into the initial planning
phase of execution.
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How to Win & Keep Winning
Government Contracts