4. A Plan for Clear
Communication
Questions
• What do I want to
accomplish?
• Where do I want to go?
• Why do I want to go
there?
5. Learn How to:
• Use LinkedIn for lead
generation
• Promote your events
• Increase awareness of your
business and what sets you
apart
• Find out the value of LinkedIn
groups
• Manage LinkedIn with limited
resources
11. LinkedIn Stats
35% check it daily
32% check the site several times a week
42% update profile regularly
81% belong to at least one group
Study by Market research firm Lab42
8-2011
12. Using LinkedIn
Top Level Executives
• Industry networking (22%)
• Promoting their businesses (20%)
Middle Management Professionals
• To keep in touch (24%) with others
• Industry networking (20%)
Entry Level Employees
• Job searching (24%)
• Co-worker networking (23%)
Study by Market research firm Lab42
8-2011
13. Connecting YOUR Way to Success
Create a Compelling
Profile
NOT a Resume Rehash
20. Connect Your Way to Success
Manage Your
Contacts into
Categories for
Connecting with the
Right Messages
21. Connect Your Way to Success
• 1 – 3 times per week
Status Updates • Start with a Lower Case Action Verb
• Share What You Are Working On
• Include Links to Articles,
Presentations
• Update Status – Strictly Business
26. Connect Your Way to Success
• Answer Questions to Highlight Your
Subject Expertise
• Communicate. Show Interest. Look for
Ways to Help.
• Be Yourself. Be Real. Spend Time
Being YOU.
• Don’t Always be in Selling Mode.
• Have Fun!
33. Find the Value of LinkedIn Groups
• Choose a Target Market
STEP 4: • Join Groups for those
Groups Markets
• Can Join Up to 50 Groups
• Actively Participate in a
Meaningful Way
• Set Communications to
Weekly