Online Dating for Seniors

1. Online Dating for Seniors | Design Analysis, Spring, 2010
Online Dating for Seniors Team : Wrinkled kisses
Junyoung, Diba, Paolo, Shlomo, Stelios

2. Online Dating for Seniors | Design Analysis, Spring, 2010
This is Susan
She is a senior (72)
She is
considering dating again

3. Online Dating for Seniors | Design Analysis, Spring, 2010
Susan is also of a population likely that live longer
She is among the growing population who is now divorced
Only a few of Susan’s friends are comfortable with using internet
Percent of People Online
26%
70
to
75
Age Group
55-59 60-64 65-69 70-75 76+
%
of
Population
Life Expectancy & Divorce Rate
11%
78%
Year
1940 1950 1960 1970 1980 1990 2000
%
of
Population

4. Online Dating for Seniors | Design Analysis, Spring, 2010
The dating pool is larger but it is hard for them to connect

5. Online Dating for Seniors | Design Analysis, Spring, 2010
Susan doesn’t view dating the way
that younger people do.

6. Online Dating for Seniors | Design Analysis, Spring, 2010
Susan (71)
Dating related to a
realtionship(more formal)
Started in an era of more
parental control
A process of self-
integration(finding my
other half)
Believes man
should take
initiative
Less people in the group
daitng
Long term relationship
Marriage always in the
radar screen
Less opportunistic
Enjoy good life and sincere
communication
Connect through
commonactivities
Low tech everyday routine
Necessary “evil”?
Slow adoption of
change
More significant as
a means to preserve
memories
Indifferent to tends
Enjoy life now
Need of depen-
dency, but more
selfconcious
Family value strong but
not realistic
Raised in an era
of low divorce
rates
Extended families/high
value
Lower educational
opportunities for women
Societal volatility
Kelly (31) Coming from Dating Values View of the future
Relationship /
Partner intent
Technology literacy
An era of divorse
explosion
Neuclear family
Better educational
Opportunities
Affluent Society
More active for more years
Started in an era of more
liberated relationships
Dating as a process of
self affirmation, prefers
driver’s seat
Less stressed
in finding dates
(more people
avaialable)
Looking for “good” time/
partner from same age
group
Sexual drive
stronger
Frequently opportunistic,
have fun and “who knows”
Technology savvy
Absolutely necessary
Adapts swiftly to
change
The newer the better,
fashionably following
trends
“Things will work
out”
More dependent in peers,
likes being part of a pack
Archetypical family not a
priority

7. Online Dating for Seniors | Design Analysis, Spring, 2010
flirting
instant Messaging
evaluating person
High
finding website
Initial browsing
detail searching
chatting
blogging
forum
video Chatting
Email
writing Profile
24/7 service
magazine
Online service chat
Upload Image
Q&A
close account
grooming
Talking on the phone
online chat
small talk
talking to stranger
checking out
being introduced
flirting
going out to dinner
being set up
speed date
getting a phone number
kissing
asking on a date
one night stand
committing to relationshaip
Love letter
qualifying
payment
Paypal
Technology +
Technology -
Dating - Dating +

8. Online Dating for Seniors | Design Analysis, Spring, 2010
Email
kissing
Technology +
Technology -
Dating - Dating +

9. Online Dating for Seniors | Design Analysis, Spring, 2010
Technology +
Technology -
Dating - Dating +
Single Surfer
“I understand windows, I only
wish I understood men!“
Analog Lover
“I like the old fashioned way”
Lonely Technophobe
“I haven’t been kissed since last
time I saw a computer (1972)”
Mac Daddy
“The internet is my new single’s bar”

10. Online Dating for Seniors | Design Analysis, Spring, 2010
Susan
Jack
Technology +
Technology -
Dating - Dating +

11. Online Dating for Seniors | Design Analysis, Spring, 2010
Physical and mental disabilities
Can’t buy equipment
Web is not set up for seniors
Sensitivity of privacy
Computer illiteracy
Fear of trying new things
Barriers to comfort
with technology
Barriers to comfort with dating
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12. Online Dating for Seniors | Design Analysis, Spring, 2010
comfort with dating
comfort
with
tech
SeniorFriendFinder.com
AgeMatch.com
SeniorMatch.com
PrimeSingles.net
SilverSingles.com
DatingForSeniors.com
FiftyAlready.com
SeniorDateFinder.com
12MeetSenior.com
ExecutiveSeniorDating.com
Current top 10 dating sites

13. Online Dating for Seniors | Design Analysis, Spring, 2010
Experience map (ideal for Susan)
Attraction
Entry
Engagement
exit
extension
People Object environment Messages Services
Closer to an average
real persona
Combination of more
physical elements/
bigger in size friendlier
physical interface
More “inviting” Get back to enjoiying
life
More around
sharing
experiences
Simple and more
transparent
Simpler screen shots,
less overload
Simpler, more
direct and gradually
collecting info
Will help u with
getting back in the
process
Less confusing,
gradually introducing
Letter format,
telephone
Phone, interface
better adopted to
visually impaired
individuals
Less complex, closer
to her more imminent
friends and famiily
envieronments
More extended (more
activities related)
Would like to extend
the virtual towards
more “real life” 1-1
communication
Someone to talk to Phone call One step exit Respect for privacy Simple, respect my
privacy
More content relateing
to her interests
Maybe TV, phone Outside site
environmnet, social
groups
Limited and targeted
to her interests outside
dating
One stop shop for
keeping update

14. Online Dating for Seniors | Design Analysis, Spring, 2010