1. TITLE:
Art
and
Science
of
the
Perfect
Pitch

2. Improving
Your
Business
Pitch
–
Presented
by
The
Market
Element

3. The
Story:
Circa
2013,
with
locaJons
in
Louisville,
CO
&
Katy,
TX
DRIVING
GROWTH
THROUGH
MARKETING
SCIENCE
-­‐ Strategy
-­‐ ExecuJon
-­‐ Content
-­‐ Website
-­‐ Measurement
We
provide
Managed
Services
&
CreaJve
Services
Partners:
HubSpot,
ReadyTalk,
Choozle

4. The
Specialty:
ATTRACT,
CONVERT,
CLOSE,
DELIGHT.
STRANGERS
-­‐>
VISITORS
-­‐>
LEADS
-­‐>
CUSTOMERS
-­‐>
PROMOTERS
How?
SEO,
Blog,
Social
Media,
Digital
AdverJsing,
Influencers,
Calls-­‐to-­‐AcJon,
Landing
Pages,
Forms,
Email
Nurturing,
Lead
Scoring,
Workflows,
Progressive
Profiling,
Personalized
Engagement,
Voice
of
the
Customer,
Social
Monitoring

5. The
Team

6. When
Swimming
with
the
Sharks…
Sell
a
vision
Know
your
audience
Do
your
homework
What
problem
to
solve?
Tell
a
story
Demonstrate
your
passion
Keep
it
simple
stupid
(KISS)
Talk
up
the
team
Act
normal
…
And
make
it
SNAPPY!

7. Masters
of
the
Perfect
Pitch

8. 10
FoundaJonal
Elements
for
an
(Im)perfect
Pitch
1. Go
Fish
Title
2. Our
Story
3. Meet
the
Team
4. Establish
Trust
5. The
Problem
6. Our
SoluJon
7. Unique
Value
ProposiJon
8. Blue
Steel
9. On
Bended
Knee
10. Next
Steps

9. ‘Go
Fish’
Title:
The
average
amenJon
span
of
a
human
is
8
seconds.
Goldfish?
9
seconds!
BE
BOLD.
BIG.
BLUNT.
BRAVE.

10. Our
Story:
Who?
What?
Where?
Why?
<CSC
Infographic
example>
Website
source:
www.csc.com/insights

11. Meet
the
Team:
Likeability.
Competency.
Trust.
<Serif
CreaJve
example>
Website
source:
serifcreaJve.com

12. Establish
Trust:
TesJmonials.
Case
Studies.
Strategic
Partnerships.
“If
people
like
you,
they
will
listen
to
you.
But
if
they
trust
you,
they
will
do
business
with
you.”
–
Zig
Ziggler

13. The
Problem:
Drivers.
Measurable
Impact.
Infographic
Story.
<Low
Back
Pain
infographic
example>
Website
source:
www.therapeuJcassociates.com

14. The
SoluJon:
Overview.
Features.
Benefits.
Easy
to
Understand.
<BackJoy
infographic
example>
Website
source:
www.medicalmega.com/category/aids-­‐to-­‐daily-­‐living/backjoy

15. Unique
Value
ProposiJon:
What
Makes
You
Special?
Price/Quality
RaJo.
Convenience.
AuthenJc
Brand.

16. Website
source:
www.cinechew.com
Blue
Steel:
Oh,
you
want
to
know
the
secret
to
BLUE
STEEL?
Describe
the
underlying
MAGIC
behind
your
product.

17. On
Bended
Knee:
Clear
ObjecJve.
Detailed
Plan.
Measurable
Results.
Expected
Outcome.

18. Next
Steps:
Reiterate
Value
Prop.
Specific
Next
Steps.
Be
THANKFUL!

19. CREATING
POWERFUL
DESIGNS

20. GO
BIG
OR
GO
HOME.

21. TECHNOLOGY’S
TOLL
You
Have:
8
seconds,
140
characters,
#hashtags.
They
Have:
3
devices
each.

22. SIMPLE
IS
THE
SECRET.
<Chicago
Flag
example>

23. 4
PRINCIPLES
OF
AN
ATTENTION-­‐GRABBING
DESIGN:
1. Visual
Tension
2. Contrast
3. NegaJve
Space
4. ‘Z’-­‐Pamern

24. Visual
Tension
<Starbucks
ad
example>

25. Contrast
<Apple
ipod
ad
example>

26. NegaJve
Space
<Volkswagon
ad
example>

27. ‘Z’-­‐Pamern
<Dagens
Industri
ad
example>

28. The
‘Mysterious’
CreaJve
Process

29. Rules
can
be
broken.

30. DELIVERING
THE
(IM)PERFECT
PITCH

31. BEFORE,
DURING
&
AFTER:
BEST
PRACTICES
FOR
NAILING
YOUR
PITCH
1. PreparaJon
2. 10/20/30
Rule
3. Body
Language
4. Finishing
Up

32. PreparaJon:
Kill
the
Bumerflies.

33. Heed
the
10/20/30
Rule
of
PowerPoint
“MarkeJng
is
no
longer
about
the
stuff
you
make…
but
about
the
stories
you
tell.”
–
Seth
Godin

34. Body
Language
If
a
picture
is
worth
1,000
words,
how
much
is
body
language?

35. Finishing
Up
1. ConJnue
the
ConversaJon
2. Field
QuesJons
3. Offer
Next
Steps

36. THANK
YOU!