This document provides 10 lessons learned from Steve Jobs as described by the author's "iMentor", Steve Jobs. The lessons are: follow your heart, make a dent in the universe, think different, sell dreams not products, make products for yourself, say no to 1,000 things, keep it simple, go for excellence, break the rules, and that you only live once. The author reflects on how Steve Jobs impacted their principles at work and home through the mentorship and inspiration of Jobs, though they never directly met.

1. iMentor
10 iLESSONS
FROM STEVE JOBS
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3. Steve Jobs has for years been my iMentor.
I never met him and he didn’t know me but I
have spent a lot of time with him.

4. Reading Many Books and Articles…

6. My iMentor has had
a profound impact
on the principles I
apply at work and
at home.

7. “Do you want to spend the
rest of your life selling
sugared water or do you
want the chance to change
the world?”
- Steve Jobs when luring Pepsi’s
John Sculley to join Apple.

8. 10 iLessons from my iMentor,
Steve Jobs.
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9. iLesson #1: Follow Your Heart

10. Follow Your Heart
“Your work is going to fill a large part of your life, and the
only way to be truly satisfied is to do what you believe is
great work. And the only way to do great work is to love
what you do. If you haven’t found it yet, keep looking.
Don’t settle.”
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11. iLesson #2: Make a Dent in the Universe

12. Make a Dent in the Universe
“Being the richest man in the cemetery doesn't matter to
me… Going to bed at night saying we've done
something wonderful… that's what matters to me.”
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13. iLesson #3: Think Different

14. Think Different
“Kick start your brain. New ideas come from watching
something, talk to people, experimenting, asking
questions and getting out of the office!”
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15. iLesson #4: Sell Dreams, Not Products

16. Sell Dreams, Not Products
“Your customers dream of a happier and better life. Don't
move products. Enrich lives.”
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17. iLesson #5: Make Products For Yourself

18. Make Products For Yourself
“We think the Mac will sell zillions, but we didn’t build the
Mac for anybody else. We built it for ourselves. We were
the group of people who were going to judge whether it
was great or not. We weren’t going to go out and do
market research. We just wanted to build the best thing
we could build.”
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19. iLesson #6: Say No to 1,000 Things

20. Say No to 1,000 Things
“It's only by saying no that you can concentrate on the
things that are really important.”
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21. iLesson #7: Keep It Simple

22. Keep It Simple
“That’s been one of my mantras - focus and simplicity.
Simple can be harder than complex: You have to work
hard to get your thinking clean to make it simple. But it’s
worth it in the end because once you get there, you can
move mountains.”
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23. iLesson 8: Go For Excellence
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24. Go For Excellence
“Be a yardstick of quality. Some people aren’t used to an
environment where excellence is expected.”
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25. iLesson 9: Break The Rules
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26. Break The Rules
“Here’s to the crazy ones, the misfits, the rebels, the
troublemakers, the round pegs in the square holes… the
ones who see things differently - they’re not fond of
rules… because the ones who are crazy enough to think
that they can change the world, are the ones who do.”
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27. iLesson #10: You Only Live Once

28. You Only Live Once
“If today were the last day of my life, would I want to do
what I am about to do today?” And whenever the answer
has been “No” for too many days in a row, I know I need to
change something.”
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30. “Don't waste your time living
someone else's life.
Stay hungry.
Stay foolish.”
- Steve Jobs

31. Thank You Steve!
It’s been an
awesome ride!

32. Photo Credits
www.allaboutstevejobs.com

33. This presentation was created by
Coach Bay
www.coachbay.com