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The 7 key future
principles of digital
transformation
The 7 Key Future Principles of Digital Transformation, Gerd Leonhard, CEO, The Futures Agency, ThoughtWorks Live UK 2018
The future is no longer an extension of the present1
The end of ‘good enough’
The end of ‘good enough’
The end of ‘good enough’
The end of ‘good enough’
The end of ‘good enough’
The end of ‘good enough’
To remain successful in a totally connected world you must be ready to take leaps, or to pivot
Most industries will be re-build for the age from the ground up, forming ecosystems
Technology and humanity are increasingly overlapping2
Ethics in technology: your position on ‘digital ethics’ will be a key differentiator
The 7 Key Future Principles of Digital Transformation, Gerd Leonhard, CEO, The Futures Agency, ThoughtWorks Live UK 2018
"Ethics is knowing the difference between what you have a right
(or the power) to do and what is the right thing to do”
adapted from Potter Stewart
"Ethics is knowing the difference between what you have a right
(or the power) to do and what is the right thing to do”
adapted from Potter Stewart
"Ethics is knowing the difference between what you have a right
(or the power) to do and what is the right thing to do”
adapted from Potter Stewart
Crucial: maintaining your ‘license to operate’: legally, morally and socially
The more connected we become, the more we must strengthen our social contracts, accountability, ethics, rules
SecuritySafety
TrustControl
Rules
Ethics
The more connected we become, the more we must strengthen our social contracts, accountability, ethics, rules
SecuritySafety
TrustControl
Rules
Ethics
Exponential technologies can bring heaven or hell: this is our governments’ challenge3
The 7 Key Future Principles of Digital Transformation, Gerd Leonhard, CEO, The Futures Agency, ThoughtWorks Live UK 2018
Hyper-connectivity
We’re at the
pivot point
of exponential
change Smart-everything
The Internet of Things
Artificial Intelligence (AI)
1 2 4 8 16 32 64128
Quantum Computing
Intelligent Assistance (IA)
3 (your imagination)
The next 20 years will bring more change than the previous 300 years
COMBINATORIAL
HOLISTIC
INTERDEPENDENT
E
X
P
O
N
E
N
T
I
A
L
Future-readiness: the future is no longer a timeframe, it’s a mindset
Take an interdependent and holistic view: industries are converging, new ecosystems are forming
Bio-Technologies
Personalized medicine
Cloud / Quantum computingNeuroscience
Rapid scientific progress: science fiction is increasingly becoming science fact
Rapid scientific progress: science fiction is increasingly becoming science fact
Rapid scientific progress: science fiction is increasingly becoming science fact
Understanding and immersing in the Megashifts is the key to creating your preferred future4
The end of the car as we know it
The end of the car as we know it
The end of the car as we know it
The end of the car as we know it
The end of the car as we know it
Taking a wider view will be essential: take your customers beyond the obvious!
Taking a wider view will be essential: take your customers beyond the obvious!
Data is the new Oil . AI is the new electricity. The IoT is the new nervous system.5
First we digitised, now we cognify(riffing off Kevin Kelly)
Take X and add IA (intelligent assistance)
Take X and add IA (intelligent assistance)
Take X and add IA (intelligent assistance)
Intelligence is the new UI
Intelligent machines will change our world more than any other invention before6
Intelligence
Smartness
Machines do NOT think like humans do
We should not give machines the
capacity to improve their capacity
The end of routines will not mean the end of human work*7
While anything that can be digitized, automated or virtualized, will be…
…anything that cannot be digitized or automated will become much more valuable
The percentage of human-only tasks over time:
Don’t just use technology to be more efficient: use it to do entirely new things!
How people (and their enterprises) actually change
Civilizations are driven by their technology but defined
by their humanity (and so is your business!)
Thanks for
your time!

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