Presentation of Michael Dwan, Director, Creative Solutions EMEA Microsoft Advertising on the driving engagement event at the 29th of January in Amstelveen, the Netherlands. The event was organised by Microsoft Advertising for advertisers and media agency's.

1. http://advertising.microsoft.com/europe Digital Creativity Michael Dwan Director, Creative Solutions EMEA

2. Fate

3. Creativity is called for in hard times

4. “ The ability to use the internet in terms of great brand story telling is still at its infancy. It’s going to become more artful ... but it’s going to take creative people to embrace the possibilities of what you can do...” Lee Clow Global Director of Media Arts at TBWA Worldwide May 2008 The State of Display

7. Brand Centric

17. Luxury Showreel

23. Lateral Thinking!

24. Brand Advocates

27. ‘ We always overestimate the change that will occur in the the change that will occur in the next ten’ next two years and underestimate ‘ Brand-Headed’

28. Tomorrow Now

31. this will change forever the way you think about digital photos.. Picture the Future Photosynth

33. “ Trust but verify!”

35. “ Life is not measured by how many breaths you take, but by how many moments in life take your breath away!” Mark Twain

37. [email_address] http://advertising.microsoft.com/europe