Big name brands from Dove to Old Navy to Purina have all leveraged the power of selfies with varying degrees of success. Should marketers be using selfies as part of their overall ad strategy? Get more selfie (and belfie!) data from our blog: https://www.surveymonkey.com/blog/2015/01/16/hey-marketers-heres-why-your-selfie-campaigns-arent-working/

1. SELFIE AD CAMPAIGNSSELFIE AD CAMPAIGNSSELFIE AD CAMPAIGNS

2. 44%Of respondents said
the main reason they
take selfies is to share
a special moment

3. 45%Of respondents share
their selfies on Facebook
45
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Carmen Sandoval with Joel McDowell
Today at 1:56 PM
45% post selfies to facebook
Jamie Jackson
Today at 1:34 PM
SMA 93%5:27 PM

4. 38%Think using selfies in ad
campaigns is a fad and
will not last long

5. 77%Have not considered
purchasing a product or
service simply because
its ad campaign
included selfies

6. 48%Said they wouldn’t buy
a selfie-related product,
such as a selfie-stick,
or a mini-tripod

7. Market Research
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