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A LITTLE MORE ACTION
A LITTLE LESS CONVERSATION
SOFIE VERHALLE - TALKING HEADS - #JBOYE15
Towards A #Socbiz & #Egov With
Smarter Social Media & Better Collaboration
I’m Sofie
aka
Lamazone
Hi!
sofie@talkingheads.be
+32 478 208 411

www.talkingheads.be

twitter.com/lamazone
linkedin.com/in/sofieverhalle

facebook.com/lamazone
feel free to connect:
PLEASED TOMEET YOU
TRENDS& IMPACT
Organization
society
POlitical/economical
technology
individually
responsibility
Sustainability global
Local big &small data
Cloud computing social
mobile
transparency
collaboration Civilparticipation
Sharing,Peerto peer flexibility
connectivity senseofpurpose
authenticity
OPEN
Always ON
Always connected
Always personal
Principles
24/7 communication?
Active on all channels?
1 op 1?
Impact?
CLOSED
Distrust
Room for absence
Anonymity
Principles
Gain trust
Leave room for absence
Respect anonymity
Impact
TOGETHERNESS
From flying solo
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
Over basic collaboration
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
to social business & government
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
organisation
hierarchy collaboration
I N
conversation, collaboration & co-creation
E XI N & E X
Conversation
Collaboration
Co-creation
Principles
Listen
Facilitate
Make the fist move
impact
both internal as external
WHATABOUT YOU?
BETTERSMARTER
STEPS
Build a social business & government
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
HAVE IMPACT ON
COMPANY
DECISIONS
HELP BUILD
COMPANY CULTURE
GET TO KNOW
YOUR COLLEAGUES

1
2
3
SOCIAL BUSINESS & GOVERNMENT
BENEFITSEMPLOYEES*

WORK MORE
EFFICIENTLY
INCREASE YOUR
EXPERTISE
CONTINUOUS
LEARNING FROM
COLLEAGUES



IMPROVE YOUR 

PMSKILLS
WORK AGILE AND
REMOTELY
BRAINSTORM
WITH BROADER
AUDIENCE


BOOST YOUR
CAREER
SHOW OFF OWN
WORK

SHARE YOUR
TEAM’S SUCCESSES
GAIN NEW
INSIGHTS VIA
FEEDBACK
CROWD SOURCE
R&D

4
5
6
7
8
9
10
11
12
13
14
*arguments to get buy-in
SOCIAL BUSINESS & GOVERNMENT
BENEFITSYOURBUSINESS*

RESEARCHANDDEVELOPMENT



INNOVATIVE INSIGHTS (NEW TRENDS)

DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS

REALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)

MARKETING&COMMUNICATIONS



MARKETING INSIGHTS 

DIRECT RESPONSE

CAMPAIGN TRACKING

EVENT MANAGEMENT THROUGH EVENT-
EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMERCARE



IMMEDIATE MONITORING AND DETECTION

FOLLOW UP FASTER

MAINTAIN AMBASSADORS 

REWARDS LOYAL CUSTOMERS
SALES



SALES INSIGHTS 

CATCHING THE LEAD

PROACTIVE LEAD GENERATION THROUGH

REFERRALS AND TESTIMONIALS

*arguments to get buy-in
FIND THE
SUPERHEROES
IN YOUR
COMPANY!
1
FIND THE
COMMON
DENOMINATOR
TO GET
BUY-IN!
2
CHANGE
THE WAY
IN WHICH
YOU WORK
3
SOME SUPERHERO TIPS!
Transparency, vision and leadership are essential
Focus on the positive stories. Build cases.
With great power comes great responsibility
Building a strong and loyal community
takes time
No external brand love
without internal brand love
✓ OUR BLOG FOR ALL THINGS SOCIAL
✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS
✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA
✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES
✓ LINKEDIN TO CONNECT PROFESSIONALLY
✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF!
Stay connected to Talking Heads?
twitter.com/lamazone

sofie@talkingheads.be
+32 478 208 411

www.talkingheads.be

linkedin.com/in/sofieverhalle

facebook.com/lamazone
feel free to connect

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