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OUR VISION 
RETAIL EVERYWHERE ANYTIME 
Image + Shop + Social + Convergence
OUR CLIENTS
OUR EXPERTISE 
DESIGN 
Website’s creation 
Ergonomics 
User experience 
Merchandising 
CREATION 
Potential analysis 
Benchmark 
Best practices 
Digital vision 
Digital ecosystem 
IT 
SERVICE 
Logistics from A to Z 
Customer care 
Reservation 
Tablet in store 
CONTENU 
Day to day animation 
Photo shooting 
Video shootinh 
PERFORMANCE 
E-Marketing 
CRM 
Social Media 
Click and Collect 
Integration 
Development 
Hosting 
Maintenance
IN 10 YEARS DIGITAL HAS CHANGED EVERYTHING 
?
DISRUPTION
Once upon a time, 
retail and wholesale 
were happy together…
DIGITAL
40 000 
Multibrand stores were closed down in France in 2013 
(and 2/3 of the dinosaurs died)
Footwear 
sales 
=
ONLINE 
sales 
= 
++ 
Footwear 
sales
OFFLINE 
sales = 
++ 
-- 
Footwear 
sales 
ONLINE 
sales
FIRST DISRUPTION : PRODUCT KNOWLEDGE 
1995-2006 
BIRTH OF ECOMMERCE
BRANDS & SALES ASSISTANTS & CUSTOMERS 
THE NEW DEAL
BEFORE : SALES ASSISTANT = AUTHORITY 
PRODUCT INFORMATION 
BEST PRICE 
PROMOTIONAL PERIODS 
BRAND CLIENT 
X 
X 
X 
>
PRODUCT INFORMATION 
BEST PRICE 
PROMOTIONAL PERIODS 
X 
X 
X 
< 
FROM NOW ON : ACTIVE CONSUMERS 
BRAND CLIENT
SECOND DISRUPTION : MOBILE 
1995-2006 
BIRTH OF 
2007-2014 
MOBILE
THE SHOWROOMING PHENOMENON 
STORE BECOMES A SHOWROOM 
20% of Americans 
PURCHASE IS MADE ELSEWHERE 
58% on 
THREAT FOR RETAIL
THIRD DISRUPTION : THE « ONLY ONE » 
1995-2006 
2007-2014 
BIRTH OF 
MOBILE 
2014-… 
CONVERGENCE
CONVERGENCE 
TOWARDS THE « UNIQUE » CUSTOMER 
DATA MOBILE CROSS CHANNEL CONTENT
CULTURE 
TOUCH SCREEN 
STOCK AND PRODUCT INFORMATION 
VIRTUAL 3D 
FITTING ROOM 
DRIVE 
CLICK AND COLLECT / NO MORE QUEUE 
INFORMATIVE SCREEN 
VARIOUS INFORMATION 
QR CODE TERMINAL 
PRODUCT INFORMATION 
TERMINALS 
PROMOTION / IBEACON 
SALES ASSISTANT TABLET 
ADVICE EXTERIOR SCREEN 
SHOP 24H /24
ZERO STOCK CONCEPT STORE 
BY DESIGUAL
FUSION OF WORLDS
HOW ABOUT YOU, 
WHAT IS YOUR UBER ?
MAKE IT HAPPEN 
& 
DAVID SOBEL 
CEO 
+33 (0)6 23 17 74 89 
david.sobel@the-oz.com

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