SWOT Analysis Presentation. SWOT (Strengths, Weaknesses, Opportunities, Threats) is a Business Analysis tool used by Business Analyst worldwide. This presentation is just a glimpse of it.

1. SWOT Analysis
Presented by:
Sunilkumar Majhi [ AMBCS ]
www.sunilkumarmajhi.wordpress.com

2. SWOT Analysis
Need for SWOT
Analysis
SWOT
Analysis
Internal
Factors
External
Factors
Benefits and
Limitations of
SWOT Analysis
CASE Study
Brief description over
the need of SWOT
Analysis
The definition of SWOT
Analysis and the other
factors affecting it.
Internal Factors
affecting the SWOT
Analysis Technique
External Factors
affecting the SWOT
Analysis Technique
Benefits and Limitations
impacting the SWOT
Analysis Technique
A detailed case study covering the multiple aspects that needs to be taken into
consideration while performing a SWOT Analysis.
Also, the levels of SWOT Analysis that needs to be performed while making a strategic
decisions.
The case study focuses on SWOT Analysis for the launch of a new Insurance product in
a emerging market.

3. SWOT Analysis
• SWOT Analysis is a strategic analysis technique that gives a clear picture about a Brand,
Product, or an Organization.
• The Analysis helps to Identify SWOT (Strengths, Weaknesses, Opportunities and
Threats) for an Organization.
• It is always recommended to have a proper SWOT Analysis before planning to expand
business of an organization.
• Mostly associated with marketing strategy of an organization but can be extended to
other strategy making decisions as well.
Need for SWOT
Analysis
A tool that identifies the strengths, weaknesses, opportunities and
threats of an organization. Specifically, SWOT is a basic,
straightforward model that assesses what an organization can
and cannot do as well as its potential opportunities and threats.
DEFINITION
FACTORS

4. SWOT Analysis
S W
O T
WEAKNESSES
THREATS
STRENGTHS
OPPUTUNITIES
I N T E R N A L F A C T O R S
E X T E R N A L F A C T O R S
SWOT
Analysis

5. SWOT Analysis
FOUR
Its very obvious every organization knows their strengths and weaknesses.
Internal
Factors
ONE
These are those
factors that are
known to the
organization.
TWO
These factors have been
evaluated from the past
performance history of
an organization.
THREE
The two key component of
SWOT Analysis that fall under
this category are Strengths and
Weaknesses.
FIVE
If extended to an individual entity we all know about our strengths and
weaknesses.
SIX
Out of all listed Strengths and weaknesses only a few strategic parameters
would be taken into consideration for SWOT Analysis

6. SWOT Analysis
FOUR
The two key component of SWOT Analysis
that fall under this category are Opportunities
and Threats.
External
Factors
ONE
These are those
factors on which
the company need
to focus.
TWO
These factors determines
the future Business
success or failure of an
organization
THREE
The organization needs to be
very careful while considering
these parameters to be
enforced into their businesses
FIVE
Even we can extend this analysis to ourselves for effective and visible progress
in our careers.

7. SWOT Analysis
Benefits and
Limitations of
SWOT Analysis
Effective identification of Strengths, Weaknesses, Opportunities and Threats
Helps in determining business goals and Strategies.
Evaluation of the current state (Market Position) of the Organization
Evaluation of the future state (Future Position) of the Organization.
Lots of parameters making it hard to address all.
Parameters needs to wisely chosen else the result may be negative.
Difficulty in identifying alternative solutions.
Confusion in realizing the benefits of the parameters sequentially hence results in prioritization
issues.
LIMITATIONS
B E N E F I T S

8. SWOT Analysis
CASE
Study
African Insurance Inc. has decided to expand its insurance business in Emerging
markets like India, Nepal and Sri Lanka.
The Insurance company is a pioneer in South Africa with many recognitions and
primarily deals with Life Insurance.
Perform a SWOT Analysis for “African Insurance Inc.”
P R O B L E M S T A T E M E N T
STEP 1 : B R A I N S T O R M
STRENGTHS
• Know Insurance
business very well.
• Demonstrated
capabilities in the
field of insurance.
• Trusted brand.
WEAKNESSES
• Very little knowledge
on regulatory norms.
• Very little knowledge
on local people
insurance preference
and spends.
THREATS
• Extensive competition
from already existing
insurance providers.
• Cultural Marketing
strategy for more
market penetration.
OPPUTUNITIES
• Addition of new
markets in the
company portfolio.
• Scope of becoming a
global recognizing
brand.

9. SWOT Analysis
CASE
Study
It is very important to identify the levels of SWOT Analysis.
Here the levels of SWOT Analysis would be:
• BRAND
• PRODUCT
• CAPABILTY
• PEOPLE
There can be N-Levels of SWOT Analysis. The more number of levels in analysis
will result in better strategy for decisions.
STEP 2 : LEVELS OF SWOT ANALYSIS
BRAND PRODUCT PEOPLECAPABILTY

10. SWOT Analysis
CASE
Study
STEP 3 : S W O T A N A L Y S I S
BRAND PRODUCT CAPABILITY PEOPLE
STRENGTHS Trusted brand in
Insurance
business
Provide regular
+ Additional
discounts and
features.
High Level of
expertise in
Insurance
business
People are
investing
considerably in
Insurance.
WEAKNESSES No one knows
about the brand
in emerging
markets
Comply with
regulatory
norms of the
emerging
markets.
Expertise is
restricted to
the market of
origination of
Company. i.e.
Africa.
Culture
restriction for
penetration
into rural areas
OPPURTUNITIES Scope for
becoming a
global brand.
Learn new
market trends.
Develop in
new markets
Gaining People
faith in new
market.
THREATS Existing
Insurance
Service
Providers
Launching the
right product
with right
premium.
Gain expertise
with Agility
Already trust
local major
Insurance
providers.