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TNS Mobile Life Summary Sheet
1.
Driving growth through mobile Mobile
Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile. The ubiquity of mobile and the rapid growth of Smartphones have had a huge impact on the way consumers behave. From web browsing and mobile commerce, to social networking and location-based services, people are engaging with an ever- increasing range of services on their phone. As the most multi-dimensional channel available to marketers, mobile is enabling interaction with consumers on a personal level, offering new forms of engagement and rewards, while providing retailers and brands with valuable data and digital advertising opportunities. With global mobile penetration at 92% across the markets studied and great swathes of the world accessing the Internet for the first time via mobile, every marketer needs to consider the role that mobile plays in delivering their strategy. A vital tool for businesses looking to understand how mobile can help to fuel business growth, Mobile Life informs marketing planning, guides partnership decisions and helps to prioritise innovation projects. Follow us on Mobile Life © TNS 2013
2.
How to use
Mobile Life There are many different ways to access the full study, from purchasing an in-depth report on a specific geography or category, through to access to all reports and the raw data itself, together with an online platform to further interrogate it. The real benefit of Mobile Life comes from collaborating with one of TNS’s mobile experts, operating in over 80 markets globally to address a specific business challenge. TNS’s strong local presence enables us to provide recommendations for growth that are based on a close understanding of the individual market. Availability The latest Mobile Life findings will be available from the end of April 2013. About TNS TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market- leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. To register your interest, please contact us at connectedworld@tnsglobal.com or via Twitter @tns_global For more information please visit www.tnsglobal.com Mobile Life helps to address key questions: ■■ What impact is mobile having in the retail channel and how can brands minimise the risks and realise the opportunities? ■■ What are the mobile platforms and services that are driving consumer engagement today and which are most likely to grow in the future? ■■ How are consumers behaving on mobile and what opportunities do these behaviours present to brands? ■■ How will ‘mobile wallet’ change consumer behaviours? And what actions should brands take to plan for this today? ■■ What other devices are people using and how will increased uptake of tablets change the environment further? Scale and coverage Mobile Life is an annual investigation into the behaviours, motivations and priorities of the world’s mobile phone users. Now in its eighth year, Mobile Life is the most comprehensive view of how the world’s consumers are using their phones today and the opportunities this presents for brands. © TNS 2013 Follow us on Mobile Life Based on 38,000 conversations in 43 countries, Mobile Life is designed to capture the entire population of mobile users in each market and includes: Argentina, Australia, Brazil, Cameroon, Canada, China, Czech Republic, Egypt, Finland, France, Germany, Ghana, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Philippines, Poland, Portugal, Russia, Saudi Arabia, Senegal, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UAE, UK, USA, Vietnam.
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