1. The Era of the Cognitive Home
Thorsten Schröer
Director Electronics Industry Europe
IBM Deutschland GmbH
thorsten.schroeer@de.ibm.com
April 2016

2. Agenda
The evolution of cognitive: Where we’ve been and where we’re going
The Cognitive Smart Home: What is different
How to get started: Watson IoT Platform
Prototype: The cognitive vacuum cleaner
Outlook: The Cognitive Bet

3. The evolution of cognitive

4. 4
Cognitive technology is launching the Next
Era of Computing
Tabulating
Systems Era
Cognitive Systems
Era
Programmable
Systems Era

5. 5

6. 6

7. 7
Cognitive systems are fundamentally
different from what we have today
7
Adapt and make sense of all data; “read”
text, “see” images and “hear” natural
speech with context
Understand
Reason Interpret information, organize it and
offer explanations of what it means,
with rationale for the conclusions
Learn Accumulatedata and derive
insight at every interaction,
perpetually

8. Watson solutions can enable value along
the entire electronics ecosystem
Manufacturing
Sales
Customer Experience
Warranty and Repair
Product Development

9. © 2015 International Business Machines Corporation
The World is Our Lab
Brazil
T.J Watson
Almaden
Austin
Ireland
Zurich
Haifa
Africa
India
China
Tokyo
Australia
IBM invested $6B
on R&D in 2014
More than 3,000
scientists and
engineers
World's largest information
technology research
organization

10. Global Technology Outlook 2014 - Integrated Briefing - Do not distribute © 2014 IBM Corporation10
The IBM Germany Lab Böblingen

11. Global Technology Outlook 2014 - Integrated Briefing - Do not distribute © 2014 IBM Corporation11
IBM Research - Zurich
IBM Research – Zurich
- Established in 1956
- 45 different nationalities
- 90 collaborative projects with
universities, industrial partners
and governments
- Two Nobel Prizes
(1986 and 1987)
- Ultramodern Nanotech Center
opened in 2011

12. The Cognitive Home

13. System understanding of context is a precondition for the
Smart Home vision

14. www.youtube.com/watch?v=3a4sZnLRvqk

16. 16
Creating a personalized health consultant
u UnderArmour will use IBM’s Watson to serve as a Cognitive
Coaching Assistant
u Using the UA Record App, users can compare health and fitness
insights with more than 45M people in the database
u Insights will originate from three sources: UA Connected Fitness
community, academic research and IBM Watson similarity
analytics
u The combination of Watson’s learning and UA user community
data has opportunity to offer unprecedented value
u New Watson powered capabilities will include behavioral and
performance management, nutrition management and weather
and environmental factors

18. Siemens Building
Technologies and
IBM Watson IoT
from digital buildings
partnership

19. MIELE home appliances, a steam oven connected to IBM IoT Plattform, and
“Chef Watson“ and enables users to ask Chef Watson for recipe suggestions via a
mobile device. By pushing a button the MIELE oven is programmed
automatically and step-by-step instructionsfor preparing the meal are displayed
on the device.
Cognitive Cooking
www.ibmchefwatson.com

21. www.youtube.com/watch?v=o1tm5Xs5vIw

23. How to get started: Watson IoT Platfrom

24. 24
IBM Watson IoT Platform - Connect
Connect and manage devices, networks, and gateways
IBM Watson IoT Platform - Information
Management
Integrating information, structured and unstructured, from
devices, people, and the world around us
IBM Watson IoT Platform - Analytics
Gaining insights from information using Realtime, Predictive
and Cognitive analytics
IBM Watson IoT Platform - Risk Management
Ensuring you leverage the right information from the right
sources, and the right software runs where you need it
The IBM Watson IoT Platform for Electronics
Everything youneed to transform with IoT

25. What is Bluemix?Bluemix is an open-standard,cloud-basedplatform for building, managing,
and running applications of all types (web, mobile, Big Data, Internet of
Things, and so on).
Go Live in Seconds
The developer can choose any
language runtime or bring their
own. Zero to production in one
command.
DevOps
Development, monitoring,
deployment, and logging tools
allow the developer to run the
entire application.
APIs and Services
A catalog of IBM, third party, and
open sourceAPI services allow the
developer to stitch an application
together in minutes.
On-Premise Integration
Build hybrid environments.
Connect to on-premise assets
plus other public and private
clouds.
Flexible Pricing
Sign up in minutes. Pay as you
go and subscription models offer
choice and flexibility.
Layered Security
IBM secures the platform and
infrastructure and provides you
with the tools to secure your
apps.

26. 26

27. 27
Watson Cognitive Services:
APIs available
Language
• AlchemyLanguage
• Concept Expansion
• Concept Insights
• Dialog
• Document Conversion
• Language Translation
• Natural Language Classifier
• Personality Insights
• Relationship Extraction
• Retrieve and Rank
• Tone Analyzed
Speech
• Speech to text
• Text to speech
Vision
• AlchemyVision
• Visual Insights
• Visual Recognition
Data Insights
• AlchemyData News
• Tradeoff Analytics
http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services-catalog.html

28. 28
Cortana
Siri
IBM Watson
Closed, predefined for specific Q&A flow
Open- Can be configured and trained for
each client business use case.
Connected- Can be connected to external
data sources to answer specific business
questions.
Composable- Watson services on Bluemix
can easily be combined together to create
novel, rich applications
Open platform for cognitive service
composition
Commercial systems
Systems Comparisons
SmartThinQ
Hub

29. How can your business become a cognitive business?
1. Design a cognitive strategy
2. Extend cognitive with analytics
3. Move to a cognitive cloud
4. Build a cognitive Infrastructure
5. Adopt security for cognitive business

30. 30
Modular Approach: Bringing Everything Together
www.youtube.com/watch?v=M2RXDI3QYNU

31. 31
There is one more thing....
Embodied Cognition
Enhancing Human Engagement ...
focusing on emotion detection and expression

32. Outlook - The Cognitive Bet

33. IBM Watson IoT HeadquarterMunich/Germany

34. ©2016 IBM Corporation 34

35. April 2016

36. The Era of the Cognitive Home
Thorsten Schröer
Director Electronics Industry Europe
IBM Deutschland GmbH
thorsten.schroeer@de.ibm.com
April 2016