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startupbizmodel.com                                                                                                                              18 Dec - 2012

Key                    Key                                             Value                                   Customer                            Customer
Partners               Activities                                      Proposition                             Relationships                       Segments

     Investors	
              Development	
  
                                                                                                                  Instagram	
  social	
  
                                                                                                                      network	
  
                                   Design	
                                                                                                        Android	
  and	
  iPhone	
  
                                                                        Take	
  great	
  pictures	
                                                  users	
  that	
  like	
  
                                                                        fast	
  and	
  share	
  with	
                                                  pictures	
  
                                                                            your	
  friends	
                            Forum	
  
                            Grow	
  user	
  base	
  




                     Key                                                                                        Channels                                Developers	
  
                     Resources                                           Great	
  photos	
  APIs	
  
                                                                         and	
  access	
  to	
  a	
  big	
  
                                                                                user	
  base	
                 Appstores	
  (Apple	
  and	
  
                      User	
  base	
  (more	
  than	
  30	
  
                               MM	
  users)	
                                                                   Android)	
  and	
  App	
  


                            Hosted	
  photos	
  
                                                                                                                    Site	
  and	
  APIs	
  


 Cost                                                                                                Revenue
 Structure                                                                                           Steams                            Free	
  


      Servers	
      Development	
                              MarkeGng	
  
                                                                                                                                       Free	
  

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Business Model - Instagram

  • 1. startupbizmodel.com 18 Dec - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments Investors   Development   Instagram  social   network   Design   Android  and  iPhone   Take  great  pictures   users  that  like   fast  and  share  with   pictures   your  friends   Forum   Grow  user  base   Key Channels Developers   Resources Great  photos  APIs   and  access  to  a  big   user  base   Appstores  (Apple  and   User  base  (more  than  30   MM  users)   Android)  and  App   Hosted  photos   Site  and  APIs   Cost Revenue Structure Steams Free   Servers   Development   MarkeGng   Free