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BUILDING EDUCATION & WORKFORCE READINESS 
IN A DIGITAL WORLD 
! 
Tess Posner 
Managing Director 
! 
@tessposner 
@samausa_
Ved Photo 
SamaUSA provides low-income 
Americans with 
digital skills and access to 
internet-based jobs to help 
them move out of poverty.
OUR MODEL 
SamaUSA trains low-income populations to earn money through online job 
platforms. 
By bringing digital literacy and Internet-based work opportunities to disadvantaged areas, 
we aim to transform communities across the nation through technology. 
MARKETABLE SKILLS 
Business and Personal 
Blogging 
! 
Customer Service 
! 
Virtual Assistant 
! 
DIGITAL WORK READINESS 
Soft skills 
! 
Entrepreneurship 
! 
Financial Literacy 
! 
ACCESS AND EXPOSURE 
Representatives from online 
work platforms provide extra 
coaching 
! 
Each graduate is equipped 
with a laptop
CURRENT OPERATIONS 
SamaUSA developed an online work training program that piloted in March 2013. 
! 
After meeting our pilot benchmarks, we began grew to serving six communities 
nationwide. We currently are expanding both online and internationally.
THE FUTURE OF WORK 
Global 
Competition + 
Collaboration 
Knowledge 
Economy 
Gig 
Economy 
Remote 
Work 
Fluid Work 
Arrangements 
Rapid 
Change 
Globalization 
Technology 
Recession 
Sources: RAND, DOL, Future of Work, Jacob Morgan 
Demographics
56% Female 
INCREASING DEMAND OF TECH SKILLS 
Percent of 
jobs 
requiring 
tech skills, 
2024 
In 10 years, 75% of jobs are predicted to 
require tech skills, up from 50% today. 
Source: Pew Internet Project
RISE OF THE SELF-EMPLOYED WORKER 
Today, there are over and they are 
projected STRATEGY 53 million freelancers to be 50% of the workforce 2013 (EST.) by 2020. 
2014 
60% 
40% 
20% 
0% 
*Projected 
1989 2014 2020 
Source: oDesk/ Elance, Intuit Report
VIRTUAL JOB MARKETPLACES BOOMING 
Online work is growing over 
22%, compared with 3% 
in offline jobs. 
! 
! 
There are over 80 online 
work platforms posting 
millions of jobs per year in 
hundreds of job categories. 
Source: oDesk/ Elance, Intuit Report
OLD MODELS NEED REFRESHING 
Workforce training and education must evolve in 
response to the changing economy: 
Curriculum 
! 
Prepare students for the new economy with core skills 
needed for jobs of the future. 
! 
Program Structure 
Able to adapt and change along with labor market. 
! 
1 
2
CORE SKILLS FOR THE NEW ECONOMY 
Digital skills 
! 
Entrepreneurship 
! 
Flexibility and 
adaptability 
! 
Life-long learning 
!
SUCCESS STORY: FROM LOCAL TO VIRTUAL 
“I’m learning to use the 
Internet as a tool to teach 
myself new skills” 
! 
Kristen Logan, 40, Merced, CA 
Administrative Assistant 
! 
! 
Virtual Assistant
WORKFORCE EDUCATION PROGRAM STRUCTURE 
1 Responsive to labor market changes 
2 Agile and Iterative 
2 Data-driven
LEAN STARTUP FOR AGILE PROGRAMS 
Build baseline 
program 
BUILD 
LEARN MEASURE 
Implement baseline 
to test assumptions & 
measure relevant 
metrics 
Apply learning to the 
next iteration of the 
program 
This cycle allows us to quickly generate hypotheses, test 
assumptions, and make improvements based on collected data.
CHANGE BRINGS OPPORTUNITIES 
! 
Greater access to 
information 
! 
New sources of income + 
jobs 
! 
Meaningful work + 
lifelong learning 
! 
Collaboration on a global 
scale 
!
THANK YOU 
! 
@samausa_ 
! 
facebook.com/samausa1
Building Education and Workforce Readiness in a Digital World

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Building Education and Workforce Readiness in a Digital World

  • 1. ! BUILDING EDUCATION & WORKFORCE READINESS IN A DIGITAL WORLD ! Tess Posner Managing Director ! @tessposner @samausa_
  • 2. Ved Photo SamaUSA provides low-income Americans with digital skills and access to internet-based jobs to help them move out of poverty.
  • 3. OUR MODEL SamaUSA trains low-income populations to earn money through online job platforms. By bringing digital literacy and Internet-based work opportunities to disadvantaged areas, we aim to transform communities across the nation through technology. MARKETABLE SKILLS Business and Personal Blogging ! Customer Service ! Virtual Assistant ! DIGITAL WORK READINESS Soft skills ! Entrepreneurship ! Financial Literacy ! ACCESS AND EXPOSURE Representatives from online work platforms provide extra coaching ! Each graduate is equipped with a laptop
  • 4. CURRENT OPERATIONS SamaUSA developed an online work training program that piloted in March 2013. ! After meeting our pilot benchmarks, we began grew to serving six communities nationwide. We currently are expanding both online and internationally.
  • 5. THE FUTURE OF WORK Global Competition + Collaboration Knowledge Economy Gig Economy Remote Work Fluid Work Arrangements Rapid Change Globalization Technology Recession Sources: RAND, DOL, Future of Work, Jacob Morgan Demographics
  • 6. 56% Female INCREASING DEMAND OF TECH SKILLS Percent of jobs requiring tech skills, 2024 In 10 years, 75% of jobs are predicted to require tech skills, up from 50% today. Source: Pew Internet Project
  • 7. RISE OF THE SELF-EMPLOYED WORKER Today, there are over and they are projected STRATEGY 53 million freelancers to be 50% of the workforce 2013 (EST.) by 2020. 2014 60% 40% 20% 0% *Projected 1989 2014 2020 Source: oDesk/ Elance, Intuit Report
  • 8. VIRTUAL JOB MARKETPLACES BOOMING Online work is growing over 22%, compared with 3% in offline jobs. ! ! There are over 80 online work platforms posting millions of jobs per year in hundreds of job categories. Source: oDesk/ Elance, Intuit Report
  • 9. OLD MODELS NEED REFRESHING Workforce training and education must evolve in response to the changing economy: Curriculum ! Prepare students for the new economy with core skills needed for jobs of the future. ! Program Structure Able to adapt and change along with labor market. ! 1 2
  • 10. CORE SKILLS FOR THE NEW ECONOMY Digital skills ! Entrepreneurship ! Flexibility and adaptability ! Life-long learning !
  • 11. SUCCESS STORY: FROM LOCAL TO VIRTUAL “I’m learning to use the Internet as a tool to teach myself new skills” ! Kristen Logan, 40, Merced, CA Administrative Assistant ! ! Virtual Assistant
  • 12. WORKFORCE EDUCATION PROGRAM STRUCTURE 1 Responsive to labor market changes 2 Agile and Iterative 2 Data-driven
  • 13. LEAN STARTUP FOR AGILE PROGRAMS Build baseline program BUILD LEARN MEASURE Implement baseline to test assumptions & measure relevant metrics Apply learning to the next iteration of the program This cycle allows us to quickly generate hypotheses, test assumptions, and make improvements based on collected data.
  • 14. CHANGE BRINGS OPPORTUNITIES ! Greater access to information ! New sources of income + jobs ! Meaningful work + lifelong learning ! Collaboration on a global scale !
  • 15. THANK YOU ! @samausa_ ! facebook.com/samausa1