Tracxn Hyperlocal Delivery Landscape - July 2015

HYPERLOCAL DELIVERY – India
Start-up Landscape
July 2015
Deal Discovery Made Easy

TRACXN
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• Scope: This report includes companies which provide delivery of a commodity to consumers (groceries, food, medicines, personal items, etc)
through their network of delivery boys from businesses or individuals in a local area
• 110+ startups, 80% founded in last 18 months.
• $130M+ invested across 28 rounds, with bulk investment in past 6 months.
• Top funded segments: Groceries, Food Delivery and Horizontal B2C delivery.
• Top funded startups:
– Grofers ($45M ; Sequoia, Tiger)
– TinyOwl ($20M ; Sequoia, NVP, Matrix Partners)
– Swiggy ($18.5M ; Accel, SAIF, Norwest Venture Partners)
– ZopNow ($12M ; Accel, Qualcomm Ventures, Times Internet, Dragoneer Investment Group)
– PepperTap ($11.2M ; Sequoia, SAIF)
• Most active investors
– Sequoia Capital (Grofers, PepperTap, TinyOwl, RoadRunnr, 1mg)
– Accel Partners (ZopNow, Swiggy)
– Nexus Venture Partners (TinyOwl, RoadRunnr)
– SAIF Partners (PepperTap, Swiggy, SpoonJoy)
Hyperlocal Delivery : Overview

GROCERIES
Grocery delivery from local stores,
wholesale stores, supermarkets. E.g.
ZopNow, PepperTap, InstaFrsh
PREPARED FOOD
Food delivery from restaurants,
home chefs, local dhabas. E.g.
TinyOwl, Swiggy
PHARMACIES
Delivery of medicines from nearby
pharmacies. E.g. 1mg, PMHLC (PM
Health and Life Care), Pluss
CHEFS
Food delivery from
home chefs. E.g.
HolaChef, BiteClub
SUBSCRIPTION
Subscription based
delivery of milk, eggs,
and other daily needs.
E.g. MilkBasket
$23M $44M $9M
HORIZONTAL
Deliver a variety of goods from local stores including food, groceries,
confectioneries, medicines. E.g. Grofers, Jugnoo Fatafat
$45M
Provide delivery boys to businesses. E.g. Roadrunnr, Grab.in
CONCIERGE
Anything to anywhere.
E.g. StreetJumper
Business Facing
Consumer Facing
$12M
Hyperlocal Delivery : Market Map

<2013 2013 2014 H1 2015
Food 6 5 32 11
Groceries 1 2 9 8
Others 6 5 14 20
13 12
55
39
Number of startups founded in hyperlocal delivery space in India (2013 –
YTD 2015). Includes funded & un-funded companies
Grocery delivery from local stores & Prepared food delivery saw the most number of
startups come up
Food
Groceries
Others
2014 witnessed a rise of hyperlocal delivery
startups, ~100+ startups founded in last 18 months

$2M $1M
$5.22M$3M
$121.65M
0
20
40
60
80
100
120
140
<2014 2014 2015
Totalfundingamount($M)
YoY funding across stages
Early Stage Series
1 3 11
0 1 12
Early Stage
Late Stage
Over $100M invested in last 6 months alone, Similar
# deals across early & late stages

Horizontal,
$45M
Restaurants,
$39.5M
Groceries,
$23.2M
Others, $25.2M
Split in total $ invested in hyperlocal startups (India) over last 3 years, by sector
Majority funding across Horizontal (B2C) and Food
delivery from restaurants segments

Horizontal
B2B
Groceries
Restaurants
Chefs
Pharmacies
Concierge
0
10
20
30
40
50
2013 2013.5 2014 2014.5 2015
TotalFundinginthesegment($M)
Average Founded Year of companies in the segment
Size of bubble
represents total
number of
companies in that
segment
Mature segments with well
funded companies
Emerging / Early stage
funded segments
Founded Year for pivoted companies is taken as year of pivoting to accurately represent segment
Average age of the sub-segment v/s total $ invested v/s number of companies (size of bubble)
Delivery from chefs, Pharmacies and B2B delivery
outsourcing are the upcoming segments

39
28
20
11
21
$62.7M
$45.7M
$24.5M
0
10
20
30
40
50
60
70
0
5
10
15
20
25
30
35
40
45
Delhi/NCR Bangalore Mumbai Hyderabad Others
TotalFunding($M)
TotalNumberofCompanies
Total Number of Companies Total Funding in $ M
Delhi tops the list for hyperlocal startups, followed
by Bangalore & Mumbai
Company distribution across cities

• “Hyper-local ventures on way to disrupt e-commerce 1.0” (Economic Times, May 2015)
• “Entrepreneurs using couriers and mom-and-pop shops hope to outmaneuver Amazon
with ultrafast deliveries in India’s big cities” (MIT Tech Review, June 2015)
• “Rapid delivery, inventory-less format gives them an edge over bigger outfits” (The Hindu
- Business Line, Apr 2015)
• “America's Most Promising Company: Instacart, The $2 Billion Grocery Delivery App”
(Forbes, Jan 2015)
• “PE and VC interest around online hyperlocal and home services is building due to the
exponential scope to scale up business” (Financial Express, May 2015)
Industry Buzz

Sequoia
Capital
Accel
Partners
Nexus
Venture
Partners
SAIF
Partners
Matrix
Partners
Tiger Global
Management
Kalaari
Capital
B2C – Horizontal Grofers Grofers
Restaurants TinyOwl Swiggy TinyOwl
Swiggy
Spoonjoy
TinyOwl
Groceries PepperTap ZopNow PepperTap
B2B RoadRunnr RoadRunnr
Chefs HolaChef
Pharmacies 1mg
Most active investors
Sequoia Capital is most active in this segment, followed by Accel, Nexus, SAIF Partners
Most # of investments

HYPERLOCAL DELIVERY COMPANY LIST
DETAILS 119 COMPANIES (16 funded)
COVERING THE FOLLOWING SECTORS:
Horizontal Concierge Groceries Restaurants Chefs Pharmacies B2B

GROCERIES
FOOD
Food delivery from restaurants, home
chefs, local dhabas. E.g. TinyOwl, Swiggy
PHARMACIES
CHEFS
Food delivery from
home chefs. E.g.
HolaChef, BiteClub
SUBSCRIPTION
Subscription based
E.g. MilkBasket
$23.2M $43.5M $9.2M
$12M
B2C
B2B
Provides delivery boys to businesses. E.g. Roadrunnr, Grab.in
HORIZONTAL
confectioneries, medicines. E.g. Grofers, Jugnoo Fatafat
$45M
CONCIERGE
Anthing to Anywhere.
E.g. StreetJumper
Hyperlocal Delivery : Deep Dive

Company Details: Horizontal (1/3)
Company Details Funding Investors
Grofers [Delhi, 2013]: Provides delivery network services connecting local merchants to their customers. Was a
B2B solution and is currently allowing consumers to order products from local merchants for home delivery
through Grofers (Nov 2014). The company provides home delivery service from chemist, grocery, bakery and
other local shops. The company sends a team to take photos of products and upload them to its platform.
Service is available in 9 Indian cities. Claims to have partnered with 250+ local merchants and processing
33,000+ orders every month with a fifth of those orders placed through its mobile apps and generates 20 new
leads per outlet every month as of Feb 2015. Doing 6000 orders everyday as of June 2015. Has around 700
delivery guys. Offers an Android based app on Google Playstore. Part of Locodel Solutions Pvt. Ltd. Acquired
mobile first groceries startup MyGreenBox in April 2015.
$45M
Sequoia Capital, Tiger Global
Management
Jugnoo Fatafat [Chandigarh, 2015]: Lets users order food, groceries, medicines, alcohol, bakery items, medicines
from anywhere through its mobile app. Minimum ordering price of INR 300 with free delivery. Has a custom order
feature, where the users can place a custom order without selecting the store and get it delivered. Part of online
autorickshaw aggregator Jugnoo.
Scootsy [Mumbai, 2014]: Scootsy is a yet-to-be-launched local delivery service startup, by Ant Farm. Meals On
Wheels, a food ordering & delivery venture which was acquired in Nov 2014 by Ant Farm would be merged with
Scootsy. Would offer local delivery of groceries, gifts, essentials besides restaurant food. Making 300-350
delivers as of Feb 2015 and expected to increase the number to 10000 by end of the year. Ant farm is investing
$3M and planning to raise another $10M from venture capitalists. To be headed by Meals On Wheels co-
founders.
Yet to launch
Findable.in [Mumbai, 2013]: Findable is a location based product search and discovery platform. Users can
browse through specific stores or shopping malls in their vicinity or search for a particular product or brand and
locate it in stores near them. After locating the closest stores, users can either go to the store to pick up the
products, or get it home delivered from the nearest store. Also offers users the option to buy online for some
products. Mobile optimized site.
Stockupp [Mumbai, 2015]: Stockupp is a hyperlocal delivery marketplace. Ties up with local stores to supply
groceries, medicines, bakery items to customers within 90 minutes. Does not hold any inventory. Founder IIT
Madras.
Horizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
Postmates (2012, US, $138M)
Key Investors : SoftTech VC,
Matrix Partners, Crosslink Capital,
Founders Fund, Expansion
Venture Capital, Spark Capital,
Tiger Global, Slow Ventures
Global Comparables
Deliv (2012, US, $12.4M)
Key Investors : General Catalyst
Partners, Redpoint Ventures,
Trinity Ventures, PivotNorth
Capital, RPM Ventures, Upfront
Ventures, Simon Property Group,
Macerich
RRKD (2011, China, $15M)
Key Investors : Tencent

Local Stores (2/4)
Delyver [Bangalore, 2010]: Delyver is an online platform that enables users to order food from nearby restaurants
and retailers where the company takes care of delivering the food from the restaurant to the user. The company
ties up with multiple restaurants and retailers in a location and provides listings along with menu and pricing
details on the platform. In 2012, the company received angel funding from serial entreprenuer K Ganesh. The
company has now branched out to 250 retailers with 300 outlets on board. Raised INR 6.5 crores in Nov 2014,
from a Bangalore-based venture fund. Acquired by online grocery retailer BigBasket in a cash-and-stock
transaction in June 2015. Will continue to operate in the hyperlocal space, retaining its brand name and
functioning as an independent entity. Delyver will manage Bigbasket's upcoming plans to start one hour delivery.
Acq by Bigbasket
Fetcher [Delhi, 2014]: Provides home delivery for local shopping. Users can order for products/food available in
restaurants and stores locally, on their portal and get it delivered at their address in 90 minutes. Operates only in
Delhi between 9am-9pm.
QuitQ [Kochi, 2014]: QuitQ is an Android app / web platform for grocery shopping. Sells grocery products like
fruits, vegetables, spices, meat, fish, food and beverages as its core business. Also sells some apparel products,
footwear and accessories for men, women and kids; office supplies, baby care, household appliances, personal
care products, books, movies, medicines etc. After a customer places an order, QuitQ forwards it to its vendors,
collects the product from different vendor locations, delivers the products and accepts payment by cash or card.
Developed by Magic Media, a startup incubated at Startup Village. Available only in Kochi as of Feb 2015 and is
planning to expand to other major cities in the coming months.
99Deliveries [Hyderabad, 2013]: 99Deliveries provides home delivery service from grocery, bakery and other local
shops. Has a network of delivery guys handling logistics. Charges a flat delivery fee of INR 30 per order for
standard delivery within 24 hours. For express delivery charges INR 90 per order and claims to deliver in under 4
hours. Operating in Hyderabad as on June 2015.
GetNow [Nagpur, 2014]: GetNow is a location based e-commerce platform that connects local stores in Nagpur
to customers in the same city. Maintains its own fleet of delivery personnel and delivers products from stores to
customers. Provides express delivery within 90 minutes. Product categories include mobile, electronics, grocery,
books, cakes and bakery items etc. Has tie-ups with 400 retailers and offers more than 45,000 products through
its Android app and website. Part of Retail labs. Has received an undisclosed amount in seed funding from Atulya
Mittal, a nephew of steel tycoon Lakshmi Mittal and founder of Avan Projects.
Undiclosed
Horizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B

Local Stores (2/4)
FastDelivery [Hyderabad, 2014]: FastDelivery offers delivery of products from across eight categories including
food, groceries, cakes, mobiles, stationary, etc. Team of delivery boys buy product from local retailer and door-
deliver, charging INR 20 convenience fee. Claims delivery within 2 hours across select areas in Hyderabad. Local
businesses can list on the platform by providing basic information about their stores.
Deadpooled

Concierge Delivery (1/4)
JoMaange [Bangalore, 2012]: JoMaange is a web platform that allows users to search for products from various
local stores and order a home delivery through the portal. Along with the pickup and delivery service, also allows
users to get their bills paid, transfer of goods, repair services etc. Currently offers its services in few location in
Bangalore.
Bhejjo [Bangalore, 2015]: Bhejjo picks up and delivers parcels, grocery, medicines, documents, etc in a local area.
Charges INR 50 within 5 kms, INR 100 between 5-15 km and INR 200 for more than 15 kms.
Outbox [Kolkata, 2015]: Outbox is an on demand personalized delivery service which delivers gifts, boxes, cakes
etc. Also does theme based delivery services like deliver gifts as a Santa Claus on Christmas. Users need to send
a query with details of the context and budget through the site and Outbox team will get back to users with the
plan. Service available only in Kolkata as on March 2015.
Ziprun [Delhi, 2015]: Ziprun provides instant local delivery for individuals and businesses. Offers delivery service
for documents, cash pickups, grocery, food etc. Charges INR 9/km for delivery and additional 2% on the cash
amount/item price for cash pickup & buying. Order can be placed through call or mobile app. Claims to undertake
police verification & background checks for all delivery agents. Operating in Delhi as on April 2015.
Ready2Pick [Bangalore, 2015]: Ready2Pick offers personal shoppers and deliverymen for shopping
groceries/medicines etc and delivering parcels from point to point within the city in 90 minutes. Catering to
Bangalore. Workers travel on two-wheelers. Also provides two wheeler with a driver for point-to-point commuting.
Currently taking orders through Whatsapp.
Local Stores Concierge Groceries Food Pharmacies
Company Details: Horizontal - Concierge (1/4)

UrbanHopperz [Noida, 2014]: Urbanhopperz is a startup in the local delivery space. Would provide on-demand
local delivery services. Yet to launch as of May 2015.
Yet to launch
HelloShoppy [Bangalore, 2014]: HelloShoppy is an on demand hyper local delivery service platform. Users can
call on the prescribed mobile number or send their requirements over a chat on the platform. Confirms the task
within 10 min and gets it done through its channels. Undertakes tasks related to delivery of groceries, bakery
items, pharmaceutical products etc. Site is yet to be launched as of May 2015. Plans to start its operations in
Bangalore and Hyderabad.
SupermanDelivers [Delhi, 2014]: SupermanDelivers is an online platform offering local delivery services through
its team of messengers. Uses Bike, Cycle & Metro for transportation. Delivers Documents, Food, Groceries,
Medicines, Flowers, Gifts, Cakes, etc. Takes orders through website, missed call, SMS, Whatsapp, Viber. Tied-up
with NGO, Clothes Box Foundation, for collection of old clothes for poor. Catering to Delhi/NCR and Hyderabad.
Gorush [Delhi, 2014]: Gorush offers personal delivery services. Users can request for delivery service by providing
their pickup details and drop details through app or call. Picks the parcel from the user within 30 minutes and
delivers to their desired location in less than an hour, on orders with in a radius of up to 7 kms. Charges INR 70
per delivery. Available on both Android and iOS.
DoorToDoorDelivery [Bangalore, 2014]: DoorToDoor Delivery, by Saanvi Services is a web based portal that
allows users to avail delivery services for point to point deliveries. The minimum charge is INR 100 for 5 kms and
INR 15/km post that. Users can book a delivery through SMS/call along with the online website.

Rush2You [Trivandrum, 2013]: Rush2You is a services company that enables users (both individuals and
businesses) to place orders for delivery from restaurants, pharmacies, stationery etc. to home. Users can place
the order through sms or Facebook message or drop an email regarding the order details, location from which
order needs to be picked and the address to be delivered to. Currently their service delivers anything from shops
located anywhere in Trivandrum City.
Dial A Delivery [Hyderabad, 2012]: Dial A Delivery is an online platform offering delivery services for food, grocery,
gifts, bill payments, travel tickets, courier services etc. Claims to provide delivery for anything within legal
framework. Users can place orders online or through call. Currently accepts only cash on delivery. Charges INR 50
up to 5 km and 10 INR for every additional km. Serves only in selected areas of Hyderabad.
Star Runners [Delhi, 2015]: Star Runners owned by KCB Associates is an online platform offering local delivery
services. Users can book their service online or through call. Aims to deliver any product in under 90 mins. Also
offers insurance for products. Charges INR 8 per km for delivery. Possible uses cases include picking up from dry
cleaning, stitched suits from tailor, medicines, documents from office or bank, food, groceries etc. Planning to
launch a mobile application in the near future. Operates in selected areas of Delhi as on June 2015
YourGuy [Mumbai, 2014]: YourGuy is a mobile-based concierge service that provides all bespoke delivery
services across the city. Customers can use the app to order food, cakes, juices, documents, gifts, movie tickets
etc. and the company buys from the best places and delivers them to the customer. Available on Android as of
April 2015, with iOS app to be launched in the future.
Aagayaa [Delhi, 2015]: Aagayaa offers personal delivery services. Users can book their service by providing
pickup, delivery location through the mobile application. Claims to provide delivery for anything within legal
framework. It also offers point to point local delivery services. Possible use cases include delivering documents,
medicines, food, clothes to tailors, appliances to repair shops etc. Operates in Delhi as of June 2015
Company Details: Horizontal - Concierge (3/4)4)

WishRider [Bangalore, 2015]: Wishrider is an on demand delivery service. Operates delivery services similar to
uber's model. Users can deliver packages to their friends or seek delivery services by fixing a pickup point on the
map. Yet to launch an app on playstore and appstore and about to start their services in Bangalore as of June
2015.
Crowdsourced
StreetJumper [Jaipur, 2014]: StreetJumper is a local delivery service, operating through a mobile app offering.
Users can avail services for sending goods and purchase of products from groceries, restaurants, pharmacies,
etc. Delivery professionals, termed 'Jumpers', travel on motorbikes and can carry upto 25 Kgs of luggage. Verifies
jumpers and provides user based ratings for them.
Crowdsourced
The Shopmates [Gurgaon, 2015]: The Shopmates is an yet-to-launch mobile app for crowdsourced local delivery
of goods. Users can post their order request, provide address and store where they want it from. Users can also
post custom requests such as picking up an item from a particular address. Assigns a shopmate to the user,
allows messaging through the mobile app and tracking the shopmate. Anyone with a vehicle can register to be a
shopmate, after which ShopMates checks their background and gives an orientation session. Charges a tip for
the delivery, starting at INR 75. Deducts payment from mobile wallet, user needs to have a minimum set amount
in wallet before ordering.
Yet to launch

FOOD
PHARMACIES
CHEFS
Food delivery from
home chefs. E.g.
HolaChef, BiteClub
$43.5M $9.2M
$12M
B2C
B2B
HORIZONTAL
confectionery, medicines. E.g. Grofers, Jugnoo Fatafat
$45M
CONCIERGE
E.g. StreetJumper
GROCERIES
SUBSCRIPTION
Subscription based
E.g. MilkBasket
$23.2M

Groceries (1/4)
ZopNow [Bangalore, 2011]: ZopNow offers an eCommerce platform for grocery delivery to homes in different
slots. Categories include kitchen groceries, house cleaning, food and beverages, bathroom and bedroom
products. Pivoted from managing own inventory to sourcing supplies from supermarket chain HyperCity. Once
customer places an order, the company’s runner executives in the store picks/packs and delivers the goods in
less than three hours to the customer. The company is further in talks with other offline retailers to implement a
similar model. Launched in September 2011. Available in Bangalore, Navi Mumbai, Hyderabad and Pune as of
April 2015. Has mobile apps for iOS and Android. Raised series A funding led by Dragoneer Investment Group
with participation from Accel Partners, Qualcomm Ventures and Times Internet in April 2015 to expand to over 15
cities.
$12M
Accel Partners, Qualcomm
Ventures, Times Internet,
Dragoneer Investment Group
PepperTap [Gurgaon, 2014]: PepperTap is mobile app for shopping groceries, fruits and vegetables. Hyperlocal
delivery business model, similar to InstaCart. Connects directly with local vendors and supermarkets to fulfill
orders. Also has a web based online store. Guarantees delivery within 2 hours and takes a cut between 5-15% of
the total billed amount. Serving across all locations in Gurgaon. Has 10k+ mobile downloads. Founders IIM-A, ex-
Delhivery. Raised $10M from Sequoia Capital in April 2015, which it will invest in building a team of over 500
employees by mid-2015 and expand to Mumbai, Pune, Hyderabad, Bangalore and Chennai in next 3-6 months.
Company now delivers 600+ orders across Gurgaon, Dwarka (Delhi) and Greater Noida on a daily basis and does
over 1.5 crore GMV on a monthly basis.
$11.2M Sequoia Capital, SAIF Partners
NinjaCart [Bangalore, 2015]: NinjaCart is an instant grocery delivery app which allows user to order grocery from
local shops. Using a map based UI. Supports both online payment and cash on delivery. Claims to deliver grocery
within 1 hour. Operating in Bangalore as on May 2015.
Instafrsh [Mumbai, 2015]: Instafrsh, formerly iDelivr, is a WhatsApp/text based service for ordering groceries
from nearby local stores. Customers can text their requirements through WhatsApp and the company delivers in
under 90 minutes by picking the goods from nearby stores. Founders ex-MD at Foodpanda, alumni of McKinsey,
Flipkart, IIM A, IIM C, IIT KGP.
MovinCart [Mumbai, 2015]: MovinCart is an on-demand delivery service. Customers can order from wide range of
items listed from their neighborhood stores. Claims to deliver orders in an hour. Delivering in Mumbai from
nearby kirana stores and supermarkets as on April 2015.
Company Details: Groceries (1/4)
Instacart (2012, US, $264.8M)
Key Investors : Khosla Ventures,
Canaan Partners, FundersClub,
Sequoia Capital, Y Combinator,
Andreessen Horowitz, KPCB
Global Comparables
ShopWingsDE (2014, EUR, $18.2M)
Key Investors : Rocket Internet Italy,
Tengelmann Ventures

Groceries (2/4)
MyGreenBox [Delhi, 2014]: MyGreenBox is a mobile-first startup that allows users to buy groceries on their
smartphone. Users can prepare their grocery list and choose the time of delivery while ordering through the app.
Picks the order from the closest local delivery centre. Accepts cash or card on delivery. Not delivering fruits and
vegetables as of Sep 2014. Currently available on Android. Based out of Gurgaon, founded and angel funded by
IIT grads. Acquired by hyper-local delivery startup Grofers.
Acq by Grofers
Aagaar [Gurgaon, 2014]: Aagaar is a grocery delivery service operating in Gurgaon. Delivery is done in slots
selected by customer. Provides free delivery on orders above INR 300. Raised angel funding from unknown
sources in June 2015.
Undisclosed
QuickBasket [Hyderabad, 2014]: Mobile app and website for grocery and local shopping. Has three offerings -
Wholesale, Vicinity and Bolt. Wholesale offers same-day delivery at wholesale prices by getting them delivered
from Walmart, Metro and Rythu Bazar (INR 30 per order). Vicinity assigns a personal shopper to the user, who will
shop from local stores and deliver in 90 min at INR 50 per order. Bolt provides 30 min delivery for shopping from a
list of 100 essential items, at INR 30 per order. Launching in Hyderabad in Nov 2014.
The Brown Bag [Delhi, 2012]: The Brown Bag is an online portal where users can order groceries, fruits,
vegetables. Shops on behalf of the user at retail outlets and delivers it for free. Claims to deliver within 2-3 hours
after order. Branded groceries are sold at MRP only. Buy Now Pay Later (BNPL) is a special feature where users
can buy groceries and pay within a prescribed free period. Levies Rs 100 per month as penalty for orders due
after the free period. Operational in Delhi only as of March 2015.
GoZopping [Udaipur, 2014]: GoZopping offers food & beverages, bakery items, fruits & vegetables from local
vendors. Provides same day delivery and free shipping on orders above INR 1000. Started with Udaipur and
planning to launch in 200 more cities in India with each city having its own sub-domain. Claims that approx. 100
orders have been delivered as on April 2015, with an average cart value of INR 1200.

Groceries (3/4)
Bizibee [Bangalore, 2015]: Bizibee is a mobile app for shopping groceries from nearby stores. Users can order
groceries through the app and Bizibee team will work with local stores to get the products delivered at user's
doorstep in 2 hrs. Mode of payment is Cash on delivery only and mobile app is yet to launch as of March 2015.
Yet to launch
Dekhodaily [Bangalore, 2015]: Dekhodaily is an online marketplace offering products ranging from fruits to
vegetables, packaged food, personal care, cleaning accessories etc. Claims to provide free home delivery with in
6 hours. As of June 2015, claims to have listed 8000 products across 1000 brands on the portal. Supports both
cash on delivery and online payment. Operates in Bangalore as of June 2015
InstaBasket [Delhi, 2014]: InstaBasket is a yet-to-launch groceries store. Sourcing products from affiliates and
retail outlets.
OneKirana [Delhi, 2013]: OneKirana is online grocery shopping store marketplace. The company has geo-located
5000+ Grocery, Kirana/General/Stationary stores in and around New Delhi. Also has a warehouse, delivers from
warehouse or nearby store depending on locality and order amount. Sells 10000+ items of groceries, drinks, baby
care, personal care and general household utilities. Guarantees 4-6 hours delivery time. Customers can pay
directly to the stores with 'cash on delivery' option or through credit/debit cards. Amira Pure Foods, Indian
subsidiary of Amira Nature Foods Ltd., has tied up with OneKirana to provide its premium Basmati range through
the online grocery retailer.
Nearbuystuff [Mumbai, 2014]: Nearbuystuff is an online platform to shop grocery from local stores. Users can
browse through the items available in the store and order over the platform. Promises delivery within 3 hrs and
payment is through COD. Serving in limited areas of Mumbai as of April 2015.

Groceries (4/4)
OLA Store [Bangalore, 2015]: Ola Store, by Ola Cabs, is a mobile-only marketplace for groceries. Claims to sell
12000+ products including fruits and vegetables, dairy products, sweets, snacks etc. from nearby retailers.
Launched in first week of June 2015 and is available only to customers with invites. Customers can opt for
immediate delivery through its "Deliver Now” feature or choose from one-hour time slots. Levies a charge of Rs 50
on orders below Rs 250. Available only in Bangalore as of July 2015. Payments can be done through Ola Money,
Net banking, Cash On Delivery (COD), and credit/ debit card on delivery.
Parchuni [Delhi, 2014]: Parchuni is an online portal offering grocery delivery from local stores. Users can browse
through the listings and can order from a particular store in their location. Aims to provide home delivery for free
within 2 to 4 hours. As of June 2015, operates in selected areas of Delhi.
Gshop7 [Bangalore, 2013]: Gshop7 is a online portal for grocery shopping from an aggregated list of
supermarkets. Customers can browse super-markets in their area by pin code or by locality; search products by
category, name, brands and offers; compare prices between different stores and pay by cash or card on delivery.
Customers can also select various recipes from the site and get the ingredients home- delivered.
Subscription
MilkBasket [Gurgaon, 2015]: MilkBasket lets users subscribe for daily delivery of milk, eggs, bread and other such
daily need items. Provides account, needs to be topped up with sufficient balance, thereby eliminating the need of
cash exchange. Lets users set vacation time-offs, create repeat orders and keep a tab on expenses. Delivered
over 1200 Milkbaskets with milk, bread, eggs, butter, juices and other daily need items in its first month of
execution. Catering to Delhi/NCR. Founders INSEAD, DCE, XLRI, NITK alum.
Subscription
Daily Ninja [Bangalore, 2015]: Daily Ninja is a hyper-local subscription based delivery service for daily needs.
Users can subscribe to daily needs like eggs, bread, milk, curd etc and have them delivered fresh at their doorstep
every morning before 8 A.M. Allows users to make amendments to the subscriptions as and when they need.
Comes with an advanced calendar mapping to track all the subscriptions. App available only on Android. Started
operations in Bangalore and claims to have acquired 100+ paying customers within a week of launch.

PHARMACIES
$9.2M
$12M
B2C
B2B
HORIZONTAL
$45M
CONCIERGE
E.g. StreetJumper
GROCERIES
SUBSCRIPTION
Subscription based
E.g. MilkBasket
$23.2M
FOOD
CHEFS
Food delivery from
home chefs. E.g.
HolaChef, BiteClub
$43.5M

Food (1/10)
Restaurants
TinyOwl [Mumbai, 2014]: Location-based mobile app for ordering food from local restaurants on the go. Offers
both card and cash-on-delivery payment options to customers. Grown to a team of 400+ people including 100
delivery boys within one year. Delivering 3000-5000 orders a day on average as of Feb 2015. Launched mobile
app for food ordering from home-chefs in Feb 2015 called TinyOwl 'HomeMade'. Angel funded by Deap Ubhi;
Sandeep Tandon; Kunal Bahl and Rohit Bansal of Snapdeal. Operates in Mumbai, Pune, Bengaluru, Hyderabad
and Gurgaon as of May 2015. Looking to expand to over 50 cities before the end of 2015. Available for Android
and iOS.
$20M
Sequoia Capital, Nexus Venture
Partners, Matrix Partners
Restaurants
Swiggy [Bangalore, 2014]: Swiggy delivers food and desserts from restaurants to customers within 35 minutes.
Its smartphone-equipped delivery personnel provide deliveries to customers through an app powered by efficient
routing algorithms. Customers can also track their food orders in real time. Doing 1,500 orders a day as of April
2015 and is targeting over 10,000 orders a day by August 2015. Employs 600+ delivery executives as of June
2015 and has plans to increase its delivery fleet to over 2,000 personnel by the end of 2015. Operational in
Bangalore, Gurgaon and Hyderabad with plans to expand to Mumbai and Pune regions. Started a pilot project in
May 2015 where it stores a large quantity of food in a temporary box and delivers the food in 15-minutes with
minimal drop in temperature whenever there is an order. Raised $16.5 million (Rs 105 crore) in a Series B funding
round in June 2015 led by Norwest Venture Partners, with participation from existing investors SAIF Partners and
Accel Partners, and an undisclosed global investment entity.
$18.5M
Accel Partners, SAIF Partners,
Norwest Venture Partners
Restaurants
Foodpanda India [Delhi, 2012]: Foodpanda India, part of Rocket Internet Group, is an online platform that enables
users to order food online by browsing through the listings of restaurants available in their location. Ventured into
food delivery business starting with 5 cities in India, planning to hire another 2000-2500 delivery executives
according to an ET report in April 2015. Both online payment and cash on delivery available. The company also
offers mobile applications through which the company receives a 25%+ business. In Feb 2015, Foodpanda India
acquired rival JustEat India in a stock-led deal. UK-based JustEat will thus acquire an undisclosed stake in the
combined Indian entity, which will be India's largest food-ordering provider with a presence in more than 200
cities across 12,000 restaurants.
Restaurants
GetMeFood [Hyderabad, 2011]: GetMeFood is an online food ordering and delivery service which lets users order
food from restaurants in Hyderabad. Has in-house delivery team that picks up from the restaurant and delivers at
customer's door-step. Provides its services to almost 35 areas of Hyderabad as on Mar 2015. Earlier had domain
URL getmefood.in
Company Details: Food - Restaurants (1/6)
Global Comparables
GrubHub (2004, US)
IPO (NYSE:GRUB, 04/2014,
MCap - $3.79B)
Daojia (2010, China, $67M)
Key Investors : JD.com,
Macquarie Capital
DoorDash (2013, US, $59.7M)
Key Investors : Khosla Ventures,
Sequoia Capital, Twitter, SV
Angels, Charles River Ventures,
KPCB

Food (2/10)
Restaurants
SpoonJoy [Bangalore, 2014]: SpoonJoy (earlier known as Shopvito) delivers ready-to-eat fresh fruits, salads,
sprouts and snacks at the office daily. Aggregates industrial and restaurant kitchens to prepare its menu items.
Performs on-demand delivery of meals (currently lunch; dinner and breakfast in the future) in 30 minutes. Service
available in Bangalore as of April 2015. Serves around 1000+ daily (May 2015). Has an Android app. Raised
undisclosed funding from angels including Sachin Bansal, Mekin Maheshwari (Flipkart), Abhishek Goyal (Tracxn)
and Sahil Barua (Delhivery) in Dec 2014.
$1M SAIF Partners
Restaurants
MealsOnWheels [Mumbai, 2014]: Provides online ordering and delivery from restaurants in 60 minutes. Currently
providing its services from a selected number of restaurants in Mumbai. Acquired by AntFarm in Nov 2014, to
become a end-to-end logistics and payment service for local businesses, named 'Scootsy', starting with food and
expanding to include categories like flowers, electronics. Founder will join AntFarm and take on a senior role.
Acq by Antfarm
Restaurants
Order Food [Coimbatore, 2014]: Order Food is an online food ordering and delivery portal. Users can check
restaurants and their menu on the portal and place the order online. Can opt for takeaway or delivery at a
premium. Lists restaurants in Coimbatore and Pollachi only as on March 2015.
Restaurants
Boiban-it [Vadodara, 2013]: Food ordering and delivery service for restaurants in Indore and Vadodara.
Customers can browse by restaurant, area or the type of cuisine and order from the company's website or call its
toll free number. The company's GPS-supported staff then carries the food from the restaurant and delivers it to
the customer. The company also assists in payment collection through cash or online and distributing the profits
with its restaurant partners.
Restaurants
MyFoodPoint [Delhi, 2014]: MyFoodPoint is an online food ordering portal launched in Delhi to place online order
for food delivery from partnered restaurants. Currently offering its services in Delhi, Gurgaon, Noida. Users can
search for restaurants based on the location, select the restaurant and place an order after reviewing the menu
and provide the details of their address. The company picks up the food ordered from the restaurant and delivers
it to the user.
Company Details: Food - Restaurants (2/6))

Food (3/10)
Restaurants
Tiffinwale [Bangalore, 2014]: Tiffinwale is an online marketplace for breakfast and lunch services from
restaurants and home chefs. Provides a platform where a vendor can put his menu online and an end user can
buy online from multiple vendors. Has various vendors listed whose cuisines span from Gujarati, Punjabi and
South Indian. Maintains its own fleet of delivery boys. Caters to limited tech-parks in Bangalore. Service is yet to
be launched as on March 2015.
Restaurants
Yhungry [Delhi, 2014]: Yhungry is an online food ordering portal that allows customers to browse through digital
menus of various restaurants based on the location and place an online order for home delivery. Offers the option
for users to post reviews and ratings based on the service. Also has a B2B division called Bikemates, providing
food delivery services to restaurants. Delivering 25K orders every month.
Restaurants
Foodys [Hyderabad, 2011]: Foody's is an online platform offering food ordering and last mile food delivery. Has
three distinct revenue streams where it caters to - restaurant to homes, restaurant to offices (corporate orders)
and restaurant to overnight bus travelers (tie-up with AbhiBus). Restaurants can list themselves on the platform
along with the details of their menu and pricing. Catering to Hyderabad as of Dec 2014. Claims to have delivered
over 100K meals since launch. Receiving 55 orders a day on average and close to 100 orders in the weekend as
of Nov 2014. Has an average order value of INR 1150 per order. Its turnover has more than doubled from INR 63
lakh to INR 1.41 crore in two years. Plans to launch mobile app in January 2015. Reported to be holding
discussions with two Indian and one multinational VCs for raising $5 million to grow across six major cities and
20 tier 2 cities in India over the next 2 years.
Restaurants
Oyewaiter [Gurgaon, 2014]: Oyewaiter is an online marketplace for ordering food from local restaurants. Has
restaurants with various cuisines listed on their platform. Maintains its own fleet of delivery boys and employs
technology like GPS tracking, optimized fleet management algorithms for delivery of orders. Provides features
like real time status update of orders, real time tracking of delivery boys once the food is out for delivery. Runs its
operations only in Gurgaon as on Mar 2015.
Restaurants
DelyBoy [Bangalore, 2014]: DelyBoy is an online portal for ordering food from local dhabas. Handles delivery.
Currently catering to Bangalore, with few listings in Pune and Patna. Planning to include groceries and vegetable
ordering on its platform. Founder IIM-A
Company Details: Food - Restaurants (3/6)

Food (4/10)
Restaurants
Mealoncall [Vizag, 2012]: Mealoncall is an online food ordering & delivering platform. Supports COD only. Claims
to deliver food from more than 50 restaurants across Vizag. Charges Rs 40-80 as delivery charges. Andriod app
is available. Service available in Vizag only as of March 2015. Its a part of MTM group.
Restaurants
Foodos [Pune, 2014]: Foodos ties up with restaurants and delivers food from multiple restaurants in a single
order to its customers. Partnered with 4 restaurants and cafes across Pune as of March 2015.
Restaurants
HungryBuddies [Noida, 2012]: HungryBuddies offers food from local dhabas as well as home-cooked food from
housewives. Accepts orders via website and phone. Catering to 60+ sectors in Noida. Signed up 50+ professional
vendors, serving in 300+ companies as of Dec 2014.
Restaurants
Khaana On The Go [Gurgaon, 2014]: KOTG is an online platform that allows users to search for restaurants or for
dishes based on the location. Users can then browse through the listings and order for home delivery. The
company allows users to order for dishes from multiple restaurants at once. The company currently offers its
services only in Gurgaon. Shut down in Jan 2015 after on of the founders joined Limetray.
Deadpooled
Restaurants
Grab Your Bite [Mumbai, 2013]: Grab Your Bite is an online platform for food ordering and delivery. Users can
order either on online platform or through app. Allows to order in advance from a restaurant. Sends SMS at every
stage from confirmation to delivery to keep user informed on the status of order. Launched apps on both
Playstore and iTunes. Serves only in Mumbai and Thane as of May 2015.
Tiffin Services
Foodabhi [Mumbai, 2013]: FoodAbhi is a Mumbai based online tiffin marketplace operated by a husband-wife
duo. Onboards reputed tiffin service providers and allows ordering through its platform. Handles logistics for
dinner on its own, while the lunch delivery happens through Dabbawallahs. Launched in end-2013 on a startup
capital of Rs 10 lakhs, is in its second year of operations and has served more than 15,000 tiffins in Mumbai.
Raised a seed round of funding from investors who are based in US, UK, Netherlands and India. Planning to
launch last minute tiffin orders and on demand meals.
Undisclosed
Company Details: Food - Restaurants (4/6)4)

Food (5/10)
Restaurants
FooD2U [Hyderabad, 2014]: FooD2U is a venture of BITS - Hyderabad Campus students, which delivers food from
various local and international stores in the city to college students. Delivers food from Subway, McDonalds,
Dominos and local restaurants including Racafe, Ags Biryani, etc. Own team to take bulk orders and handle
logistics. Offers mobile app. Catering to BITS Hyderabad and NALSAR.
Restaurants
FoodMangao [Chandigarh, 2014]: FoodMangao is an online food ordering and delivery service. Currently runs its
services in Chandigarh, Mohali, Panchkula and Zirakpur. Restaurants can register on FoodMangao and use their
services.
Restaurants
Delfoo [Vadodara, 2013]: Delfoo is an online platform that enables users to order food online by browsing
through a list of restaurants that the company has partnered with. The company takes the order form the user
through the platform and collects the required products from the restaurant and delivers it to the customer. The
company has also released a portal allowing users to reserve tables through the search engine and providing the
details of the timing, number of reservations etc. The company claims to have partnered with 200+ restaurants
and is currently available in Vadodara and Surat.
Restaurants
Ebeedu [Bhopal, 2013]: Ebeedu is an online food ordering and delivery portal. Has collaboration with multiple
restaurants in Bhopal for food, cakes and sweets and delivers at customer's doorstep. (currently operating only in
Bhopal,India). The company takes both online and offline orders from customers and has its own delivery
workforce.
Restaurants
Triooly [Delhi, 2015]: Developing a mobile app based platform to provide food delivery at one tap. Yet to launch

Food (5/10)
Restaurants
SpoonFed [Bangalore, 2014]: SpoonFed allows users to order food from various restaurants and avail home
delivery services through its online platform. Provides GPS tracking and premium packaging. Catering to select
areas in Bangalore.
Restaurants
TapTapMeals [Noida, 2015]: TapTapMeals delivers food from local restaurants through its mobile app. Focused
at office goers. Catering to Noida.
Ola Café [Mumbai, 2015]: OlaCafe, part of Ola Cabs, is a mobile app for ordering food from restaurants. Delivers
food through cabs on the platform. Users can pay by either Ola Money or Cash. Currently available only in some
parts of Mumbai, Delhi, Bengaluru and Hyderabad (Mar 2015).

Food (6/10)
Chefs
HolaChef [Mumbai, 2014]: HolaChef is a smartphone app along with a web platform that allows users to browse
through various dishes available and online order for home delivery. The company also serves as a martketplace
where chefs can signup and offer their services i.e sell the dishes they cook through the company. The marketing,
ordering and logistics process is completely automated and managed by the company. Started operations with 5
orders per day in Sep 2014, reached 150+ in Jan 2015, 1000+ in June 2015. Operates only in Mumbai as of Mar
2015.
$3.47M India Quotient, Kalaari Capital
Chefs
Bite Club [Gurgaon, 2014]: Mobile app for ordering food from chefs. Customers choose from a daily rotating
menu and order through a mobile application. Handles marketing, technology & logistics for the chefs. Served
6000+ orders in less than 3 months to 1200+ customers. Claims to have served 25000+ meals to 2000+
customers as of June 2015. Currently delivering 250-300 meals per day. For Android. IIT Kharagpur, NTU
founding team. Angel funded by Sheetal Bahl, CEO & MD of GrowX Ventures. Later secured seed funding from
Powai Lake Ventures and angels including Aneesh Reddy (Capillary Technologies), Ashish Kashyap (Goibibo
Group) & Alok Mittal (Canaan Partners).
$500k Powai Lake Ventures
Chefs
Eatlo [Bangalore, 2014]: Eatlo provides a web and mobile app to order handpicked meals from professional chefs.
Has a daily changing menu with 2-click ordering and provides delivery in 20 min. Available in select areas of
Bangalore (Dec 2014). Reportedly doing 550+ lunches every day with very high repeat customers as of April
2015. Raised angel investment from Abhishek Goyal (Tracxn) and Deap Ubhi (Founder of Burrp) in Jan 2015.
Raised another angel round from Tracxn Labs and Powai Lake Ventures in July 2015. Claims to serve 1200
orders daily. Planning to shift to a central kitchen model as a platform for chefs, as of May 2015.
Undisclosed
Chefs
Chefensa [Bangalore, 2015]: Chefensa is an online marketplace of home-chefs. Allows home-chefs to cook
dishes at their choice of time. Handles logistics. Offers mobile app.
Chefs
PotJoy [Mumbai, 2014]: PotJoy is building an online platform to order food from home chefs. Looking for delivery
executives in Thane. Founder also founded Scoot App, ZopHop.
Local Stores Concierge Groceries Food PharmaciesHorizontal Concierge Groceries Food Pharmacies B2BHorizontal Concierge Groceries Restaurants Chefs Pharmacies B2B
Munchery (2011, US, $117.2M)
Key Investors : Spring Ventures,
e.ventures, Menlo Ventures,
Anthos Capital, Sherpa Ventures
Inc., Greycroft Partners,
Northgate Capital, 137 Ventures
Global Comparables
Company Details: Food – Chefs (1/5))

Food (7/10)
Chefs
Chefcy [Hyderabad, 2015]: Chefcy is an online marketplace for home-made confectionery and pickles in
Hyderabad. Menu includes customized cakes, ice creams, cupcakes, desserts, cookies, pickles etc. Logistics
handled by Chefcy.
Chefs
TummTumm [Delhi, 2014]: TummTumm, the consumer facing product of PotatoLabs, is an online food
marketplace for ordering chef made food. PotatoLabs offers a technology platform and delivery service for home
chefs to list and sell their dishes locally. Launched in Gurgaon in Feb 2015.
Chefs
Jugnoo Meals [Chandigarh, 2015]: Jugnoo Meals is a mobile app for ordering on-demand meals from Jugnoo's
in-house chefs through its network of autorickshaws. Has a daily rotating menu, claims average 20 minutes
delivery time. Part of online autorickshaw aggregator Jugnoo.
Chefs
CyberChef [Gurgaon, 2014]: CyberChef offers ordering and delivery from home cooks. Lists dishes after tasting
process and handles packaging and delivery. Launching pilot program in Gurgaon in late Februrary.
Chefs
GoHomely [Bangalore, 2014]: GoHomely provides an online marketplace for ordering home cooked food.
Performs quality check on recipes. Provides packaging material, training on packaging and handles logistics.
Pays home chefs weekly through online money transfer.
Chefs
Bowls To You [Mumbai, 2012]: BowlsToYou is an online platform that allows users to order for home cooked
food prepared by select chefs by the company. Users can select their location and the time at which they require
the food to get the list of dishes available for order. Chefs can register with the platform and offer their dishes to
customers with orders managed through the platform.
Deadpooled

Food (8/10)
Chefs
GetLunchin.com [Mumbai, 2015]: GetLunchin, part of Foodyn, is an online portal for ordering and delivery from
home chefs. Personally verifies and rates chefs through its experts. Currently offering 1 new veg and non-veg
dish everyday. 300 chefs on board as of April 2015. Bootstrapped with initial capital of INR 5 lakhs.
Chefs
Foodyn [Mumbai, 2014]: Foodyn is an online platform that enables users to discover great home cooked dishes in
Mumbai and get them home delivered. The company is currently creating a database of people who can cook
great food in Mumbai. Operating through its consumer facing portal GetLunchin. The company provides an
opportunity to sell their home cooked food collects the dish from the user, delivers it to the user ordering for food
and the cook gets paid. Foodyn Agents track & confirm all orders with Foodyn Chefs.
Chefs
Fondofood [Pune, 2014]: Fondofood offers subscription based home-cooked meal. Publishes complete details of
the chef. Provides a spare tiffin to the customer, which is replaced every day and charges a deposit for the same.
Also takes party and corporate catering orders. Claims to deliver food customized for a healthy diet. Has plans to
launch an online store for grocery. Operating in hadapsar, koregaon park, kalyani nagar areas in pune as on May
2015.
Chefs
Kitchens Food [Hyderabad, 2014]: Kitchens Food provides an online marketplace for ordering home cooked food.
Takes care of the delivery from home chefs. Available in Hyderabad and Bangalore as of Mar 2015.
Chefs
Noshky [Bangalore, 2015]: Noshky provides home cooked food made by chefs. Catering in HSR layout and
Koramangala areas in Bangalore as on April 2015.

Food (9/10)
Chefs
SuperTiffin [Chandigarh, 2015]: SuperTiffin is an online marketplace for chefs and restaurants to sell their food in
bulk. Handles logistics and delivery. Also has a mobile app for food ordering. Operating in Chandigarh and
Panchkula as on June 2015.
Chefs
Pickmeals [Chandigarh, 2014]: Pickmeals is a web/mobile based food ordering/delivering service in IT Park
Chandigarh. Users can search for meals from different chefs around their place hand crafted by its team of
chefs. Claims of providing meals in Rs 50 - Rs 60 price range with free home delivery within 45 minutes of
ordering. Provides customers with the option to eat home made food or restaurant made food. Its early adopters
are independent chefs and tiffin service vendors. Available on Android and Web.
Chefs
MealHopper [Gurgaon, 2015]: MealHopper offers a mobile-first platform for food ordering and delivery from
home chefs. Picks up orders from chef's doorstep, packs and delivers. Also offers weekly food subscription
plans. Payment through its portal. 6 chefs onboard as of April 2015. Mobile app coming soon. Claims seed
funding of $50k from Rajnish Kumar, founder of travel metasearch engine Ixigo.
Chefs
MealMe [Delhi, 2014]: MealMe offers a mobile app for ordering food from curated home chefs, featuring a daily
changing menu. Handles logistics. Also accepting orders through online portal.
Chefs
MasalaBox [Cochin, 2014]: MasalaBox provides home cooked food made by chefs. Orders can be placed through
mobile app, online and call. Claims to use plant-based biodegradable trays, recycled paper & plastic products as
packaging material. Operating in cochin and bangalore as on April 2015.

Food (10/10)
Chefs
10Tiffins [Mumbai, 2014]: 10Tiffins, part of WholeSum Foods, is an online platform that allows users to order for
lunch delivery of homely recipes delivered to their office or homes, cooked by dedicated homemakers employed
by the company. Users can browse through the menu for the entire week and even the pricing on the platform.
Offers 3 combo packages now through the portal allowing users to order online.
Deadpooled
Chefs
Yummy Kitchens [Kochi, 2014]: Yummy Kitchens is an online marketplace for ordering home cooked food. Offers
breakfast, cakes, snacks, lunch etc. Deliver cakes on birthdays and anniversaries at midnight. Conducts screening
tests for homemakers before listing them on platform. Has their own fleet of delivery boys. Delivers only in Kochi
City and Kakkanad Area as of Mar 2015.
Chefs
Fromahome [Chennai, 2015]: Fromahome is an online platform that provides home cooked food. Has breakfast,
lunch and dinner options. Orders can be placed through phone only. Operating in Chennai as on April 2015.
Chefs
BigBakery [Bangalore, 2014]: BigBakery is an online marketplace offering cakes from 40+ vendors - bakeries and
home chefs. Expanding to cover other products soon including sweets, chocolates, cookies, breads, snacks, etc.
Handles delivery. Employs logistics team for P2P delivery with temperature controlled vehicles and boxes.
Website in alpha as of Dec 2014.
Deadpooled
Chefs
Foodylite [Delhi, 2014]: Foodylite is an online marketplace for local sweet shops and bakeries which allows the
users to place their orders online with them. Helps local shops get online presence and fulfil orders without any
marketing. Currently operating in select areas in Gurgaon from stores including Gulab sweets, Bikanervala,
Haldirams, Om sweets and Cup n cake factory.
Company Details: Food – Chefs (5/5)

FOOD
CHEFS
Food delivery from
home chefs. E.g.
HolaChef, BiteClub
$43.5M
$12M
B2C
B2B
HORIZONTAL
$45M
CONCIERGE
E.g. StreetJumper
GROCERIES
SUBSCRIPTION
Subscription based
E.g. MilkBasket
$23.2M
PHARMACIES
$9.2M

Pharmacies (1/2)
1mg [Delhi, 2012]: Rebranded from HealthKartPlus, 1mg is a pharmacy marketplace. Started as a generic drug
search engine, pivoted to become a pharmacy marketplace in 2013. Ties up with certified pharmacists and
regulated manufacturers. Allows consumers to do a price comparison among multiple brands of medicines with
the same composition. Users can place order through the online platform, by e-mail or from their mobile apps for
iOS, Android and Windows platforms. Prescriptions can be uploaded while placing the order. Has database of
100k+ medicines. Has 1.5M+ mobile downloads. Catering to Delhi and Bangalore as of April 2015, looking to
expand into Mumbai, Hyderabad, Chennai, Pune and Chandigarh by the end of 2015. HealthKartPlus raised $6M
funding in April 2015 and rebranded to 1mg, which would operate under 1MG Technologies Pvt Ltd as a separate
business from HealthKart. Acquired online homeopathic drug store Homeobuy in June 2015, rebranded it to
1mgAyush.
$6M
Sequoia Capital, Omidyar Network,
Intel Capital, Kae Capital
PM Health and Life Care [Bangalore, 2015]: PM Health and Life Care (PMHLC) plans to develop a technology-
driven health exchange in India. In the first phase, the company would launch an online regulated marketplace to
buy medicines from chemists and druggists, who would be selected after a rigorous process. The company is
also planning to setup 'fulfillment centres' in most parts of the country, responsible for the final delivery of the
medicines. In the second phase, the company aims to transform itself to offer a range of other services, including
offering patients a platform to digitally store their health records and enable doctors to prescribe medicines by
using the platform. The company is in the process of developing the core platform, to be supplemented by mobile
apps. Raised seed funding of $3.2M from Phaneesh Murthy's (who is also the Co-founder and Executive
Chairman of the company) family fund PM Ventures, CSS Corp CEO Tiger Ramesh and Opus Group Chairman
Ramesh Mengawade. Reportedly in the process of raising another $5-7M, either through a strategic investor or
from venture capital firms. Yet to launch as of April 2015.
$3.2M PM Ventures
Pluss [Gurgaon, 2015]: Pluss (rebranded from Delovery) is a mobile based platform that enables users to order
for OTC medicines through a prescription, personal care and pet care products and get them home delivered. The
order is picked up by the company from a trusted pharmacy. Currently operating in Delhi. Founding team also
founded Gigstart. BITS Pilani, IIT Bombay alum.
MedEase [Delhi, 2015]: Yet to launch, MedEase is a pharmacy marketplace that lets users click and send a
picture of the prescription through Whatsapp which would be forwarded to the nearby pharmacy. Planning to
launch business model along the lines of Grofers, doing on demand delivery, but in the pharmacy vertical.
MyMedisyn [Delhi, 2014]: Mobile app to order medicines, pay for them online and get them home delivered.
Claims to provide delivery within an hour. Developing for iOS, Android, and Windows Phone. Working to integrate
online payments.
Company Details: Pharmacies (1/2)

Pharmacies (2/2)
Medist [Gurgaon, 2013]: Medist offers a mobile application that enables consumers to order for medicines and
get them home delivered. Users can signup and upload a prescription / write the medicine name along with the
quantity needed. Users can upload and manage prescriptions, access prescription and order history, offer cash
on delivery. The service is now available only in Gurgaon, India and is offering free home delivery irrespective of
the order quantity. Users are also allowed to order from the web platform.
Company Details: Pharmacies (2/2)

FOOD
CHEFS
Food delivery from
home chefs. E.g.
HolaChef, BiteClub
$43.5M
B2C
HORIZONTAL
$45M
CONCIERGE
E.g. StreetJumper
GROCERIES
SUBSCRIPTION
Subscription based
E.g. MilkBasket
$23.2M
PHARMACIES
$9.2M
$12M
B2B

Local Stores (3/4)
Road Runnr [Bangalore, 2015]: Road Runnr provides on-demand local delivery services for restaurants to deliver
food the customers in their locality. Provides an online dashboard for restaurant owners to track the status of
each delivery on a map-based interface. Claims to provide its services on every day of the week including
weekends. Operational in Bangalore as of May 2015. Raised $11 million in series A funding from Sequoia Capital
and existing investors Nexus Venture Parnters and Blume Ventures.
$11M
Sequoia Capital, Nexus Venture
Partners, Blume Ventures
Grab.in [Mumbai, 2012]: Grab.in (formerly GrabaGrub) enables online food delivery for local restaurants. Works
with over 350 restaurants in Mumbai and have now launched its services in Pune. Restaurants using Grab’s
services will be able to track and share precise delivery time with the customer. For the financial year 2014-15, it
delivered orders worth Rs 35 crore in Mumbai. Has more than 500 delivery boys on field and promises a delivery
in 35 min. Delivering over 2500 orders per day in Mumbai and Pune. Raised $1 million from Oliphans Capital and
independent investor Haresh Chawla.
$1M
TownRush [Bangalore, 2015]: Provides on-demand fleet of delivery boys for hyperlocal delivery. Provides tech for
shipment creation and offer tracking. Team IIT-GN, IIT-KGP, IIT-K, BITS -Pilani, IIIT-H Alumni. Previously worked at
Facebook, Google, Flipkart, Fab and Samsung.
Quickli [Gurgaon, 2015]: Quickli is a mobile platform which provides deliveries on demand (DoD) for businesses.
Merchants can schedule a delivery through its mobile app or a missed call, and then Quickli's agent picks up the
package and delivers it to the destination. Claims to deliver any product in Gurgaon in under an hour with goods
like medicines and food delivered in under 15 minutes. Customers include local retailers, restaurant owners,
property managers who need to send documents to their clients, among others. Has a feature for businesses to
track the package and keep their customers posted about the same. Launched in April 2015 in Gurgaon and has
acquired 35+ paying businesses in a fortnight. Employs 40 delivery executives as of May 2015. Plans to expand
operations to entire Delhi NCR region, Bangalore and Mumbai in the next few months.
Shadowfax [Mumbai, 2015]: Shadowfax is a technology based B2B on-demand delivery service. Provides delivery
solutions to local sellers requiring express delivery without the need to hire delivery boys. Provides tech-enabled
customer service tracking along with real-time consumer feedback. Charges the merchants on a per-delivery
model.
Company Details: B2B (1/2)

Local Stores (4/4)
B2B
CarryOver [Gurgaon, 2015]: Provides B2B hyper-local logistics support to restaurants. Aims to help restaurants
reduce managerial and staffing problems in food delivery industry.
XpressRunner [Delhi, 2015]: XpressRunner has a fleet of delivery boys who provide same day courier delivery for
businesses as well as customers. Offers pickup and delivery from stores, makes bill payments, delivers personal
items and running/logistics work for businesses. Provides distance based and time based pricing plans.
Opinio [Bangalore, 2014]: Opinio would provide delivery of food, grocery, bakery, etc. Launched in 2014 as an
opinion exchange platform, pivoted to logistics segment in 2015. Founders IIT Kanpur. Claims to be funded by
Accel Partners.
Lata Hun [Hyderabad, 2015]: LataHun is an online portal offering on-demand delivery service for local merchants.
Merchants can raise a pick up request for delivery through their application where a delivery associate picks the
package from merchants and delivers it to the customers. Offers its services for various local businesses including
grocery, laundry, pharmacy, restaurants etc. Founders McKinsey, Google, Amazon, JP Morgan, IIT Bombay, IIT
Roorkee, IIT KGP
VDeliver [Hyderabad, 2011]: VDeliver provides hyperlocal logistics services in Hyderabad. It provides last mile
delivery, cash on delivery, pickup & delivery, cash before delivery and reverse logistics services for a number of
goods. It provides users with food delivery from the listed restaurant partners of the company, office supplies
delivery, medicines, gifts, groceries and document delivery services. It provides 4 hr, 12 hr and 24 hr delivery
services. Has various sources of revenue, The primary and direct source of revenue being from both individual
customers & local business including local ecommerce portals. The Secondary source of revenue is the income
generated through commissions charged to the restaurants for giving an order. Other sources of income include
advertising through the delivered parcel as a medium. Their monthly revenue clocks up to around INR 2.5 lakh per
month of which 20% income is from the secondary source while the remaining 80% is primary revenue generation
as of February 2014.
Company Details: B2B (2/2)

Tracxn Hyperlocal Delivery Landscape - July 2015

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Tracxn Hyperlocal Delivery Landscape - July 2015

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