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RISE OF CHINA
Kai Hu & Ange Ferguson
1
@ange_ferguson
2
URBANISATION
3
58%
smartphone
marketshare
7
NEW
mega
cities
4109 Million
middle class in China mainland by 2015
$30,000
annual personal income
RISE OF MIDDLE CLASS
HEALTH
LEISURE
EMERGING
SHOPPING
TREND
6
REFORM AND OPENING UP
7
BEYOND IRON ORE
AND COAL
8
APPETITE AND INNOVATION
9
DIGITAL FIRST
BEYOND
TRANSLATION
CONTINUOUS
DESIGN &
IMPROVEMENT
CHINA AUSTRALIA
‣  PROPERTY
SEARCHING
STRENGTHEN
SERVICE
‣  LISTING
VIEWING
‣  REACHING OUT
TO AGENTS
KNOWLEDGE
LEARNING+
OMNI CHANNEL
SHARING+
LOCAL CUSTOMER
SERVICE+
13
THINK BIG, START SMALL, ACT NOW

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