1. TECHNOVATION
PRODUCT STRATEGY
WORKSHOP
Zichuan Xiong - zcxiong@thoughtworks.com | 2014 April
!1

2. SUMMARY

3. OUR GOALS
!3
To share understanding
about product scope
To focus on the most
important users and their
journeys
To innovate on ideas to
improve the user
journeys of key users
To prioritize the features

4. OUR PARTICIPANTS
!4
Excellent participation from all attendees
TECHNOVATION
Mariana Rutigliano
Samantha Quist
Judy Ho
THOUGHTWORKS
Grant Joung
Zichuan Xiong
Natalie Hollier

5. OUR JOURNEY
!5
GO!
Define user need
Identifying key users
and prioritizing their
user goals
Building up
customer journey
and identifying
design challenges
Set up journey
Prioritizing ideas
and defining a
product roadmap
Define roadmap
Ideate design
Brainstorming ideas
to solve the
identified design
challenges

6. PROCESS

7. STAKEHOLDER MAP
!7
We used two metrics to define the
importance of stakeholders. As
result we put our product focus on
4 user types: Students, Teachers,
Mentors, and RCs.
Interest
Influence
TeachersStudents
Mentors RCs
Ambassador
JudgesVolunteers
Partner Org Parents
V.CUniversities
Tech
Companies
Prospective
Ambassado
rs/RCs
PressFunder

8. STAKEHOLDERSRELATIONSHIP
!8
Discovering the
relationship
among the 4
stakeholders
helped us
understand how
they interact with
each others.
Mentor Teacher Student RC
Mentor
Teacher
Student
RC
“How did you
approach this
problem?”
“How can you
support the
students?”
“I don’t know how
to do this!”
“Here are the
Technovation
updates.”
“How do we split
up tasks in
curriculum?”
“…”
“This is too much
work.”
“Here are the
Technovation
updates.”
“Let’s build this
together!”
“Let’s stay on task”
“I’ll work on this,
you work on that.”
“…”
“What are the
resources
available?”
“Are there mentors
available?”
“…”
“What are your
best practices?”
SAYS TO

9. GOAL ANALYSIS
!9
Goal analysis helped us identify
the goals of users, including as
an organization our goals for
them, and also their own goals
in this experience.
!
The design will be focusing on
these goals, and they are the
success metrics for the future
product - do we/they achieve
these goals in new product?
Our goals
User
Their
goals

10. GOAL DEPENDANCIES
!10
Goal 1
Goal 4
Goal 2 Goal 3
0
1
2
0
Goal1>Goal3>Goal2/Goal4
Priority
By identifying the dependancies among these
goals, it helped us define the priority. The more
dependancies by other goals, the higher priority
it is in than others.
depends on

11. PRIORITIZED GOALS
!11
Student
Teacher
Mentor
RC
Be persistent
Be innovative
entrepreneurs
Build meaningful apps
Return and build
more complex apps
Use our curriculum
Learn a new
technology
Connect with teachers
Local partnership
Provide meaningful
feedback to improve
Technovation
Dependency analysis helped
us determine a list of highest
user goals this product should
achieve.

12. CUSTOMER JOURNEY MAP
!12
Student
Parents, teachers, or
friend recommended
Learn about
Technovation from
source
“There’s a Hack Day!”
Recruit friends and
form groups
Connect with a
mentor
Register with
Technovation
Start/follow curriculum
Attend field trips
Complete
deliverables and
submissions
Attend a local
showcase
Receive score and
feedback
May attend world
pitch
Find resources to
complete apps
Continue working on
apps
Participate in
alumnae community
Take more CS classes
Pre In After
User Goals
Be persistent
Meaningful
app built
Return and
build more apps
Innovative and
entrepreneurs

13. CUSTOMER JOURNEY MAP
!13
Teacher
Learn about
Technovation
Register with
Technovation
Attend teacher
training
Encourage students
to attend a Hack Day
and learn more
Connect with other
teachers
Connect students
for groups
Provide time and
space for meetings
Connect with
mentors
Provide guidance
and resources
Recruit mentors
Initiate Technovation
curriculum
Coordinate field trip
logistics with mentor
Keep students on
task
May run or work
with RC to plan
showcase
Celebrate and help
student digest
feedback
Pre In
User Goals
Use our
curriculum
Learn new
technology

14. CUSTOMER JOURNEY MAP
!14
Mentor
Hear about
Technovation
through professional
mailing lists
Word of mouth
Mentor students as
a Hack Day
Register with
Technovation
Connect with team
Prep for curriculum
provide guidance
and resources
Be available for
team’s questions
May volunteer for
local showcase
Schedule and lead a
field trip
Help keep students
on task
Connect team to
resources
Be available for
questions
Complete post-survey
Volunteer to lead or
recommend classes
and careers.
Pre In
User Goals
Connect with
teachers
Help students
digest feedback
After

15. CUSTOMER JOURNEY MAP
!15
R.C
Hear about
Technovation
through partner
orbs or word of
mouth
Register as an R.C
Attend local R.C
Training
Organize Hack Day
sponsored by
companies
Recruit mentors
and teachers
Connect with
teachers and
mentors (local/org)
Technovation info
source for teachers
and mentors
Communicate time
table to mentors
and teachers
Coordinate and
organize local
showcase
Coordinate local
press and media
Help regional
winners find
sponsorship
Organize workshops
for students
Pre In
User Goals
Connect with
local
partnership
Feedback to
Technovation
staff about teams
After
Recruit judges
Recruit alumnae to
return and be
evangelists
Disseminate
information about
CS opportunities
Provide
meaningful
feedback

16. DESIGN CHALLENGES
!16
Focusing on each step in the journey, we
brainstormed the design challenges which
will drive our design process.
Our design is aiming to take the challenges
in the journey and all the solutions will be
challenge-focused.

17. PRIORITIZED CHALLENGES
!17
How do we generate more
interest in the platform?
How do we facilitate team
creation?
How do we support teams
to complete everything?
How do we inspire the girls
to keep working on their
apps?
How do we make it
rewarding for students to
stay engaged?
How do we evaluate
program effectiveness?
We asked all our participants to prioritize all the
challenges and as result we came up with a list
of the most important design challenges.

18. IDEATION
!18
For each design challenge, we ideated on over 15
ideas on sketch paper. By sharing our ideas with one
another, everyone is on same page.

19. PRIORITIZED IDEAS
!19
We prioritized our ideas and put them back on the
journey to see how they improved the whole
experience which finalized our 7 core ideas.

20. FINALIZED IDEAS
!20
Curriculum Team Setup
Mentor
Profile
Mentor
Background Check
Mentor
Matching
Consent Form
Team
Dashboard
Students can search for
mentor profile, so that they
can recruit a mentor more
easily
Technovation can perform
checks on mentor’s profile, as
an assurance of mentor’s
quality
Technovation can quickly
match mentors and teams,
so that it makes team prep
more easy
Technovation can make the
consent process easier which
will can help enroll more
students
A more trackable and
supportive curriculum
ensures more persistent
learning experience
Students and other team
members can set up a virtual
team on the platform
Technovation is able to
visualize and manage the
teams’ progress during the
12 week program

21. IDEA DEPENDENCY
!21
Team Setup (1)
Consent Form (1)
Mentor Profile (2)
depends on
Mentor Background CheckMentor Matching
Team Dashboard
Curriculum (1)
Dependency analysis helped us define the priority of
each idea. Fewer dependencies mean more
fundamental and higher priority features.

22. PRODUCT ROADMAP
!22
Curriculum
Team Setup
Mentor Profile Mentor Background Check
Mentor Matching
Team Dashboard
Consent Form
v1.0 v2.0 v3.0 v4.0
Team setup and curriculum are two epics we think
should be included in first release.

23. PRODUCT DESIGNSome conceptual design ideas

24. SUGGESTED SCOPE
!24
Curriculum Team Setup
v1.0
Minimum Viable Product
▫︎Student can see curriculum content
▫︎Student can see tutorials in each
section of curriculum
▫︎Student can see what are required to
do in each section of curriculum
▫︎Student in a same team can see
uploaded deliverables to each
section of curriculum
▫︎TBD
▫︎Students can setup a new team in
Technovation
▫︎Student can invite friend to join the
team
▫︎Student can see all the team
members in my team
▫︎TBD

25. Curriculum
LESSON 1
LEARN THE BASICS OF APP INVENTOR!
Today you will learn a little about the Technovation program, explore the basics of MIT App Inventor
(AI), and work through some tutorials. (For those of you who participated last year and are familiar with
App Inventor 1 already, we recommend trying App Inventor 2. It’s awesome! The instructions in the
following tutorials are all designed for App Inventor 2.)
!
To learn about Technovation, look through the Technovation curriculum, familiarize yourself with the
2014 App Theme, and take a look at the Judging Rubric. Also check out the Technovation Community.
It’s an online conversation space where you can post messages to other Technovation participants
around the world. You’ll find links to the Technovation Community and other useful resources on the
right-hand side of every lesson page.
Update your team profile
Do it now
ACTION
Complete the survey
ACTION
TUTORIALS
This tutorial is a basic level introduction into the User Interface of App Inventor (AI). It will teach you
how to get started with AI and set up your testing using the AI Companion App from the Google Play
Store. You will learn the basics of the AI functions to build an app that talks to you. Printable PDF
Talktome Part 1
Talktome Part 2
Done by Maria Richardson
Beginner
Basic
Advanced
1 / 12

26. Team Name
4 MEMBERS
Mentor Lori Longman 312-774-7562 email profile
Teacher Mari Wise 425-794-0163 email profile
Student Helen Jones 702-112-2133 email profile
Student Lara Bing 671-213-9300 email profile
invite
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27. NEXT STEPS

28. NEXT STEPS
!28
▫︎Final definition of MVP scope;
▫︎Exploratory wireframing sessions with
Technovation together to confirm
page flow in defined scope;
▫︎Move intio project planning;
▫︎Engage ThoughtWorks for support in
delivery?

29. THANK YOU
!
Contact:
Zichuan Xiong
zcxiong@thoughtworks.com