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Summer
Home Improvement
Marketing Ideas
It Is
HOT
Outside
And
Finally....
Summer
How can you get your
customers to think
about remodeling
their homes...instead
of their vacations?
Hot
Home Improvement Marketing Ideas
#1. Create a partner package
Partner with non-competing home improvement businesses that
share the same target audience to develop a winning package for
new home improvement leads.
If there isn't a non-competing home improvement business
available in your area-- perhaps your remodeling company could
partner with a restaurant, or theatre, and could partner together
to create a package.
Each company could then market and sell the package, and all
three would split the proceeds.
#2. Festival Contests
Summer is a fabulous time for neighborhood festivals.
Have your home improvement company rent booth space at
popular festivals your potential home improvement leads and
customers attend, then run a contest that collects contact
information in return for a chance to win a prize.
Make sure you follow up with customers once the festival is over.
#3. High Impact Banners
Identify summer hot spots in your city or town.
Think of areas like beaches, pools, attractions, that receive high
traffic, then strategically place large vinyl banners well within
view.
Vinyl banners are a minimal investment and your remodeling
company should be able to maximize their exposure to many
home improvement leads.
#4. Hot Weather Promo Items
Its hot out, and to
make sure your
remodeling
company gets
noticed, its time to
give out promo
items that home
improvement leads
will actually use! If
you're exhibiting at
the county fair or
Give out promo items that home improvement leads will actually
use!
If you're exhibiting at the county fair or another large festival,
think of things that your customers could use then--- and not just
stuff in a giveaway bag.
Things like coolie cups, fans, water bottles and other promotional
items are perfect for summer home improvement marketing to
drive leads.
Additionally have a stack of these items at your location, and give
them away to anyone who enters your remodeling company on
hot days.
#5. Temperature Related Discounts
Launch a fun campaign that gets new home improvement leads
into your location during the dog days of summer!
Have your remodeling company offer a discount based on how
high the temperature climbs.
You're remodeling company be able to land home improvement
leads and close more sales on days when customers would
otherwise stay indoors.
Of course, make sure your home improvement company's
showroom is air-conditioned to keep them inside longer.
What other creative summer home
improvement marketing ideas do you
have?
We'd love for you to share them with
us--click here!
About The Marketing Corner
The Marketing Corner (www.themarketingcorner.com) is an integrated and full
service marketing agency specializing in the home improvement and remodeling
industry. Based in Chicago, Illinois, The Marketing Corner works with service large
retailers and manufacturers, small independent contractors, and everyone in
between.
Signup and Click Here for a Free Marketing and Lead Generation
Session with The Marketing Corner, and see how our team of experts
can help transform your remodeling company's marketing.
844-4-LEADS-NOW
www.themarketingcorner.com

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5 Sizzling Hot Home Improvement Marketing Ideas For Summer

  • 5. How can you get your customers to think about remodeling their homes...instead of their vacations?
  • 7. #1. Create a partner package
  • 8. Partner with non-competing home improvement businesses that share the same target audience to develop a winning package for new home improvement leads. If there isn't a non-competing home improvement business available in your area-- perhaps your remodeling company could partner with a restaurant, or theatre, and could partner together to create a package. Each company could then market and sell the package, and all three would split the proceeds.
  • 10. Summer is a fabulous time for neighborhood festivals. Have your home improvement company rent booth space at popular festivals your potential home improvement leads and customers attend, then run a contest that collects contact information in return for a chance to win a prize. Make sure you follow up with customers once the festival is over.
  • 11. #3. High Impact Banners
  • 12. Identify summer hot spots in your city or town. Think of areas like beaches, pools, attractions, that receive high traffic, then strategically place large vinyl banners well within view. Vinyl banners are a minimal investment and your remodeling company should be able to maximize their exposure to many home improvement leads.
  • 13. #4. Hot Weather Promo Items
  • 14. Its hot out, and to make sure your remodeling company gets noticed, its time to give out promo items that home improvement leads will actually use! If you're exhibiting at the county fair or Give out promo items that home improvement leads will actually use! If you're exhibiting at the county fair or another large festival, think of things that your customers could use then--- and not just stuff in a giveaway bag. Things like coolie cups, fans, water bottles and other promotional items are perfect for summer home improvement marketing to drive leads. Additionally have a stack of these items at your location, and give them away to anyone who enters your remodeling company on hot days.
  • 16. Launch a fun campaign that gets new home improvement leads into your location during the dog days of summer! Have your remodeling company offer a discount based on how high the temperature climbs. You're remodeling company be able to land home improvement leads and close more sales on days when customers would otherwise stay indoors. Of course, make sure your home improvement company's showroom is air-conditioned to keep them inside longer.
  • 17. What other creative summer home improvement marketing ideas do you have? We'd love for you to share them with us--click here!
  • 18. About The Marketing Corner The Marketing Corner (www.themarketingcorner.com) is an integrated and full service marketing agency specializing in the home improvement and remodeling industry. Based in Chicago, Illinois, The Marketing Corner works with service large retailers and manufacturers, small independent contractors, and everyone in between. Signup and Click Here for a Free Marketing and Lead Generation Session with The Marketing Corner, and see how our team of experts can help transform your remodeling company's marketing. 844-4-LEADS-NOW www.themarketingcorner.com