As content becomes a more important part of your marketing strategy, building a list of loyal subscribers is a must have. They can help distribute your content, advocate for your brand and become some of your best customers. Noah Kagan has started multi-million dollar businesses, grown his email list to over 700,000 and was among the first marketers at companies like Facebook and Mint. In this interactive workshop, you’ll learn: • How Noah generated 50K subscribers in only 8 months • How you can start growing your list (even while you’re watching!) • How to increase your opt-in rate, optimize the experience and more

1. How to Exponentially
Grow Your Subscriber List

2. Welcome!
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
How to Exponentially
Grow Your Subscriber List

3. Speaker
Noah Kagan
Chief Sumo, SumoMe
@noahkagan
How to Exponentially
Grow Your Subscriber List

4. @Uberflip#uberwebinar @SumoMe
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar J)!

5. @Uberflip#uberwebinar @SumoMe
Join in on
We will send the recording.
Questions? We’ve got answers!
(At the end of the webinar J)!

6. @Uberflip#uberwebinar @SumoMe
Who’s Noah?
Stuff he’s done:
• Facebook #30
• Mint #4
Email list stats:
• AppSumo = 1 million
• SumoMe = 150,000 in 1.5 years
• Okdork = 100,000 in 1 year

7. @Uberflip#uberwebinar @SumoMe
Image
of
Elon
Musk

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Image
of
a
buffet

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2 Fundamentals of Email Lists
Predictable x scalable = Success

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Don’t do 1 offs

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Don’t do 1 offs (get it?)

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Why Email?
• Facebook Fans Not controlled by you
• Google Search Not controlled by you
• Instagram Followers Not controlled by you
• YouTube Subscribers Not controlled by you
• Email Subscribers Not controlled by you

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AAA Formula
Ask Assets Acquisition

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ASK

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Use SumoMe, live demo

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Top Pages in Google Analytics

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Ask repeatedly

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ASSETS

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Email Signature
• Your
employees
email
signatures
too!
• Bonus:
Auto-­‐responder
J

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Facebook
• What groups are you
in? (or start one)
• Search your social
graph

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Export LinkedIn
https://www.linkedin.com/people/export-settings

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Join Slack Groups!!!
(http://www.slacklist.info)

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Organize your KEY people

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ACQUISITION

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How to buy Ads
Keep it simple and just boost a post to start

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Then RETARGET
h@ps://www.facebook.com/ads/audience_manager/
Retarget
your
content.
No
one
WANTS
to
click
ads.
Only
spend
$20!
I’ll
walk
you
through
this
live.

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Retarget your content. No one WANTS to click ads. Only spend $20!
I’ll walk you through this live.
Then RETARGET

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The Flattery Method
1. Read someone's article or buy their course
2. Follow it exactly with a twist
3. Write it up
4. Let them know about it

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Great marketing focuses on 1-2 activities that
you can double, triple, 10x down on.
“
“

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My Lazy a** webinar Method
Find someone that has an audience you want. Agree on webinar
Promote to your audience about the webinar
Presenter promotes to their audience and does the webinar
1.
2.
3.

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Brian’s email

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Recap – Let’s do these now!
Ask à Install SumoMe.com Welcome Mat
Assets à Update your Email Signature
Acquisition à Post your site in 1 Facebook Group

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Bonus Questions
you have!

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Email Frequency
You should be sending at least 1 email a week!

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What’s a good conversion rate?
You site wide email conversion should be 2%!

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Html or text emails
Doesn’t matter.

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What’s a good open rate?
Ø 20%
Ø Use Double-Opens (increase
open rate 30%+)
• Send a week later
• Change subject line
• Only send to non-openers

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BONUS TIME
Slides from this presentation
Video of this presentation

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Step 1 à Install SumoMe.com
Step 2 à Forward welcome email to uberflip@sumome.com
Done!

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More Me.
• @noahkagan
• http://SumoMe.com

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QUESTION TIME!
Noah Kagan
Chief Sumo, SumoMe
@noahkagan
Hana Abaza
VP Marketing, Uberflip
@hanaabaza

44. THANK YOU!

45. FindouthowBookerdecreasedtheir
costperleadby71% withcontent.
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