A visual presentation on calligram design that can serve as design strategies for logo artists and brand creatives. "A Word to the Eyes" (AWTTE) is an ingenious publishing of lexicon and artistry that uses calligram to reduce the burden of memorizing in acquiring collegiate vocabulary. To preorder AWTTE go to: www.awordtotheeyes.com/contact.html

1. EYES

2. A VISUAL PRESENTATION ON CALLIGRAM DESIGN
BY SUDIO SUDARSAN

3. THERE ARE FOUR TYPES OF VISUAL IDENTIFIERS

4. A SYMBOL IS AN ABSTRACTION THAT REPRESENTS AN IDEOLOGY

5. A WORDMARK OR LOGOTYPE IS THE LITERAL NAME OF AN ORGANIZATION

6. A MONOGRAM IS A MOTIF OF TWO/MORE LETTERS IN DECORATIVE DESIGN

7. A COMBINATION MARK CONSISTS OF A SYMBOL AND WORDMARK

8. SO, WHAT’S A CALLIGRAM?

9. A CALLIGRAM IS A VISUAL IMAGE RELATED TO THE MEANING OF THE WORD
CUP-SHAPED DEVICE
USUALLY MADE IN
CAST METAL FOR
SOUND MAKING.
CALLIGRAM
FOR BELL

11. THIS PRESENTATION EXPOUNDS DESIGN
STRATEGIES TO DRAW CALLIGRAMS

12. “A WORD TO THE EYES” WAS ORIGINALLY CONCEIVED AS A VOCABULARY
DEVELOPMENT BOOK, USING CALLIGRAM TO DEFINE SAT/GRE TEST WORDS

13. I ANTICIPATE THAT IT CAN HELP LOGO ARTISTS IN
REPURPOSING SOME OF THESE DESIGN STRATEGIES

14. READY?

15. I PUT TOGETHER 30 USEFUL STRATEGIES

16. SHAPE OBJECT INTO LETTER
ONE

17. ca e

18. SHAPE LETTER INTO OBJECT
M
TWO

20. INSERT PERTINENT MEANING INTO THE NEGATIVE SPACE OF LETTERS
THREE

21. STILETTO

22. COMBINE LETTERS TO FORM OBJECT
FOUR

23. C IR

24. DESIGN OBJECTS IN KERNING BY MODIFYING LETTERS
FIVE

26. EXTEND LETTER(S) TO DRAW OBJECT
A
SIX

28. DISPLACE LETTER(S) TO IMPLY MEANING
SEVEN

29. ideH

30. TRIM LETTER(S) TO SUGGEST MEANING
EIGHT

31. ECLIPSE

32. REMOVE LETTER TO SIGNIFY TENOR
NINE

33. MEM RY

34. REMOVE PORTIONS OF THE WORD TO INDICATE MEANING
TEN

35. half

36. CONTRAST COLOR TO INDICATE MEANING
ELEVEN

37. AMNESIA

38. VARY LETTER SIZE/THICKNESS TO INDICATE MEANING
TWELVE

39. EX P LOS
I
N
O

40. OVERLAP LETTERS TO REVEAL MEANING
THIRTEEN

41. jma

42. OBJECT CAN REPLACE LETTER TO SUGGEST DEFINITION
S
FOURTEEN

44. MODIFY STEM, ARM, OR ELEMENT OF A LETTER
FIFTEEN

46. ASCENDERS/DESCENDERS OF LETTERS PROVIDE OPPORTUNITIES
SIXTEEN

48. REORGANIZE THE ARRANGEMENT OF LETTERS
SEVENTEEN

49. CNOFEUS

50. REPEAT LETTERS FOR EFFECT OR TO SUGGEST DEFINITION
EIGHTEEN

51. DOM NOIII
II
I

52. INSERT OBJECT INTO THE NEGATIVE SPACE OF ASCENDERS/DESCENDERS
NINETEEN

53. Chess

54. REPOSITION LETTERS TO INDICATE MEANING
TWENTY

55. E
QU EN

56. REPOSITION LETTER ELEMENTS TO SIGNAL MEANING
TWENTY ONE

58. DRAW OBJECT OVER THE WORD
TWENTY TWO

60. DRAW LETTER(S) OVER THE OBJECT
TWENTY THREE

62. SPIN, SWIVEL, TURN, AND TWIST THE WORD
TWENTY FOUR

64. USE PAREIDOLIA TACTIC IN NEGATIVE SPACE
TWENTY FIVE

66. MINIMALISM IS THE SUPREME FORM OF DESIGN ELEGANCE
TWENTY SIX

67. IRTSH

68. HIGHLIGHT DETAILS IN THE NEGATIVE SPACE
TWENTY SEVEN

70. ORIENT LETTER(S) OR WORD DIFFERENTLY
TWENTY EIGHT

71. DiE

72. VARY KERNING OF THE WORD TO ALLUDE DEFINITION
TWENTY NINE

73. RAC SM

74. WELD TWO STRATEGIES WITHOUT OVERDOING
THIRTY

76. “A WORD TO THE EYES” (AWTTE) IS A BOOK OF CALLIGRAMS;
IT EMPLOYS VISUAL TRICKS TO IGNITE PASSION FOR WORDS.

77. AWTTE USES HIGH-FREQUENCY TEST WORDS TO
DEVELOP VOCABULARY IN A MEMORABLY FUN WAY

78. PREORDER AWTTE TO GET NOTIFIED OF KICKSTARTER LAUNCH
http://www.awordtotheeyes.com/contact.html

79. SUDIO IS A BRAND STRATEGIST;
HE IS THE AUTHOR OF AWTTE BOOK.

80. BOOK SUDIO
http://www.awordtotheeyes.com
@awordtotheeyes
www.instagram.com/awordtotheeyes
awordtotheeyes.tumblr.com
http://www.iSudio.com
@iSudio
www.instagram.com/iSudio
iSudio.tumblr.com

81. CALLIGRAM
IS
THINKING
MADE
VISUAL
Sud󰇮 󰈣 󰉍u󰈧󰇧󰈦s󰈜󰇳