The Digital Readiness of the DMO - ECM Turin 2015
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The world is changing at a rapid pace thanks to digital, technological and social media developments. How does a destination marketing organization keep up with this (r)evolution? Find out in this inspirational yet pragmatic presentation! Questions? Don't hesitate to reach out to us.
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The Digital Readiness of the DMO - ECM Turin 2015
- 1. THE DIGITAL READINESS OF THE DMO European Cities Marketing #ECMTurin2015 - 5th June 2015
- 2. HI! sofie@talkingheads.be +32 478 208 411 www.talkingheads.be twitter.com/lamazone linkedin.com/in/sofieverhalle facebook.com/lamazone Managing Partner at Talking Heads I’m Sofie Verhalle aka Lamazone
- 3. Clients we’ve made happy
- 4. Why should you be digitally ready? For what?
- 5. H OW D I D W E G E T H E R E ?
- 6. Social media are the online tools and platforms people use to share their experiences, insights and opinions with eachother.
- 7. From broadcasting to networking
- 8. From one way communication…
- 9. … to a communication roundabout
- 10. Social as a starting point Corp Com Int Com HR IT … Social Media Pur chase Admin- istration Ext Com
- 11. Social Media social media core team …Corp Com Int Com HR IT Pur chase Admin- istration Ext Com
- 12. …Corp Com Int Com HR IT Pur chase Admin- istration Ext Com social business & social government Social Media
- 13. I N T E R N conversation, collaboration & co-creation E X T E R NI N & E X
- 14. Updated company vision Thriving culture of innovation Improved customer journey Greater competitive advantage Increased internal collaboration More empowered workforce Improved efficiency Deeper data analysis Increased customer conversion and loyalty Key benefits of #socbiz Credit: Brian Solis - Digital Transformation - Altimeter
- 15. TRENDS?
- 16. Organization society POlitical/economical technology individually responsibility Sustainability global Local big &small data Cloud computing social mobile transparency collaboration Civilparticipation Sharing,Peerto peer flexibility connectivity senseofpurpose authenticity
- 17. 1 openness
- 18. Sharing by push or frictionless
- 19. Always ON Always connected Always personal Principles
- 20. 24/7 communication? Active on all channels? 1 on 1 contact? Impact? as well internally as externally
- 21. 2 closed
- 22. the right to be anonymous selective unavailable disconnected *not “anonymous”
- 24. one to one - one to many
- 25. one to one - one to many
- 26. Lack of trust Room for absence Anonymous Principles
- 27. Gaining trust Choose your moment to connect Identification? impact as well internally as externally
- 28. 3 togetherness
- 33. working together
- 34. Social business … Social Media Corp Com Int Com HR IT …Purchase Admin- istration Ext Com
- 36. I N T E R N conversation, collaboration & co-creation E X T E R NI N & E X
- 39. Listening, conversing Facilitating Reaching out impact as well internally as externally
- 40. Overall key principles Transparency Openness Equality as well internally as externally Instant change Collaboration
- 41. Bron afbeelding: Kenny Louie H O W D I G I TA L LY M AT U R E A R E YO U ? H O W # C O N V I S YO U R # O R G ?
- 42. listen think do ✓ Devise a lean strategy ✓ Set goals ✓ Set up easy processes ✓ People-based ✓ Agile ✓ Find you superheroes within your organization, and find their strengths ✓ Monitor your external ambassadors ✓ Find patterns and connections ✓ Index the tools ✓ Index the needs ✓ Give responsibility ✓ Give tools ✓ Work with pilots ✓ Throw away what doesn’t work ✓ Repeat what works ✓ Evaluate quickly
- 43. openvertrouwen collaboratie 1 2 3 G O G O G O !
- 44. twitter.com/lamazone sofie@talkingheads.be +32 478 208 411 www.talkingheads.be linkedin.com/in/sofieverhalle facebook.com/lamazone feel free to connect
- 45. ✓ OUR BLOG FOR ALL THINGS SOCIAL ✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS ✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA ✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES ✓ LINKEDIN TO CONNECT PROFESSIONALLY ✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF! Stay connected to Talking Heads?