1. What did you learn from your
audience feedback?
Evaluation question 3
2. Audience feedback
Audience feedback is extremely useful for
knowing whether or not you hit the mark in
terms of engaging with your target audience and
also in making a compelling production. With
this in mind I carried out interviews with
members of my target audience in order to find
out whether or not my main task and the
ancillaries were effective in the intended way.
3. The main task
The main task was to create a thriller opening
sequence and I think that I was mostly
successful in doing so. According to the two
interviews that I conducted, they were able to
infer the purpose of the video and what the
genre was. There were some noticeable
improvements for example in how appropriate
certain shots are supposed to be. However the
response was overall positive.
4. Ancillary 1
The poster was not as well received as the video
and there were some very noticeable
improvements to be made, for example one
person thought that the genre of the film would
be horror just by looking at the poster, this is
quite bad as the poster is supposed to represent
the film being advertised. There was praise in
the image selection and it was noticeable and
interesting to look at.
5. Ancillary 2
Ancillary 2 was received better in some ways
than the poster but in others it was badly
received. The main points that were good were
that it at least looked like a magazine front cover
and the text placement and the actual wording
was convincing and the image looked good,
however the complaints came from the fact that
the colours didn’t look good and the entire
bottom half looked unfinished.
6. Conclusion
In conclusion I think that learned some
important things from my audience feedback,
the most important being that the audience
were able to tell that the teaser was indeed a
teaser and that the combination of the
ancillaries and the teaser itself was successful in
doing wat their purpose is: to market the film.
