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Presented by:
DJ Heckes, CEO & Founder
EXHIB-IT! & Full BRAIN Marketing
Interaction
 “I’m 48. I don’t understand
  this Social Media stuff.”

• Similar to a
  business cocktail
  reception
• Without constraints
  of time or space
Social Media
    Sites
A Plan for Clear
             Communication



Questions
• What do I want to
  accomplish?

• Where do I want to go?

• Why do I want to go
  there?
Learn How to:
• Use LinkedIn for lead
  generation
• Promote your events
• Increase awareness of your
  business and what sets you
  apart
• Find out the value of LinkedIn
  groups
• Manage LinkedIn with limited
  resources
STEP 1:
Use LinkedIn for
Lead Generation
Customer Listening  Listening to
      Current customers
Lead Generation: How to Develop a
   Customer Focused Culture
What about the Engagement that
Comes From the Customer
Interaction?
Why LinkedIn?   Social Media
                 Revolution
LinkedIn Stats

35% check it daily
32% check the site several times a week
42% update profile regularly
81% belong to at least one group
                          Study by Market research firm Lab42
                                                       8-2011
Using LinkedIn
Top Level Executives
• Industry networking (22%)
• Promoting their businesses (20%)

Middle Management Professionals
• To keep in touch (24%) with others
• Industry networking (20%)

Entry Level Employees
• Job searching (24%)
• Co-worker networking (23%)
                                Study by Market research firm Lab42
                                                             8-2011
Connecting YOUR Way to Success


  Create a Compelling
        Profile
NOT a Resume Rehash
Take Advantage of All Features
Create Compelling Profile
Summary           Specialties



                  • Elevator Speech

                  • Key Word Searchable
Create compelling Profile (Cont.)



Skills
Create compelling Profile (Cont.)
Connecting YOUR Way to Success



Make Connections

• LinkedIn Is YOUR Online
  Rolodex
• Import Email Addresses
Connect Your Way to Success
Connect Your Way to Success


                    Manage Your
                    Contacts into
                    Categories for
                  Connecting with the
                   Right Messages
Connect Your Way to Success




                 • 1 – 3 times per week
Status Updates   • Start with a Lower Case Action Verb
                 • Share What You Are Working On
                 • Include Links to Articles,
                   Presentations
                 • Update Status – Strictly Business
Status Updates
Connecting Your Way to Success

Recommendations • Give Them
                • Ask for Them
                • Don’t Forget To Return the Favor!
Get Recommendations
     for Increased
      Awareness
Connect Your Way to Success
Connect Your Way to Success

• Answer Questions to Highlight Your
  Subject Expertise
• Communicate. Show Interest. Look for
  Ways to Help.
• Be Yourself. Be Real. Spend Time
  Being YOU.
• Don’t Always be in Selling Mode.
• Have Fun!
STEP 2:
Promote Your Events
HOW to Promote Your Events on LinkedIn
       Step 1              Step 3




                Step 2
STEP 3:
Increase Awareness / What Sets You Apart.
  Best Global Brands -- Top 100 Brands in 2010: IBM #2
Best Global Brands -- Top 100 Brands in 2010:
                 Google #4
Best Global Brands – Top 100 in 2009 –Starbucks #1
         Best Practices Used by Starbucks
Zappos.com
Find the Value of LinkedIn Groups

               • Choose a Target Market
STEP 4:        • Join Groups for those
  Groups         Markets
               • Can Join Up to 50 Groups
               • Actively Participate in a
                 Meaningful Way
               • Set Communications to
                 Weekly
Connecting Through Groups
The Value of LinkedIn Groups
Search by industry, key words Get Involved Within Your Groups
How to listen – Start with setting up Alerts
Step 5:   Social Media
                         Metrics



Manage LinkedIn
with Limited
Resources &
LinkedIn Profile
Stats
CONNECT Your Way to Success
     LinkedIn Profile Stats
How to Manage LinkedIn
With Limited Resources
10.17.11 Maximizing Linked In To Build Your Business Slide Share
Let’s Connect!
               DJ Heckes
      www.fullBRAINMarketing.com
          www.EXHIB-IT.com
           ceo@exhib-it.com


http://www.linkedin.com/in/djheckes


           https://www.facebook.com/TradeShowExperts
           http://www.facebook.com/FullBRAINMarketing

                           http://twitter.com/#!/EXHIB_IT
                           http://twitter.com/#!/myfullbrain

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10.17.11 Maximizing Linked In To Build Your Business Slide Share

  • 1. Presented by: DJ Heckes, CEO & Founder EXHIB-IT! & Full BRAIN Marketing
  • 2. Interaction “I’m 48. I don’t understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space
  • 3. Social Media Sites
  • 4. A Plan for Clear Communication Questions • What do I want to accomplish? • Where do I want to go? • Why do I want to go there?
  • 5. Learn How to: • Use LinkedIn for lead generation • Promote your events • Increase awareness of your business and what sets you apart • Find out the value of LinkedIn groups • Manage LinkedIn with limited resources
  • 6. STEP 1: Use LinkedIn for Lead Generation
  • 7. Customer Listening Listening to Current customers
  • 8. Lead Generation: How to Develop a Customer Focused Culture
  • 9. What about the Engagement that Comes From the Customer Interaction?
  • 10. Why LinkedIn? Social Media Revolution
  • 11. LinkedIn Stats 35% check it daily 32% check the site several times a week 42% update profile regularly 81% belong to at least one group Study by Market research firm Lab42 8-2011
  • 12. Using LinkedIn Top Level Executives • Industry networking (22%) • Promoting their businesses (20%) Middle Management Professionals • To keep in touch (24%) with others • Industry networking (20%) Entry Level Employees • Job searching (24%) • Co-worker networking (23%) Study by Market research firm Lab42 8-2011
  • 13. Connecting YOUR Way to Success Create a Compelling Profile NOT a Resume Rehash
  • 14. Take Advantage of All Features
  • 15. Create Compelling Profile Summary Specialties • Elevator Speech • Key Word Searchable
  • 16. Create compelling Profile (Cont.) Skills
  • 18. Connecting YOUR Way to Success Make Connections • LinkedIn Is YOUR Online Rolodex • Import Email Addresses
  • 19. Connect Your Way to Success
  • 20. Connect Your Way to Success Manage Your Contacts into Categories for Connecting with the Right Messages
  • 21. Connect Your Way to Success • 1 – 3 times per week Status Updates • Start with a Lower Case Action Verb • Share What You Are Working On • Include Links to Articles, Presentations • Update Status – Strictly Business
  • 23. Connecting Your Way to Success Recommendations • Give Them • Ask for Them • Don’t Forget To Return the Favor!
  • 24. Get Recommendations for Increased Awareness
  • 25. Connect Your Way to Success
  • 26. Connect Your Way to Success • Answer Questions to Highlight Your Subject Expertise • Communicate. Show Interest. Look for Ways to Help. • Be Yourself. Be Real. Spend Time Being YOU. • Don’t Always be in Selling Mode. • Have Fun!
  • 28. HOW to Promote Your Events on LinkedIn Step 1 Step 3 Step 2
  • 29. STEP 3: Increase Awareness / What Sets You Apart. Best Global Brands -- Top 100 Brands in 2010: IBM #2
  • 30. Best Global Brands -- Top 100 Brands in 2010: Google #4
  • 31. Best Global Brands – Top 100 in 2009 –Starbucks #1 Best Practices Used by Starbucks
  • 33. Find the Value of LinkedIn Groups • Choose a Target Market STEP 4: • Join Groups for those Groups Markets • Can Join Up to 50 Groups • Actively Participate in a Meaningful Way • Set Communications to Weekly
  • 35. The Value of LinkedIn Groups Search by industry, key words Get Involved Within Your Groups
  • 36. How to listen – Start with setting up Alerts
  • 37. Step 5: Social Media Metrics Manage LinkedIn with Limited Resources & LinkedIn Profile Stats
  • 38. CONNECT Your Way to Success LinkedIn Profile Stats
  • 39. How to Manage LinkedIn With Limited Resources
  • 41. Let’s Connect! DJ Heckes www.fullBRAINMarketing.com www.EXHIB-IT.com ceo@exhib-it.com http://www.linkedin.com/in/djheckes https://www.facebook.com/TradeShowExperts http://www.facebook.com/FullBRAINMarketing http://twitter.com/#!/EXHIB_IT http://twitter.com/#!/myfullbrain