"What does it take to become a réal social government, e-gov or social business?"
The world is changing at a steady pace. Digital disruption is making businesses and governments alike adapt or die. We’re already noticing social media and network thinking are influencing and changing the way large corporations and governments connect with customers and citizens. #egov or #convgov are just the first steps in the way to #socialgov: an agile and flexible government where citizens and employees alike converse, communicate and collaborate. For businesses we see that traditional ways of working and communicating are being questioned. There is a shift towards a #socbiz, or social business approach, in which corporations evolve a more transparent and collaborative system with customers and employees. Employees as well? Why yes, the citizen or customer might be king, but your employees are your superheroes.
In this talk we focus on the ideas, workflows and challenges behind internal collaboration in an #egov and #socbiz.
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A little less conversation, a little more action
1. A LITTLE MORE ACTION
A LITTLE LESS CONVERSATION
SOFIE VERHALLE - TALKING HEADS - #JBOYE15
Towards A #Socbiz & #Egov With
Smarter Social Media & Better Collaboration
22. Build a social business & government
…
Social
Media
Corp
Com
Int
Com
HR IT …Purchase
Admin-
istration
Ext
Com
23. HAVE IMPACT ON
COMPANY
DECISIONS
HELP BUILD
COMPANY CULTURE
GET TO KNOW
YOUR COLLEAGUES
1
2
3
SOCIAL BUSINESS & GOVERNMENT
BENEFITSEMPLOYEES*
WORK MORE
EFFICIENTLY
INCREASE YOUR
EXPERTISE
CONTINUOUS
LEARNING FROM
COLLEAGUES
IMPROVE YOUR
PMSKILLS
WORK AGILE AND
REMOTELY
BRAINSTORM
WITH BROADER
AUDIENCE
BOOST YOUR
CAREER
SHOW OFF OWN
WORK
SHARE YOUR
TEAM’S SUCCESSES
GAIN NEW
INSIGHTS VIA
FEEDBACK
CROWD SOURCE
R&D
4
5
6
7
8
9
10
11
12
13
14
*arguments to get buy-in
24. SOCIAL BUSINESS & GOVERNMENT
BENEFITSYOURBUSINESS*
RESEARCHANDDEVELOPMENT
INNOVATIVE INSIGHTS (NEW TRENDS)
DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS
REALTIME INNOVATION AND FEEDBACK
(=CROWDSOURCED RESEARCH AND DEVELOPMENT)
MARKETING&COMMUNICATIONS
MARKETING INSIGHTS
DIRECT RESPONSE
CAMPAIGN TRACKING
EVENT MANAGEMENT THROUGH EVENT-
EXPERIENCE AND FOLLOW UP (LEADS)
CUSTOMERCARE
IMMEDIATE MONITORING AND DETECTION
FOLLOW UP FASTER
MAINTAIN AMBASSADORS
REWARDS LOYAL CUSTOMERS
SALES
SALES INSIGHTS
CATCHING THE LEAD
PROACTIVE LEAD GENERATION THROUGH
REFERRALS AND TESTIMONIALS
*arguments to get buy-in
28. SOME SUPERHERO TIPS!
Transparency, vision and leadership are essential
Focus on the positive stories. Build cases.
With great power comes great responsibility
Building a strong and loyal community
takes time
No external brand love
without internal brand love
29. ✓ OUR BLOG FOR ALL THINGS SOCIAL
✓ TWITTER FOR FAST SOCIAL MEDIA SNIPPETS
✓ SLIDESHARE TO BE SMARTER WITH SOCIAL MEDIA
✓ FACEBOOK FOR A SNEAK PEEK BEHIND THE SCENES
✓ LINKEDIN TO CONNECT PROFESSIONALLY
✓ SPEAK DUTCH? SCHRIJF JE IN OP ONZE NIEUWSBRIEF!
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