media studies evaluation work

1. Evaluation Q2
How effective is your main product in
combination with your ancillary
tasks.

2. Introduction – why consistency is
important
It is important that work of the same type and
under the same banner maintains a level of
consistency, this is because it can then grow
confusing if say a film is very dark and foreboding
but the trailer and the marketing paint it as a much
different affair. Unless the tone is similar this cannot
work or if the film is a parody, as such I have made
certain that my Poster and Magazine Front Cover
work in tandem with the teaser trailer: possessing
most of the same aspects and themes.

3. Style
I created a consistent style between the three texts by
limiting the colours used to mainly dark greys and black
but also using bright reds, oranges or white in order to
create contrast and compliment that at least looked good.
For example in the poster I only used white, grey, orange
and black as the four main colours and I created a
minimalist style that also showed the dark theme that I
was trying to replicate from the teaser trailer itself, the
poster is after all, simply a compliment to the teaser
trailer itself. In the poster I had to brighten up the colour
palette but I tried to keep it minimal in order to keep the
themes created similar.

4. Genre
In the three texts the genre is suggested using key
codes and signifiers that would make an audience
quickly identify that the genre is a crime thriller, this
is due to the inclusion of similar props and mise en
scene, I think that the video itself is the most
effective in portraying genre and then the poster
second and the magazine third. This is because the
poster is deliberately minimalist in order to illicit a
response from the viewer so that they ask
questions and become compelled to read further
into the texts.

5. Effectiveness
Overall I think that the teaser itself is the most
effective as in some of the aspects of the
ancillary tasks are very weak but they add a
compliment to the teaser itself by spreading
awareness, the combination of all three tasks
makes for an effective marketing.