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Universal Brands - Giving Brands Local Relevance

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Tom De Ruyck
Tom De Ruyck

In today’s globalized and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in emerging markets. In this presentation you will learn that reality is a bit different. And, how important it is, to adapt and localize your offering. You will also discover how Research Communities (MROCs) can help to give brands local relevance, but only if you adapt the methodology… with knowledge of the local culture.

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Making Brands Locally Relevant @tomderuyck
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It’s Now or Never! @tomderuyck
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Customer Dialogues @tomderuyck
Celebrate Diversity @tomderuyck
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Be Agile @tomderuyck
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Lost in translation @tomderuyck
Language is only 10% of Culture @tomderuyck
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Motiv(n)ation #1 @tomderuyck
The battle of the screens #2 @tomderuyck
Different Country, Different Story #3 @tomderuyck
Managing expectations #4 @tomderuyck
Playing for attention #5 @tomderuyck
How people say things is equally important as what they say @tomderuyck
Meet (y)our new Colleagues! @tomderuyck
Filling our Blind Spots @tomderuyck
Our Eyes and Ears @tomderuyck
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@tomderuyck Getting Closer
@tomderuyck Digging Deep
@tomderuyck (Re)defining the ‘Category’
@tomderuyck The Universal Insight(s)
@tomderuyck Bring it to Life
@tomderuyck Brand & Product Activation
@tomderuyck Sharing is Caring
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@tomderuyck Your Undiscovered Territory?
linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com www.insites-consulting.com Stay Hungry! Head of Research Communities

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  2. 3 levels uitleggen (6 vormen) en telkens zeggen wat ze brengen