9. Marketing a product feels
impersonal
Marketing to a person helps your customers
feel like you really understand them and their
needs.
When brands realize that readers care
about people and culture, not
'destinations' or 'products', their
campaigns are successful.
10. ● Know your audience
Figure out who they are, what they like, why they like
it, and how they feel about it.
● Provide value
Ensure that each piece of content makes people FEEL
something -- a personal connection, a deep emotion,
an urge to travel.
● Make your social
media “social”
Offer chances to display user-generated content.
Interact and have conversations with your online
audience. They will tell you everything you need to
know.
12. ● Training in a niche market
Help people learn the skills of travel writing,
photography, and film
● Personalized interaction
One-to-one faculty and student attention
● Online forum
Complete assignments
wherever you are, on your
schedule
● Opportunity
Paid publishing, job, and
travel
13. Mentoring-based editorial engine
● Faculty members are also editors and
content producers
● Editors work with students to create
engaging, high-quality, globally-focused
content
● Students get a chance to use their
journalism skills with productive, paid
opportunities
15. Conclusion
● Make your marketing more personalized
o help people feel connected emotionally to a brand
● Get to know your audience/customers
o produce creative and engaging social campaigns
● Study what other brands and organizations are doing
o MatadorU is a good starting point