Xavier Massaut at UX Antwerp Meetup, 22 nov 2016
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UX Antwerp Meetup, 22nd of November 2016 - Xavier Massaut, Head of Product Experience at Stepstone (Brussels, Belgium) "Pitfalls & opportunities of UX Design in enterprise" Nowadays, more and more companies are internalising UX Design activities. While benefits of having a dedicated in-house design team are numerous, there are challenges ahead too. From culture fit to methodology and agility, you'll get insights on surviving and grow as a designer and eventually become successful as a team. – Xavier is Head of Product Experience at StepStone, one of the most successful online job boards in Europe today. Before this, he was team leader & design partner for 11 years at Tentwelve, working for different companies such as Adobe, Bozar, Eastpak & La Monnaie.
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Xavier Massaut at UX Antwerp Meetup, 22 nov 2016
- 2. Background Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 3. Agencies Days 1997-2014 Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016
- 4. Design UXR IT SEO UXD Front-End Culture Fashion Architecture Entrepreneurship Back-EndVisual Design Product Design Interactive Design Users Customers Typography Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 5. Enterprise Days 2015-now Xavier Massaut @zwaaf for @UXAntwerp picture © tentwelve.com November 22, 2016
- 6. Sales Typography Front-End Research Back-end IT HR Infrastructure Process SEOOnline Marketing Design Customer Services Users Customers Product Management Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 7. Design UXR IT SEO UXD Front-End Culture Fashion Architecture Entrepreneurship Back-EndVisual Design Product Design Interactive Design Users Customers Typography Sales Typography Front-End Research Back-end IT HR Infrastructure Process SEOOnline Marketing Design Customer Services Users Customers Product Management Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 8. #1 Redefine Yourself Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 9. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 10. Picture © Albert Watson
- 11. Photograph by Abisag Tüllmann
- 13. Good design is … Innovative Makes a product useful Is aesthetic Makes a product understandable Is unobtrusive Is honest Is long-lasting Is thorough down to the last detail Is environmentally friendly Is as little design as possible By Dieter Rams for Vitsœ — www.vitsoe.com/eu/about/good-design
- 14. #2 Don’t ask for permission, come with intent. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 16. What might a cohesive & user centric vision look like? Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 17. Picture © Albert Watson
- 19. #3 Get help if you need It Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 20. Xavier Massaut @zwaaf for @UXAntwerp https://commons.wikimedia.org/wiki/File:Tanker_Sichem_Ruby.jpg
- 21. Photo by Rennett Stowe
- 22. Photo by Rennett Stowe https://blog.central.team/design-teams-as-little-tugboats-f65727290f6c#.w6w4uhgmf Design team as little tugboats
- 23. #4 Design in Agile is like… Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 24. a scrambled Rubik’s cube! https://commons.wikimedia.org/wiki/File:Rubik's_cube_scrambled.svg November 22, 2016
- 25. November 22, 2016 PO UXD UID UXR DEV DEV DEV DEV Scrum Team Xavier Massaut @zwaaf for @UXAntwerp
- 26. November 22, 2016 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #1 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #6 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #2 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #7 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #3 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #8 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #4 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #9 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #5 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #10 Xavier Massaut @zwaaf for @UXAntwerp
- 27. November 22, 2016 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #1 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #6 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #2 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #7 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #3 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #8 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #4 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #9 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #5 PO UXD UID UXR DEV DEV DEV DEV Scrum Team #10 Xavier Massaut @zwaaf for @UXAntwerp
- 28. November 22, 2016 Design Research Xavier Massaut @zwaaf for @UXAntwerp
- 29. November 22, 2016 Design Lead UXDUID Design Team #1 Design Lead UXDUID Design Team #2 Research Lead UXRUXR Research Team #1 Xavier Massaut @zwaaf for @UXAntwerp
- 30. November 22, 2016 Design Lead UXDUID Design Team #1 Design Lead UXDUID Design Team #2 Research Lead UXRUXR Research Team #1 Xavier Massaut @zwaaf for @UXAntwerp PO DEV DEV DEV DEV DEV DEV PO DEV DEV DEV DEV DEV DEV DEV DEVDEV DEV DEV DEVDEV PO DEV DEV DEVDEV DEV PO DEV DEV DEVDEV DEV
- 32. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 #5 Design Sprint
- 33. What is a design sprint? Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days. The idea of sprints originates with the Agile framework. The idea of design thinking was developed at IDEO and the d.school at Stanford. These frameworks were adapted to the idea of “design sprints” thanks to the Google UX teams, Google Ventures and Google [x] and teams across the industry. https://developers.google.com/design-sprint/downloads/DesignSprintMethods.pdf
- 37. #6 Styleguide Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 38. Styleguide You need a Design System! Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 41. #7 Job Titles Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 42. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 They need to be Meaningfull
- 43. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 44. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 Title should not limit us … but they do.
- 45. Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016 Let’s stick to Product Designer & Product Researcher
- 46. Conclusion Xavier Massaut @zwaaf for @UXAntwerp November 22, 2016
- 47. Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure. Conway’s Law http://www.melconway.com/Home/Conways_Law.html November 22, 2016
- 48. “a well-designed organization will result in well-designed products and services.” Jordan Koschei - @jordankoschei http://blog.invisionapp.com/what-is-a-design-culture/ November 22, 2016
- 49. Let’s get started! November 22, 2016Xavier Massaut @zwaaf for @UXAntwerp
- 50. Thank You! November 22, 2016 Xavier Massaut @zwaaf for @UXAntwerp