BrainSell reviews some of the key differences between three leading marketing automation platforms: Act-On, Pardot and Hubspot.

1. Marketing Automation
Summer SLAM!

2. Presenters
Sonja Fridell,
President at BrainSell
Deven Pearson,
Business Development
Manager at BrainSell

3. About BrainSell
• Trusted technology advisor based in Boston,
MA
• Non-biased consultant representing a variety of
CRM, ERP, and marketing platforms
• 21 years of successful implementations
• Core focus on consulting before software

4. Agenda
Features
CRM Integrations
Pricing
Key differences
QA

5. Features and Functionality
Inbound
Outbound
Automation
Reports and
Analytics
Apps/Connectors
SEO Audit
Social Media
Website Prospecting*
Landing Pages
Forms
Native CMS & Blog Interface
SEO Audit
Social Media
Website Prospecting*
Landing Pages
Forms
SEO Audit
Social Media
Website Prospecting*
Landing Pages
Forms
GoToWebinar AdWords
Twitter
LinkedIn
FaceBook
Google+
Bitly
GoogleURL
Google Analytics
WordPress
Litmus
Cisco WebEx* CoreMetrics
GoToWebinar AdWords
Twitter ZoomInfo
LinkedIn Outlook
Facebook Litmus
Bitly
Google URL
Google Analytics
BigStock
WordPress
Cisco Webex
Gotowebinar
Twitter
LinkedIn
Facebook
Bitly
Google Analytics
AdWords
Outlook integration - up to 2013
WordPress
Email Marketing
Events & Webinars
Reporting
Email Marketing
Events & Webinars
Reporting
Email Marketing
Events & Webinars
Reporting
WorkFlow
Email lead nurturing
Lead Management
Drip programs
Workflows & Logic
Email lead nurturing
Lead Management
Drip programs
Workflow
Email lead nurturing
Lead Management
Drip programs
Conversion Funnels
Campaign Reports
Prospect & Customer Insights
Conversion Funnels
Campaign Reports
Prospect & Customer Insights
Measure Online Presence*
Revenue Impact*
Conversion Funnels
Campaign Reports
Prospect & Customer Insights
Measure online presence

6. Native CRM Integrations
$800/mo

7. Pricing - 10,000 Contacts
Monthly Price Onboarding Costs Connector Costs
Enterprise Plan
$2,400
One time fee
$5,000 for Enterprise
$3,000 for Pro
$600 for Basic
SFDC Connector:
$800/month
Professional Plan
$1,150
One time fee
$500-$1000
None
Ultimate Plan
$3,000
One time fee
$4,000
None

8. Support (SLA)
Phone Support Knowledge Base
Included, no extra charge
Included, no extra charge
Must submit a ticket via
website support portal

9. Key Differences
Key Differences CRM Integrations Price Support
● CMS/Blogging Interface
(great for small business)
● Free CRM also good for
small biz
Salesforce.com
integration is
$800/month
Hubspot CRM Native
Basic: $200/mo (100 contacts)
Pro: $800/mo (1,000 contacts)
Enterprise: $2,400/mo (10,000 contacts)
Phone
Web Portal
● Ease of use
● LOTS of native CRM
integrations
● Best Price
5 Native Integrations
All Free
Pro: $600/mo (1,000 contacts)
Pro: $1,150/mo (10,000 contacts)
Enterprise: $2,000/mo (10,000 contacts)
Phone
Web Portal
● SFDC Relationship Salesforce.com Native Standard: $1,000/mo (10,000 contacts)
Pro: $2,000/mo (10,000 contacts)
Ultimate: $3,000/mo (10,000 contacts)
Web
Online Chat

10. Q&A

11. Thank You!
Follow up questions can be directed to:
Deven Pearson
dpearson@brainsell.net
(978) 887-3870 ext 214
Sonja Fridell,
President at BrainSell
Deven Pearson,
Business Development
Manager at BrainSell