Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers LinkedIn is more than a place to post your resume. When used effectively, LinkedIn can be a powerful social-media tool which can help you to build your personal brand online and attract potential employers. Join students and alumni on Feb. 5 and discover the techniques for building a LinkedIn profile and a powerful network that will get you noticed and connected. About the Featured Speaker: Melonie Dodaro is the author of the #1 international best-seller The LinkedIn Code. She is also the founder of Top Dog Social Media in Kelowna, a social media agency that helps business, sales teams, and professionals use LinkedIn and social media to boost their visibility, attract new customers, and increase their revenue. Dubbed by the media as Canada’s #1 LinkedIn expert, she is highly sought-after, internationally, as a LinkedIn and social-media speaker and trainer.
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Maximizing the Power of LinkedIn to Attract Employers
- 5. • 2 new people join LinkedIn every second2 new people join LinkedIn every second • Average household incomeAverage household income $109,000$109,000 • People arePeople are 2x more confident2x more confident in the information found onin the information found on LinkedInLinkedIn • Is utilized by one out ofone out of every threeevery three professionals in the world
- 6. #2: MY WEBSITE! #1: MY LINKEDIN PROFILE!
- 8. Step 1Step 1 Get Found Step 2Step 2 Attract Your Ideal Employer Step 3Step 3 Stand Out
- 10. #2: MY WEBSITE! #1: MY LINKEDIN PROFILE! #1 Position
- 21. 1.1. NO MORE BORING BIONO MORE BORING BIO Write in first personWrite in first person 2.2. Identify who your idealIdentify who your ideal employers areemployers are 4.4. Call to actionCall to action 3.3. Share how you can help themShare how you can help them – Remember: WIIFM– Remember: WIIFM
- 35. • L – Listen • N - Nurture • I – Invest • N – Needs • K – Keywords • E – Enhance • D – Develop • I – Initiate
- 36. • E - Etiquette • C – Connect • O – Offline • D – Dedicate
- 41. RECAP: Build Your Network Connect with fellow Alumni to: •Expand the size and reach of your network •Build relationships •Be found by potential employers!